{"id":8402,"date":"2021-05-31T15:52:07","date_gmt":"2021-05-31T15:52:07","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/influencerinnen-brechen-tabus-mit-nana-libresse\/"},"modified":"2023-07-26T08:07:27","modified_gmt":"2023-07-26T08:07:27","slug":"influencerinnen-brechen-tabus-mit-nana-libresse","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/influencerinnen-brechen-tabus-mit-nana-libresse\/","title":{"rendered":"Influencerinnen brechen Tabus mit Nana \/ Libresse"},"content":{"rendered":"

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NANO & MICRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
NANA \/ LIBRESSE \/ BODYFORM<\/h1>\n

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In Frankreich (Nana<\/em>), UK (Bodyform<\/em>) Ungarn und Deutschland (Libresse<\/em>) haben wir uns f\u00fcr neue Periodenprodukte stark gemacht – mit einer 100% authentischen und weiblichen Influencer Kampagne. Was war unser Ziel? Frauen \u00fcber die neuen Produkte f\u00fcr Menstruation aufzukl\u00e4ren und gleichzeitig Neukundinnen zu gewinnen. Daf\u00fcr haben wir ein gro\u00dfes Team aus insgesamt 3.500 Nano Influencerinnen in ganz Europa gebildet<\/strong>. Alle Teilnehmerinnen nutzten Tages- und Nachtbinden. In Frankreich w\u00e4hlten wir zus\u00e4tzlich 10 Micro Influencerinnen aus, die mit kreativen und \u00e4sthetischen Bildern auf Social Media, die Reichweite der Kampagne erh\u00f6hten.<\/p>\n

Das Tabu Thema Menstruation direkt ansprechen!<\/h2>\n

W\u00e4hrend der Kampagne wurden die Influencerinnen zu Brand Ambassadors ausgebildet. Des weiteren wurden sie durch trnd Blogartikel und Newsletter umfangreich informiert und aufgekl\u00e4rt. Mit der neuen Produktexpertise redeten sie in pers\u00f6nlichen Gespr\u00e4chen mit Freunden & Familie \u00fcber das wichtige Thema, teilten online auf Social Media ihre Erfahrungen und schrieben Onlinebewertungen auf der Marken-Website. Fokus der Kampagne waren Frauen, die die Menstruation nicht als Tabuthema sehen, sondern offen mit dem Thema umgehen. Der Monat der Kampagne war der richtige Zeitpunkt f\u00fcr die Influencerinnen, offen \u00fcber Periodenprodukte zu sprechen – mit Libresse \/ Nana \/ Bodyform, als Ansto\u00df f\u00fcr die Gespr\u00e4che.<\/p>\n

Dieser besondere C2C Austausch f\u00fchrte in ganz Europa zu insgesamt 5 Mio. Online Impressions<\/strong> mit \u00fcber 6.600 Posts<\/strong>. Auch die Empfehlungen f\u00fcr die Essity Marken erreichten \u00fcber 6.800 Online Bewertungen <\/strong>mit einer Weiterempfehlungsrate von 97%.<\/strong><\/p>\n

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SHARE ON<\/h1>\n

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In Frankreich (Nana), UK (Bodyform) Ungarn und Deutschland (Libresse) haben wir uns f\u00fcr neue Periodenprodukte stark gemacht \u2013 mit einer 100% authentischen Influencer Kampagne.<\/p>\n","protected":false},"author":19,"featured_media":8318,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[370],"project_tag":[445,671,444,443,579,446],"class_list":["post-8402","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-personal-care-de","project_tag-case-study-de","project_tag-erfolgreichste-influencer-kampagnen","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-macro-influencers-es","project_tag-nano-influencerinnen"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/8402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=8402"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/8402\/revisions"}],"predecessor-version":[{"id":26610,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/8402\/revisions\/26610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/8318"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=8402"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=8402"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=8402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}