Danone FruchtZwerge, one of the most influential yoghurt brands for children, was looking for a way to make its new yoghurt snack known to their target group and at the same time generate numerous tasting experiences.

As a full-service provider for influencer marketing, we supported Danone in this process and were looking for a team of Everyday Influencers on the basis of previously defined target group criteria to try out and recommend FruchtZwerge go!.

We selected 2,000 families with children in the relevant age group and provided them with products and information. They tested the new yoghurt snack extensively with friends and acquaintances on the go and reported their experiences back to us.