PREMIUM TRIALS FOR FREIXENET ICE
For the launch of the new Freixenet ICE, the Spanish company was looking for the right marketing strategy to promote its new product and the associated new way of serving in Great Britain .
As a full-service partner for influencer marketing, we were able to put Freixenet ICE on the side of the perfect Everyday Influencers, which made the new opportunity to serve known to friends and acquaintances.
1,000 Everyday Influencers for Freixenet ICE
The Everyday Influencers selected by TERRITORY Influence were given the opportunity to try out the new Freixenet ICE together with friends and acquaintances and to introduce the new serving idea.
Qualified trial and valuable recommendations
13,125
qualified product experiences
186,214
people reached
96%
recommend Freixenet ICE
“
Consumers in the United Kingdom are increasingly open to sparkling wine. That’s why we’ve been looking for an activating campaign where consumers can get to grips with sparkling wine and try our new product Freixenet ICE. By working with TERRITORY Influence and developing an Everyday Influencer campaign, we were able to expand our existing consumer base and, more importantly, recruit real brand ambassadors.
Liza Madrigal,
Marketing Director,
Freixenet
