{"id":9689,"date":"2021-07-28T11:56:00","date_gmt":"2021-07-28T11:56:00","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-macro-influencers-for-philips-oneblade\/"},"modified":"2023-07-26T07:52:59","modified_gmt":"2023-07-26T07:52:59","slug":"nano-micro-macro-influencers-for-philips-oneblade","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-micro-macro-influencers-for-philips-oneblade\/","title":{"rendered":"Nano, Micro & Macro Influencers for Philips OneBlade"},"content":{"rendered":"

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NANO, MICRO & MACRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
Philips OneBlade<\/h1>\n

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In Ungarn haben wir f\u00fcr die Philips OneBlade Rasierer ein Team aus 130 Nano- und Micro- sowie 5 Macro Influencer:innen zusammengestellt. Im Fokus der Kampagne stand dabei, qualitativ hochwertigen User Generated Content und echte Produktbewertungen zu generieren. Kreativ wurden die Influencer:innen besonders mit Videos beim Auspacken und Ausprobieren der Produkte – eine authentische Weise \u00fcber die Produktvorteile zu kommunizieren. Den Nano und Micro Influencer:innen gaben wir den Teilnehmer:innen unterschiedliche Aufgaben mit an die Hand, damit sie die Produkte informativ und anschaulich in Szene setzten konnten. Die Macro Influencer:innen unterst\u00fctzten wiederum das Nano- und Micro-Team durch die gro\u00dfe eigene Sichtbarkeit und kreativen Inhaltsideen.<\/p>\n

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Hochwertige Bilderwelten, authentische Videos auf YouTube sowie echte und glaubw\u00fcrdige Produktbewertungen<\/h2>\n

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Insgesamt konnten wir Philips mit einer Online-Reichweite von \u00fcber 350.000 (Tendenz steigend, da die Inhalte dauerhaft verf\u00fcgbar sind) und qualitativ hochwertigen Inhalten, die die Marke auch in ihrer eigenen Kommunikation in den sozialen Medien nutzen konnte, unterst\u00fctzen. Es gelang uns, die Zielgruppe \u00fcber mehrere Touchpoints zu erreichen (Unboxing- und Testvideos, Blogposts, Fotos, Rezensionen und integriertes UGC in der Markenkommunikation). Nach dem Markenerlebnis fragten wir die Influencer:innen, ob sie das Produkt weiterempfehlen w\u00fcrden, und wir erhielten eine Empfehlungsrate von 97%, was den Erfolg des Produkterlebnisses beweist.<\/p>\n

Weiter unten geht es zu den Ergebnissen!<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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FOLGE UNS AUF<\/h1>\n

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In Ungarn haben wir f\u00fcr die Philips OneBlade Rasierer ein Team aus 130 Nano- und Micro- sowie 5 Macro Influencer:innen zusammengestellt. Im Fokus der Kampagne stand dabei, qualitativ hochwertigen User Generated Content und echte Produktbewertungen zu generieren.<\/p>\n","protected":false},"author":19,"featured_media":9492,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[181,201],"project_tag":[445,444,443,508,670],"class_list":["post-9689","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-consumer-electronics-de","project_category-ecommerce-de","project_tag-case-study-de","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-micro-influencer-de","project_tag-nano-influencer-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/9689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=9689"}],"version-history":[{"count":15,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/9689\/revisions"}],"predecessor-version":[{"id":26590,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/9689\/revisions\/26590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/9492"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=9689"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=9689"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=9689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}