MARKET LEADER WITH INFLUENCER MARKETING
As a new player, “Die gute Schokolade” started in the Fairtrade Chocolate sector. For every fifth bar sold, a tree is planted by the Plant for the Planet Foundation. The company sought support for the market launch.
As a full-service partner for Influencer Marketing we were able to support “Die Gute Schokolade” and the Plant for the Planet Foundation with the necessary influencer power for their product launch.
We put together a team of 50,000 Everyday Influencers, who promoted “Die Gute Schokolade” in their community, but also shared the goals of the organization Plant for the Planet.
They had the opportunity to try the chocolate for themselves, share it with friends and acquaintances and generate trials.
The figures clearly prove the success of the market launch using TERRITORY Influence. The market share in the first year, a growth of 48 % until 2013 and more than 1,000,000 trees speak for themselves.