PREMIUM TRIALS FOR FREIXENET ICE

For the launch of the new Freixenet ICE, the Spanish company was looking for the right marketing strategy to promote its new product and the associated new way of serving in Great Britain .

As a full-service partner for influencer marketing, we were able to put Freixenet ICE on the side of the perfect Nano Influencers, which made the new opportunity to serve known to friends and acquaintances.

1,000 Nano Influencers for Freixenet ICE

The Nano Influencers selected by TERRITORY Influence were given the opportunity to try out the new Freixenet ICE together with friends and acquaintances and to introduce the new serving idea.

Qualified trial and valuable recommendations

13,125

qualified product experiences

186,214

people reached

96%

recommend Freixenet ICE

Consumers in the United Kingdom are increasingly open to sparkling wine. That’s why we’ve been looking for an activating campaign where consumers can get to grips with sparkling wine and try our new product Freixenet ICE. By working with TERRITORY Influence and developing an Nano Influencer campaign, we were able to expand our existing consumer base and, more importantly, recruit real brand ambassadors.

Liza Madrigal,

Marketing Director,

Freixenet

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