Privacy Policy

Last amended: May 2019
This privacy policy applies to the website of TERRITORY INFLUENCE c/o trnd International GmbH, Winzererstraße 47d-e, 80797 Munich, Germany (“TERRITORY INFLUENCE”, “we”, “us”, “our”) at, including any sub-pages (“Website”). The privacy policy informs you which personal data we collect about you as the person concerned (“you”) as part of your use of the Website and how this data is processed and used.

We are aware of the sensitivity of your personal data and take care to protect your privacy when collecting, processing and using personal data. Personal data is collected, processed and used in accordance with the General Data Protection Regulation (“GDPR”) and other applicable data protection laws.

1. Important information

You will find important information on the responsible authority for processing your data, on our data protection officer and on contact details in our imprint.
You can contact our data protection officer directly at any time with any questions or suggestions on the subject of data protection.

Summary of your rights:
You have the right to information about your personal data stored by us at any time. You also have the right to correct, block or delete your personal data, apart from the prescribed data storage for business transactions. To do so, please contact our data protection officer. A detailed explanation of your rights can be found under point 15 of this privacy policy.

Applicable legal bases
In accordance with Art. 13 GDPR we inform you about the legal basis of our data processing. If the legal basis is not mentioned in the Privacy Policy, the following applies: The legal basis for obtaining permits is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the provision of our services and for the implementation of contractual measures as well as for answering enquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

Information on other data processing

As a company, we process personal data in various processes. In order to be able to provide you, as the person concerned, with as much information as possible for these processing purposes, we have compiled this information for the following processing activities and thus fulfil the statutory information obligations pursuant to Art. 12-14 GDPR:

Should you require further information which you cannot find here or in the following detailed Privacy Policy, please contact our data protection officer in confidence.

2. General information about this Website

In order to be able to offer this Website and its services and for security reasons, we collect some general data and information each time you visit the Website. These general data such as the browser types and versions used, the operating system used by the accessing system, the Website from which an accessing system accesses our Website (“referrer”), the date and time of a visit or an IP address are stored in our server log files. Error log files may contain complete IP addresses. Normal access logs are immediately anonymized. All log files are stored for a maximum of 7 days.

When using this general data, we do not draw any conclusions about you. Rather, this information is needed to correctly provide you with the content and to ensure the functionality and security of this Website.

The legal basis for this data processing is therefore Art. 6 para. 1 lit. f GDPR.

In addition to your IP address, which is required for the provision of this Website as described above, you can visit our Website without revealing any information about yourself. In this case, we only store access data that does not allow any conclusions to be drawn about your person (for the use of cookies for web analysis purposes, see section 7 of this Privacy Policy below). We evaluate this data without personal reference in order to improve our offer and our services. We collect your personal data only if you voluntarily provide it to us when using the Website. For example, it is necessary for certain functions and services (e.g. the creation of a campaign) that you transmit personal data to us (e.g. name and your email address). You can find more information about these processing activities in the following sections of this Privacy Policy.

Personal data that we receive from you will only be used by us to provide you with the desired functions or services. Except as otherwise stated in this Privacy Policy, we will not disclose your personal information to third parties or process it outside the scope of this Privacy Policy without your consent, unless expressly permitted or required by law.

3. Public area, registration and use of the Website

(1) Visit of the public area
You can visit the public area of the website without providing any personal information. In this case, TERRITORY INFLUENCE only stores access data that does not allow any inference to your person. TERRITORY INFLUENCE evaluates this data without personal reference in order to improve its range of products and services.
Personal data that TERRITORY INFLUENCE receives from you during your visit to the public area of the Website will only be used to provide you with the requested functions or services.
Your data will not be used for any other purpose. In particular, unless otherwise stated in this Privacy Policy and Cookie Policy, we will not disclose your personal information to third parties or process it outside the scope of this Privacy Policy and Cookie Policy without your consent, unless expressly permitted or required to do so by law.
The legal basis for this data processing is therefore Art. 6 para. 1 lit. f GDPR.
(2) Registration as a user
To use the Website and the Services, you must register as a user on the Website and create a user account (hereinafter “Account”).
To do this, you must provide us with certain information about you (the information may vary depending on which of our websites it is), such as

  • your email address
  • name
  • a password of your choice
  • Diese Pflichtangaben benötigen wir,

    • to register you as a user
    • to handle the campaigns you have created (for example, to identify suitable influencers for you)
    • to communicate with you in connection with your campaigns

    To verify the accuracy of your email address, you will receive an email from TERRITORY INFLUENCE after submitting your registration request, with which you can activate your account. To complete your registration, please follow the instructions in this email.

    The legal basis for this data processing is therefore Art. 6 para. 1 lit. b GDPR.

