{"id":9119,"date":"2021-07-05T11:22:16","date_gmt":"2021-07-05T11:22:16","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-macro-influencers-fuer-imunoglukan-p4h\/"},"modified":"2023-07-26T08:00:05","modified_gmt":"2023-07-26T08:00:05","slug":"micro-macro-influencers-fuer-imunoglukan-p4h","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/micro-macro-influencers-fuer-imunoglukan-p4h\/","title":{"rendered":"Micro & Macro Influencers f\u00fcr Imunoglukan P4H"},"content":{"rendered":"

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MICRO & MACRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study<\/h1>\n

IMUNOGLUKAN P4H<\/h1>\n

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Zum zweiten Mal haben wir in Spanien mit Laboratorios Ordesa zusammen gearbeitet – einem Unternehmen, das auf Lebensmittel und Ern\u00e4hrung f\u00fcr Kinder spezialisiert ist. Im Fokus der Kampagne stand, die Markenbekanntheit vom Produkt Imunoglukan P4H zu steigern. Daf\u00fcr haben wir 2 Macro und 3 Micro Influencer:innen ausgew\u00e4hlt, die perfekt zu Ordesa und den Markenziele passten. Wichtig war dabei, die Zielgruppe von Ordesa durch relevante Inhalte und gutes Storytelling auf Social Media zu erreichen. Zudem sollten die ausgew\u00e4hlten Eltern das Produkt zusammen mit ihren Freunde und ihrer Familie ausprobieren und weiterempfehlen.<\/p>\n

>1 Mio. Impressions durch Social Boost mit authentischem UGC<\/strong><\/h2>\n

Das Influencer-Team generierte insgesamt 1.116.562 Social Media Impressions dank unterhaltsamen und informativen Inhalten und erreichte ein\u00a0 Gesamtpublikum von 637.609 Personen – unterst\u00fctzt durch die Mechanik des Social Boost. Eine Sponsored Ad, bei der Influencer Content wiederverwendet wird und somit die Reichweite erh\u00f6ht. Mit gro\u00dfem Erfolg f\u00fcr die Kampagne! <\/span><\/p>\n

Das fand auch die Brand Managerin <\/span>Lydia Portero von Pediatr\u00eda Ordesa und kommentiere unsere Zusammenarbeit mit: <\/span><\/p>\n

„Ich bin begeistert von der gesamten Kampagne, die Territory Influence gemanagt hat. Die Influencer waren sehr professionell in ihren Ver\u00f6ffentlichungen und teilten ihre Erfahrungen mit der Verwendung von Imunoglukan\u00ae P4H durch hochwertige Inhalte. Sie erreichten ein gutes Engagement und sehr positive Kommentare von ihren Followern, die das Produkt verwenden oder verwendet haben und ihre Zufriedenheit mit der Community geteilt haben. Als Leiter der Marke liebe ich es, diese Erfahrungsberichte zu lesen und zu sehen, wie unser Produkt vielen Familien hilft und weiterhin helfen wird“.\u00a0<\/span><\/p>\n

Wir freuen uns auf viele weitere Kampagnen mit Ordesa. Hier findet ihr unseren Influencer:innen Content:<\/span><\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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TEILEN AUF<\/h1>\n

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Mit Macro und Micro Influencer:innen haben wir die Bekanntheit des Produktes Imunoglukan PH4 von Laboratorios Ordesa gesteigert. <\/p>\n","protected":false},"author":19,"featured_media":8051,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[182],"project_tag":[445,671,444,443,673,579,508],"class_list":["post-9119","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-health-care-de","project_tag-case-study-de","project_tag-erfolgreichste-influencer-kampagnen","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-influencer-marketing-case-study-de","project_tag-macro-influencers-es","project_tag-micro-influencer-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/9119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=9119"}],"version-history":[{"count":13,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/9119\/revisions"}],"predecessor-version":[{"id":26604,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/9119\/revisions\/26604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/8051"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=9119"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=9119"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=9119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}