The German bathroom and sanitary specialist Hansgrohe was looking for support to make its stylish and high-quality hand showers and faucets known throughout the country and above all online.

As a full-service partner for influencer marketing, we were able to quickly and easily put Hansgrohe on the side of 25,000 Nano Influencers, who ensured that Hansgrohe’s online visibility and awareness increased many times over.

A two-step process enables optimal goal achievement and maximum success.

Over 25,000 Nano Influencers were given the opportunity to discuss the new hand shower as well as the optimal shower experience and Hansgrohe products. The top 500 Nano Influencers then had the opportunity to try out the hand shower “Hansgrohe Raindance Select E 120” for themselves and document their product experiences on the Social Web, as well as play real-life experiences and consumer insights directly on Hansgrohe.

Ten times more online visibility for Hansgrohe


publications on the social web


offline conversations / product recommendations

Measurement performed by Complexium, Social Media Monitoring Company, Nov 2013.

It was really impressive how enthusiastic the participants were about the Raindance hand shower and how much commitment and creativity they showed in their conversations with others. At the same time we talked a lot about consumer behaviour and the expectations of an optimal shower head
our product developers can take a lot with them. This special consumer dialogue will therefore also determine our future brand communication.

Joachim Huber

Head of Brand Communication,


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