    (3) Use of the Website, Creation of a Campaign

    As a user of the Website, you can create campaigns after logging in to have suitable influencers provided to you who create the requested material for the user and/or publish it online.
    The following data will be collected:

    • a hero image,
    • a logo,
    • a brand name,
    • a product name,
    • a description text,
    • Product categories,
    • Shopping tips,
    • Call-to-action,
    • Up to 6 Mood pictures,
    • content description
    • Dos and donts,
    • Information about desired social media channels (incl. desired hashtags),

    Your details will only be used by TERRITORY INFLUENCE to process your request. Your information will not be used for any other purpose and, unless otherwise stated in this Privacy Policy and Cookie Policy, will not be disclosed to third parties without your consent unless expressly permitted or required by law.
    The legal basis for this data processing is therefore Art. 6 para. 1 lit. b GDPR.

    4. Direct contact (e.g. by e-mail or telephone)

    You may contact us at any time with questions or concerns using the contact information provided on the Website or the “Contact”-link in the footer of the Website. If you contact us directly (e.g. by email or telephone), the information you provide, including your email address, will be collected and stored by us. We use your data in personal form exclusively to process your enquiry and can therefore also store it in a CRM system. In addition, we may use your data in anonymous form (i.e. without it being possible to deduce who you are) for statistical purposes.

    The data provided by you will remain stored by us until you request deletion or until the purpose of the data storage no longer applies. Mandatory legal provisions – in particular retention periods – remain unaffected.
    The legal basis for this data processing is Art. 6 para. 1 lit. b GDPR.

    5. Cookies

    Like most companies, we use cookies on our Website. Cookies are small text files which the web server sends to your browser and which are stored on your terminal device.
    Most browsers are set to automatically accept cookies. However, you can set your browser to notify you when cookies are being sent and to decide on a case-by-case basis whether to accept, decline or refuse cookies altogether. In this case, however, it is possible that you may not be able to fully use some areas or functions of this Website.
    Required cookies
    These are cookies that should always be activated so that all the basic functions of the Website function as intended. All information that we receive from these cookies is collected solely for the purpose of improving our services and tailoring our services to your needs.
    Tracking Cookies
    This Website uses Matomo (formerly known as Piwik) on its own servers in Germany and Google Analytics to collect and analyze anonymous information about page views, the number of visits and other data about your browser and page views. For this purpose, data is exchanged between your browser and – in the case of Matomo – our server in Germany and – in the case of Google Analytics – Google in the USA. Further information on these web analysis tools can be found in sections 8 and 9.
    The legal basis for the use of cookies is Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in providing, improving and optimising our products and services.

    6. Use of the web analytics tool Google Analytics

    We use Google Analytics, a web analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). Google Analytics is used in the interest of optimizing our Website and tailoring it to meet specific needs. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
    Google Analytics uses “cookies”, which are text files placed on your computer, to help the Website analyze how users use the site. The information generated by the cookies about your use of this Website (including your anonymous IP address) will be transmitted to and stored by Google on servers in the United States.
    Google is certified in accordance with the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (
    Google will use this information on our behalf to evaluate the use of our online services by users, to compile reports on the activities of this online service and to provide other services relating to the use of this online service and the internet. Pseudonymized user profiles can be created from the processed data.
    We use Google Analytics only with activated IP anonymization. This means that Google shortens the IP address of the users in the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the complete IP address transmitted to a Google server in the USA and shortened there. When you visit our Website, your browser may automatically transmit the following information:

    • Browser type/version
    • browser language
    • Plug-ins used/ operating system used
    • Referrer URL (the previously visited page)
    • IP address (anonymized)
    • screen resolution
    • Time of the server request.

    You can prevent the installation of cookies by setting your browser software accordingly. Please note, however, that in this case you may not be able to use all the functions of this Website.
    In addition, you can prevent Google from collecting and using data (cookies and anonymous IP addresses) by downloading and installing the browser plug-in available at
    Further information on Google’s use of data, possible settings and objections can be found on the Google Website:

    7. Online appearances in social media

    We operate online presences in social networks and platforms in order to communicate with active customers, interested parties and users and to inform them about our services. Access to the respective networks and platforms is subject to the general terms and conditions and data processing guidelines of the respective operators.
    Unless otherwise stated in our Privacy Policy, we process the data of users who communicate with us in social networks and platforms, e.g. write contributions in our profiles or send us messages.

    8. Integration of third-party services and content

    On the basis of our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR (e.g. economic operation of our Website, provision of interesting content or a professional and aesthetically pleasing appearance that facilitates the transfer of our content), we integrate services from third parties such as the integration of fonts or videos or social media plug-ins (hereinafter “content”).
    This means that these services use your IP address to send the relevant content to your browser. We take great care to integrate only content from providers who use your IP address only to deliver content, but are unable to control all processing activities within the technical systems and processes of those providers.
    It cannot be excluded that these providers use so-called pixel tags (invisible graphics, also called “web beacons”) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this Website. The pseudonymous information may also be stored in cookies on the user’s device and may contain technical information about the browser and operating system, referring Websites, visiting times and other information about the use of our online services and may be linked to such information from other sources.

    8.1. Google Fonts

    This page uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
    For this purpose, the browser you are using must connect to Google’s servers. This enables Google to know that your IP address has been used to access our website. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.
    If your browser does not support web fonts, a standard font will be used by your computer.

