HIGH ENGAGEMENT RATE FOR PERWOLL
A team of high-reach Category Influencers generates engagement and authentic content
As a full-service partner for influencer marketing, we have found six high-reach Category Influencers from the fashion sector that increased the engagement rate and visibility for Perwoll.
Category Influencers challenge each other and push range
As part of the “Perwoll Lieblingsteil-Challenge”, the influencers were tasked with competing against each other as team leaders for one Perwoll variety each. They called on their community to join their team and upload a photo of their favourite outfit with the team hashtag. A New York trip was raffled off among the team with the most hashtags.
An engagement rate of more than 16% and more than 1,500 posts
posts under the #Perwollchallenge
The team leaders took their followers with them and motivated them to participate. Under the #Perwollchallenge the campaign could inspire numerous followers to participate. At the same time, the authentic content provided additional visibility and new followers for Perwoll’s Instagram channel.