4.93€ ROI FOR WILKINSON HYDRO 5
Over the past 5 years, Wilkinson has chosen TERRITORY Influence to manage its influencer marketing activity. For the launch of the Wilkinson Hydro 5 products range, we ran a campaign with a mix of Everyday & Micro Influencers. 5,000 french users of non-disposable razors were selected.
5,000 Everyday & Micro Influencers for Wilkinson Hydro 5
We engaged and educated this target group about the benefits of the new Wilkinson Hydro 5 razors in order to spread a multichannel-word. All based on real-life product experiences, recommendations happened offline – through peer-to-peer conversations – and online, thanks to authentic contents published on social media, e-commerce platforms, blogs, forums…
After 4 weeks of home trials, 95% stated that they would recommend the razor to their friends and gave the following rating: 4,5/5. This positive product impression explains the below sales impact.
A positive impact on sales:
The Everyday & Micro Influencers reached over 870,000 unique contacts offline, while their contents generated more than 1,450,000 online impressions. This had a positive impact on Wilkinson brand’s results observed by IRI.
Measurement run by IRI (SMART Census, 2017).