{"id":7787,"date":"2021-05-06T09:38:14","date_gmt":"2021-05-06T09:38:14","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencer-aktivierung-fuer-eine-cerealien-marke\/"},"modified":"2023-07-26T08:12:04","modified_gmt":"2023-07-26T08:12:04","slug":"nano-influencer-aktivierung-fuer-eine-cerealien-marke","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-influencer-aktivierung-fuer-eine-cerealien-marke\/","title":{"rendered":"Nano Influencer Aktivierung f\u00fcr eine Cerealien Marke"},"content":{"rendered":"

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NANO INFLUENCER:INNEN<\/p>\n

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Case Study
<\/tt-underline>CEREALIEN MARKE<\/h1>\n

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Im Herbst 2020 brachte eine bekannte internationale Cerealienmarke eine neue Produktreihe auf den Markt: Trockenfrucht-Granola & Kakao-Haselnuss-Granola. Um Aufmerksamkeit f\u00fcr die neuen Produkte zu schaffen und die Verbraucher dar\u00fcber zu informieren, haben wir 2.500 Nano-Influencer:innen auf unserer italienischen TRND-Plattform akquiriert. Daf\u00fcr bekamen alle Teilnehmer 2 Packungen zum probieren und durften in 21 Tagen 33 kleine Proben an Freunde verteilen. Ihre Mission: Markensichtbarkeit durch authentischen UGC auf Social Media und durch Produkttests in ihren engagierten Communities schaffen.<\/p>\n

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\u00dcber 2,3 Mio. Aufrufe durch Social Boost von authentischem User-Generated-Content<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Die Hauptziele der Kampagne bestanden darin, die Produktbekanntheit zu steigern und online dar\u00fcber zu sprechen. Deshalb wurde eine Reihe ausgew\u00e4hlter Inhalte der Nano-Influencer:innen auf dem markeneigenen Kanal ver\u00f6ffentlicht. Unsere Unterst\u00fctzung bei der Aktivierung ereichte optimale Ergebnisse, insbesondere in Bezug auf die organische Reichweite mit 8,9 Mio.(im Vergleich zu dem Ziel von 6 Mio.). Der Social Boost erh\u00f6hte die Online-Reichweiten-KPI um 2,3 Mio. Die Produkte kamen bei den Influencern und ihrer Community sehr gut an, was sich in der Qualit\u00e4t der Inhalte und den Kommentaren zeigt.<\/span><\/p>\n

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<\/tt-underline> SHARE ON<\/h1>\n

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Um Aufmerksamkeit f\u00fcr eine neue Cerealienmarke zu schaffen, haben wir 2.500 Nano-Influencer:innen auf unserer italienischen TRND-Plattform akquiriert, die UGC auf Social Media ver\u00f6ffentlicht haben.<\/p>\n","protected":false},"author":19,"featured_media":6804,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[445,671,444,443,673,446],"class_list":["post-7787","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de","project_tag-case-study-de","project_tag-erfolgreichste-influencer-kampagnen","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-influencer-marketing-case-study-de","project_tag-nano-influencerinnen"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/7787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=7787"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/7787\/revisions"}],"predecessor-version":[{"id":26616,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/7787\/revisions\/26616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/6804"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=7787"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=7787"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=7787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}