{"id":9766,"date":"2021-07-29T14:52:19","date_gmt":"2021-07-29T14:52:19","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencers-fuer-schweizer-tourismus\/"},"modified":"2023-07-26T07:46:47","modified_gmt":"2023-07-26T07:46:47","slug":"macro-influencers-fuer-schweizer-tourismus","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/macro-influencers-fuer-schweizer-tourismus\/","title":{"rendered":"Macro Influencer:innen f\u00fcr Schweiz Tourismus"},"content":{"rendered":"

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MACRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
<\/tt-underline>Schweiz TOURIsmus<\/h1>\n

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Unter dem Motto „Ich brauch Schweiz“ und basierend auf unserer erfolgreichen Umsetzung aus dem letzten Jahr, haben wir erneut 10 reichweitenstarke Macro Influencer:innen aktiviert, die auf die Schweiz als Reiseziel aufmerksam machen und innerhalb ihrer Communities die Lust auf das Reisen steigern.<\/span><\/p>\n

Influencer \u00fcberzeugen mit authentischen, pers\u00f6nlichen und echten Reiseerlebnissen aus der Schweiz<\/h2>\n

 <\/p>\n

\u00dcber je 1 Instagram Story motivieren die 10 Influencer:innen ihre Follower anhand pers\u00f6nlicher, vergangener Eindr\u00fccke und wundersch\u00f6nen Bildern, sich \u00fcber die tollen Reiseangebote auf der Website von Schweiz Tourismus zu informieren um die Schweiz als Reiseziel f\u00fcr den n\u00e4chsten Urlaub ins Auge zu fassen.<\/span> <\/span><\/p>\n

Insgesamt konnten wir mit mehr als 1,19 Mio. Sichtkontakten \u00fcber alle Content Pieces der Kampagne hinweg (Instagram Stories) hohe Sichtbarkeit f\u00fcr Schweiz Tourismus und die Reiseangebote erzielen. Die insgesamt 5.263 Link Klicks lassen darauf schlie\u00dfen, dass die Follower:innen auch hier wieder gro\u00dfes Interesse an der Kampagne hatten und sich gerne \u00fcber die Reiseangebote von Schweiz Tourismus informiert haben. <\/span><\/p>\n

Die Lust aufs Reisen konnte in jedem Fall gesteigert werden.<\/span><\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> TEILE AUF<\/h1>\n

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Unter dem Motto \u201eIch brauch Schweiz\u201c haben wir erneut 10 reichweitenstarke Macro Influencer:innen aktiviert, die auf die Schweiz als Reiseziel aufmerksam machen und innerhalb ihrer Communities die Lust auf das Reisen steigern.<\/p>\n","protected":false},"author":19,"featured_media":9736,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[179],"project_tag":[],"class_list":["post-9766","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-leisure-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/9766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=9766"}],"version-history":[{"count":15,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/9766\/revisions"}],"predecessor-version":[{"id":26588,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/9766\/revisions\/26588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/9736"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=9766"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=9766"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=9766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}