    Translated with is certified under the Privacy Shield Agreement, which provides a guarantee of compliance with European data protection law (
    For more information about how your information is collected and used by Google and what rights you have to do so, please see Google’s privacy policy at Unsubscribe:

    8.2 Google-Firebase

    We use the developer platform “Google Firebase” and its associated functions and services offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

    Google Firebase is a platform for developers of apps for mobile devices and websites. Google Firebase offers a variety of features that are presented on the following overview page:

    The functions include the storage of apps including personal data of the application users, such as content created by them or information regarding their interaction with the apps (so-called “cloud computing”). Google Firebase also offers interfaces that allow interaction between the users of the app and other services, e.g. authentication using services such as Facebook, Twitter or an e-mail password combination.

    The analysis of user interactions can be carried out using the “Firebase Analytics” analysis service. Firebase Analytics is designed to capture how users interact with an app. This includes events such as the first opening of the app, uninstallation, update, crash or frequency of use of the app. The events can also be used to record other user interests, e.g. for certain functions of the applications or certain subject areas. This also allows user profiles to be created, which can be used, for example, as a basis for the presentation of advertising references tailored to users.

    Google Firebase and the personal user data processed by Google Firebase may also be used in conjunction with other Google services, such as Google Analytics and the Google marketing services and Google Analytics (in which case device-related information such as “Android Advertising ID” and “Advertising Identifier for iOS” is also processed to identify users’ mobile devices).

    If we ask the users for their consent (e.g. in the context of a cookie agreement), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the user will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. GDPR) are processed.

    As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby assures compliance with European data protection law (
    Google’s privacy policy can be found at Further information on the use of data for marketing purposes by Google can be found on the overview page:

    If users wish to object to interest-related advertising by Google marketing services, they can use the setting and opt-out options provided by Google:

    9. Transfer of your data/use within the TERRITORY INFLUENCE group of companies

    Since many inquiries can only be processed within the international TERRITORY INFLUENCE group of companies, it is in our legitimate interest that your inquiry and your data be transferred by us to other TERRITORY INFLUENCE group companies (i.e. those companies which at the time of transfer are to be regarded as affiliated companies of TERRITORY INFLUENCE; you can view an up-to-date list of TERRITORY INFLUENCE group companies here. The transmission takes place online via data transmission or offline on data carriers. All these TERRITORY INFLUENCE Group companies are subject to the same strict Privacy Policies as TERRITORY INFLUENCE.
    In addition, we may engage external service providers to store, host and process your data on our behalf. We ensure through contractual agreements that your data is stored and processed by the service provider exclusively in accordance with our instructions and only for the purpose of providing the Website and the related services and functionalities.
    Otherwise, we will not pass on your personal data to third parties or otherwise disclose it to third parties without your consent, unless there is an express legal permission or obligation.
    The legal basis for the transfer of your personal data to TERRITORY INFLUENCE group companies and, if applicable, to third parties is Art. 6 Para. 1 lit. f GDPR.

    10. Security of your data

    We maintain appropriate technical and organizational security measures to prevent the unauthorized disclosure, use, destruction, alteration or deletion of your personal data.
    Personal data will only be made accessible by us to those employees and only to those TERRITORY INFLUENCE Group companies who need to know them in order to provide the Website and the related services and functionalities, in particular to respond to your enquiries.

    11. Retention Periods

    We only store your data for as long as is necessary to fulfil the purposes for which the data was collected and processed or – insofar as statutory provisions provide for longer storage and retention periods – for as long as is required by law. Your personal data will then be deleted.
    In particular, your personal data will be deleted if you contact us in accordance with section 1 of this Privacy Policy.

    12. your rights/contact

    In particular, you have, without being limited to, the following rights under applicable European data protection law:

    • You have the right to obtain confirmation from us as to whether or not we process your personal data and you have the right at any time to obtain information or a copy of your personal data stored by us. According to art. 15 GDPR.
    • If your personal data is inaccurate or incomplete, you have the right to have it corrected. According to Art. 16 GDPR
    • In accordance with Art. 17 GDPR you have the right to demand the immediate deletion of relevant data or alternatively to demand a restriction of data processing in accordance with Art. 18 GDPR.
    • You have the right to receive the personal data relating to you and provided by you or to transfer this data to another responsible body. According to Art. 20 GDPR.
    • In accordance with Art. 77 GDPR, you also have the right to file a complaint with the competent supervisory authority.

    Right of withdrawal
    You have the right to revoke the consent granted in accordance with Art. 7 para. 3 GDPR with future effect.
    Right of objection
    You may at any time object to the future processing of the data concerning you pursuant to Art. 21 GDPR. In particular, the objection may be raised against the processing for direct marketing purposes.
    If you have any questions or concerns regarding the collection, processing and use of your personal data or wish to exercise your aforementioned rights, please contact us or our data protection officer (see contact details in our imprint).

    13. Amendments to this Privacy Policy

    We reserve the right to change this Privacy Policy at any time with effect for the future. The current version of this Privacy Policy will be published on the Website.

    You should check at regular intervals whether we have made any changes to this Privacy Policy in order to obtain comprehensive information about the collection, processing and use of your personal data during your visits to the Website.