{"id":9678,"date":"2021-07-28T10:15:29","date_gmt":"2021-07-28T10:15:29","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencer-aktivierung-fuer-demakup\/"},"modified":"2023-07-26T07:55:07","modified_gmt":"2023-07-26T07:55:07","slug":"nano-micro-influencer-aktivierung-fuer-demakup","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-micro-influencer-aktivierung-fuer-demakup\/","title":{"rendered":"Nano & Micro Influencer Aktivierung f\u00fcr Demak’Up"},"content":{"rendered":"

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NANO & MICRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
<\/tt-underline>DEMAK’UP<\/h1>\n

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Es ist Halloween. Aber wie bekomme ich nach der Party die gruselige Schminke ab? Am besten mit wirksamen Wattepads, oder…<\/span><\/span><\/p>\n

Zu Halloween haben wir die innovativen Wattepads von Demark’Up – eine Beauty-Marke von Essity – vorge<\/span><\/span>stellt und f\u00fcr gro\u00dfe <\/span><\/span>Aufmerksamkeit gesorgt. Ziel war es, Kund:innen anzuregen, \u00fcber die Neuheit zu sprechen und mit <\/span><\/span>echten Produkterlebnissen kreativen Content zu kreieren. Bei der Kampagne war es f\u00fcr Demak\u2019Up<\/span> zum einen wichtig, Neukunden zu akquirieren und zum anderen Kund:innen anzuregen in L\u00e4den nach den Produkt zu schauen, um letztendlich Abverk\u00e4ufe zu steigern<\/span><\/span>. <\/span><\/span><\/p>\n

Insgesamt haben wir 1.000 franz\u00f6sische Beautyfans mit empfindlicher Haut ausgew\u00e4hlt, die bereits Watte zum Abschminken verwenden. Alle Influencer:innen waren sind unserer TRND-Community registriert und das Team bestand sogar aus 18 % (unbezahlte) Micro Influencer, die zwischen 1.000 und 50.000 Follower in den sozialen Medien – insbesondere auf Instagram, Facebook und Tiktok – haben.<\/span><\/span><\/p>\n

2 Mio. Reichweite dank saisonalem Halloween Konzept<\/h2>\n

Nach 4 Wochen Aktivierung und Produkttests waren die Influencer von der Effizienz des Demak’Up-Produkts \u00fcberzeugt. Das zeigen die Zahlen: Nur 14 % kannten das Produkt vor der Kampagne. Nach der Kampagne sagten 87 %, dass sie es sich gut vorstellen k\u00f6nnten, die neuen Wattepads zu kaufen. Begeistert teilten sie ihre Produkterfahrungen auf on- und offline Kan\u00e4len. In den sozialen Medien wurden insgesamt 6.000 Posts mit lustigen Vorher\/Nachher-Bildern vom Abschminken an Halloween ver\u00f6ffentlicht. Au\u00dferdem wurden viele authentische Videos auf Instagram und TikTok produziert. Dabei hat vor allem der Rhythmus in der Video-Musik die Wirksamkeit der Baumwollprodukte unterstreicht.<\/p>\n

Wenn Du weiter nach unten scrollst, findest Du noch mehr zu den Ergebnissen!<\/span><\/span><\/p>\n

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<\/tt-underline>\u00a0FOLGE UNS AUF<\/h1>\n

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Zu Halloween haben wir die innovativen Wattepads von Demark\u2019Up \u2013 eine Beauty-Marke von Essity \u2013 vorgestellt und f\u00fcr gro\u00dfe Aufmerksamkeit gesorgt. Ziel war es, Kund:innen anzuregen, \u00fcber die Neuheit zu sprechen und mit echten Produkterlebnissen kreativen Content zu kreieren.<\/p>\n","protected":false},"author":19,"featured_media":9572,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[180],"project_tag":[445,444,443,508],"class_list":["post-9678","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-de","project_tag-case-study-de","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-micro-influencer-de"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t