{"id":8787,"date":"2021-06-18T07:08:17","date_gmt":"2021-06-18T07:08:17","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/expertin-fuer-adidas-2\/"},"modified":"2023-07-26T08:03:51","modified_gmt":"2023-07-26T08:03:51","slug":"expertin-fuer-adidas-2","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/expertin-fuer-adidas-2\/","title":{"rendered":"Expertin f\u00fcr Adidas"},"content":{"rendered":"

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MACRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
Adidas x Zalando<\/h1>\n

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TESTIMONIAL F\u00dcR ADIDAS X WANDERLUST<\/h2>\n

Die deutsche Yoga Lehrerin Mady Morrison war das Gesicht der neuen Adidas x Wanderlust Kampagne auf zalando.de Gemeinsam mit dem Fotografen Max Motel shootete sie die neue Adidas Kollektion am Flughafen Berlin Brandenburg Airport und verloste unter ihrer Community Tickets f\u00fcr das Wanderlust Festival.<\/span><\/span><\/p>\n

Mady zeigt die Kollektion mit 10 Posts auf Facebook und Instagram, einem Blogpost und 2 Videos auf YouTube. Die Inhalte wurden auch cross-medial auf JOLIE.de ausgespielt.<\/p>\n

HOCHWERTIGES STORYTELLING & EXPERTEN INSIGHTS<\/h2>\n

Als Yogalehrerin war Mady die perfekt passende Expertin, um die neue Adidas Sportlinie auf Social Media vorzustellen. Dank ihres Wissens und ihrer Glaubw\u00fcrdigkeit erreichte sie eine Interaktionsrate von10%<\/strong> und brachte viel Traffic auf die E-Commerce Plattform.<\/span><\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> TEILE AUF<\/h1>\n

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F\u00fcr die neue Adidas x Wanderlust Kampagne auf zalando.de haben wir eine Yoga Influencerin ausgesucht, die Tickets verlost und auf Social Media dar\u00fcber gepostet hat.<\/p>\n","protected":false},"author":19,"featured_media":7888,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[193],"project_tag":[],"class_list":["post-8787","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-fashion-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/8787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=8787"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/8787\/revisions"}],"predecessor-version":[{"id":26607,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/8787\/revisions\/26607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/7888"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=8787"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=8787"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=8787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}