{"id":9253,"date":"2021-07-07T13:15:41","date_gmt":"2021-07-07T13:15:41","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=9253"},"modified":"2023-07-26T07:57:35","modified_gmt":"2023-07-26T07:57:35","slug":"casestudy_loreal_elvital_dach","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/casestudy_loreal_elvital_dach\/","title":{"rendered":"Nano Influencer Aktivierung f\u00fcr L’Or\u00e9al Elvital"},"content":{"rendered":"

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NANO INFLUENCER<\/p>\n

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Case Study
L’or\u00e9al Elvital<\/h1>\n

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Im Rahmen einer weiteren erfolgreichen Kampagne f\u00fcr L’Or\u00e9al Paris aktivierten wir 2500 Nano Influencer, die ihre Erfahrungen und Begeisterung \u00fcber das Elvital Kur-In Shampoo teilten und online und offline verbreiteten. Wir starteten die Kampagne mit einer Pre-Buzz-Phase, in der wir die Influencer per Blogpost auf trnd.com\/de \u00fcber die Anwendung und die Vorteile des Produktes informierten. Entsprechend ihrer Haartypen teilten wir die Teilnehmer in drei verschiedene Kur-In Produktteams ein: \u00d6l Magique, Dream Length und Color Glanz.<\/p>\n

Jeder Influencer erhielt eine haarspezifische Produktbox, um diese in seiner Haarpflegeroutine zu erleben. Au\u00dferdem wurden sie \u00fcber Blogposts, Newsletter und individuellen E-Mail-Support inspiriert, ihre Erfahrungen online und mit Familie und Freunden zu teilen.<\/p>\n

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Eine tolle Kampagne mit \u00fcber 4,3 Millionen Online-Reichweite.<\/strong><\/h2>\n

Neben mehr als 4,2 Mio. Online-Impressionen wurden 317k Menschen durch Offline-Gespr\u00e4che erreicht. Zudem w\u00fcrden 92% die L’Or\u00e9al Elvital Kur-In Produkte an Familie und Freunde weiterempfehlen. Zus\u00e4tzlich haben wir mehr als 12k User Generated Content generiert. Wenn Du mehr \u00fcber Details und Ergebnisse der Kampagne erfahren m\u00f6chtest, sieh dir das Video an.<\/p>\n<\/div>\n<\/div>\n

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SHARE ON<\/h1>\n

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F\u00fcr L\u2019Or\u00e9al Paris aktivierten wir 2.500 Nano Influencer, die ihre Erfahrungen und Begeisterung \u00fcber das Elvital Kur-In Shampoo teilten und online und offline verbreiteten. <\/p>\n","protected":false},"author":19,"featured_media":9257,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[180],"project_tag":[445,671,444,443,446],"class_list":["post-9253","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-de","project_tag-case-study-de","project_tag-erfolgreichste-influencer-kampagnen","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-nano-influencerinnen"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/9253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=9253"}],"version-history":[{"count":6,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/9253\/revisions"}],"predecessor-version":[{"id":26599,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/9253\/revisions\/26599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/9257"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=9253"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=9253"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=9253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}