HIGH ENGAGEMENT RATE FOR PERWOLL

A team of high-reach Macro Influencers generates engagement and authentic content

As a full-service partner for influencer marketing, we have found six high-reach Macro Influencers from the fashion sector that increased the engagement rate and visibility for Perwoll.

Macro Influencers challenge each other and push range

As part of the “Perwoll Lieblingsteil-Challenge”, the influencers were tasked with competing against each other as team leaders for one Perwoll variety each. They called on their community to join their team and upload a photo of their favourite outfit with the team hashtag. A New York trip was raffled off among the team with the most hashtags.

An engagement rate of more than 16% and more than 1,500 posts

16.1%

engagement rate

1,693

posts under the #Perwollchallenge

The team leaders took their followers with them and motivated them to participate. Under the #Perwollchallenge the campaign could inspire numerous followers to participate. At the same time, the authentic content provided additional visibility and new followers for Perwoll’s Instagram channel.

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