AWARENESS & PREMIUM TRIALS FOR RAVENSBURGER
The German toy company Ravensburger were looking for suiting possibilities to advertise the interactive, audio digital learn and creative system tiptoi® CREATE within the relevant target group. Besides increasing awareness offline and online about the new product, the toys producer wished authentic Consumer Generated Content and credible recommendations among parents.
A successful campaign thanks to the perfect Influencer-Mix
Thanks to TERRITORY Influence’s extensive selection mechanism, we were able to identify not only the most 150 suitable families who formed the Everyday Influencer team, but also one Category Influencer, who best accomplished the target group criteria of the product.
The combination of Everyday Influencers, who had at least 2 kids of a certain age and already had a tiptoi® pen at home and one Category Influencer, who also had a big audience within the suitable target group, proved to be the perfect influencer-mix to satisfy Ravensburger’s needs. While Everyday Influencers were responsible for trials, peer-to-peer recommendations and offline awareness, the Category Influencer pushed the reach within the relevant target group.