High quality social content and increased engagement rate

The international sporting goods manufacturer adidas was faced with the challenge of promoting its yoga collection Wanderlust X in the relevant target group and spreading the associated Zalando campaign across a wide range.

As a full-service partner for influencer marketing, we have found the right Macro Influencer for adidas X Wanderlust to increase awareness of the new collection.

Macro Influencer Mady Morrison for adidas X Wanderlust

The German yoga influencer Mady Morrison was made the face of the adidas x Wanderlust Yoga collection on Zalando. Together with the photographer Max Motel she shooted the collection for #Zalando and raffled tickets for the Wanderlust Festival to her community. She promoted the collection on social media channels and put it on YouTube videos.

Successful engagement rate and excellent video view numbers

In 10 Instagram- and Facebook-Posts, a blog post and two YouTube videos, yoga icon Mady Morrison positioned the collection with great impact and resonance. The content was also used on in an advertorial.


engagement rate


high-quality content pieces


YouTube views

Macro Influencer are topic experts who skillfully present products in the appropriate target group with high-quality content. TERRITORY Influence can access the appropriate Macro Influencer within the InCircles database and thanks to a specially developed scoring algorithm for all product categories and subject areas.

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