MORE RATINGS&REVIEWS FOR L’ORÉAL

The world famous cosmetic producer L‘Oréal was looking for a suitable way to generate ratings & reviews for its cosmetic product range Men Expert Hydra Energy, specifically created for men‘s skin, and at the same time to increase its Online Reach.

Thanks to TERRITORY Influence’s sophisticated selection mechanism it wasn’t difficult to identify the most 750 suitable Micro Influencers to build the Hydra Energy Action Team and provide them with the Hydra Energy Aufwach-Kick Detergent and facial cream.

More ratings & reviews thanks to well chosen Influencers

In order to generate even more ratings & reviews, in particular on amazon.de, we identified 40 Amazon Prime clients within our 750 Micro Influencers. We offered them our Amazon-Add-On: if they liked the product, they could buy it again on Amazon and give it to a friend to try – and get the full price paid back from us.

CAMPAIGN RESULTS

575,853

Online Impressions

2,136

Social Media Touchpoints

528

Reviews on review platforms, 35 of which via verified purchase on amazon.de

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AWARENESS AND PREMIUM TRIALS FOR tiptoi® CREATE BY RAVENSBURGER