{"id":35752,"date":"2024-04-12T09:14:39","date_gmt":"2024-04-12T09:14:39","guid":{"rendered":"https:\/\/www.territory-influence.com\/influencers\/micro-influencers\/"},"modified":"2024-05-31T06:19:30","modified_gmt":"2024-05-31T06:19:30","slug":"micro-influencers","status":"publish","type":"page","link":"https:\/\/www.territory-influence.com\/es\/influencers\/micro-influencers\/","title":{"rendered":"Micro Influencers"},"content":{"rendered":"

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MICRO
INFLUENCERS<\/h1>\n

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Los micro influencers son usuarios habituales de las redes sociales, con un n\u00famero de seguidores que oscila entre los 1.000 y los 100.000. Poseen una audiencia fiel y comprometida que valora su contenido aut\u00e9ntico y cercano. Suelen mantener una imagen genuina y cercana online, compartiendo momentos cotidianos, rese\u00f1as de productos y experiencias personales que calan hondo en su comunidad.<\/p>\n

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\u00bfPor qu\u00e9 Micro Influencers?<\/h2>\n

Los micro influencers mantienen una estrecha relaci\u00f3n con sus seguidores, tanto online como offline. Esta \u00edntima conexi\u00f3n permite a las marcas aprovechar su autenticidad y credibilidad, creando asociaciones org\u00e1nicas y de gran impacto. Aprovechar el poder de los micro influencers permite a las marcas llegar a p\u00fablicos nicho, reforzar la fidelidad a la marca y fomentar conexiones genuinas, sentando las bases de campa\u00f1as de marketing exitosas y duraderas. Reconocemos su importante potencial y seleccionamos a los mejores para ayudar a las marcas a maximizar su impacto. <\/span><\/span><\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbCredibilidad\u00bb image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Credibility.png\u00bb alt=\u00bbCredibilidad\u00bb image_icon_width=\u00bb60%\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#FF4E00″ header_font_size=\u00bb22px\u00bb body_font=\u00bb|300|||||||\u00bb body_text_color=\u00bb#FFFFFF\u00bb body_font_size=\u00bb16px\u00bb background_color=\u00bb#1a1a1a\u00bb custom_margin=\u00bb20px||10px||false|false\u00bb custom_padding=\u00bb20px|20px|20px|20px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Al igual que los nano, los micro influencers tienen seguidores m\u00e1s comprometidos y fieles que los grandes influencers o las celebridades. Sus recomendaciones se consideran m\u00e1s aut\u00e9nticas y cre\u00edbles.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00bbRentabilidad\u00bb image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Cost-Effective.png\u00bb alt=\u00bbRentables\u00bb image_icon_width=\u00bb60%\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#FF4E00″ header_font_size=\u00bb22px\u00bb body_font=\u00bb|300|||||||\u00bb body_text_color=\u00bb#FFFFFF\u00bb body_font_size=\u00bb16px\u00bb background_color=\u00bb#1a1a1a\u00bb custom_margin=\u00bb20px||10px||false|false\u00bb custom_padding=\u00bb20px|20px|20px|20px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Aunque los micro influencers cobran m\u00e1s que los nano influencers, siguen siendo rentables en cuanto a la relaci\u00f3n calidad-precio.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbDirigidos a un nicho\u00bb image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Niche-targeted-3.png\u00bb alt=\u00bbDirigidos a un nicho\u00bb image_icon_width=\u00bb60%\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#FF4E00″ header_font_size=\u00bb22px\u00bb body_font=\u00bb|300|||||||\u00bb body_text_color=\u00bb#FFFFFF\u00bb body_font_size=\u00bb16px\u00bb background_color=\u00bb#1a1a1a\u00bb custom_margin=\u00bb20px||10px||false|false\u00bb custom_padding=\u00bb20px|20px|20px|20px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Los micro influencers suelen trabajar en un \u00e1rea espec\u00edfica de especializaci\u00f3n (cocina, viajes, mascotas, bricolaje…), lo que significa que las marcas pueden dirigirse m\u00e1s f\u00e1cilmente a su p\u00fablico ideal y generar un engagement relevante.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00bbContenido atractivo\u00bb image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/7-2.png\u00bb alt=\u00bbcontenidos\u00bb image_icon_width=\u00bb60%\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#FF4E00″ header_font_size=\u00bb22px\u00bb body_font=\u00bb|300|||||||\u00bb body_text_color=\u00bb#FFFFFF\u00bb body_font_size=\u00bb16px\u00bb background_color=\u00bb#1a1a1a\u00bb custom_margin=\u00bb20px||10px||false|false\u00bb custom_padding=\u00bb20px|20px|20px|20px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Tienen tasas de engagement m\u00e1s altas que los influencers m\u00e1s grandes, ya que su relaci\u00f3n con sus seguidores es m\u00e1s estrecha, lo que dispara el engagement.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#242424″ global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb45px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Ejemplos de colaboraciones
\n con Micro Influencers<\/span><\/h2>\n

[\/et_pb_text][et_pb_slider dot_nav_custom_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb body_font_size=\u00bb22px\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb link_option_url=\u00bbhttps:\/\/www.territory-influence.com\/project\/micro-influencers-for-perlino\/ \u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][et_pb_slide heading=\u00bbCreaci\u00f3n de contenido inspirador para aumentar la visibilidad online de Perlino\u00bb button_text=\u00bbDescubre el caso\u00bb button_link=\u00bbhttps:\/\/www.territory-influence.com\/project\/micro-influencers-for-perlino\/\u00bb image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Perlino-1.png\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb45px\u00bb body_font_size=\u00bb20px\u00bb custom_button=\u00bbon\u00bb button_border_width=\u00bb3px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_use_icon=\u00bbon\u00bb button_icon=\u00bb=||divi||400″ button_icon_color=\u00bb#FFFFFF\u00bb button_on_hover=\u00bbon\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_transition=\u00bbon\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Nuestro<\/span> equipo<\/span> seleccion\u00f3<\/span> 5 micro paid influencers<\/span> para<\/span> crear<\/span> contenido<\/span> inspirador, public\u00e1ndolo en Instagram a trav\u00e9s de posts y stories<\/span>.
Aumentamos el <\/span>awareness<\/span> online de la marca, generando <\/span>+2M de impresiones en la campa\u00f1a.<\/span><\/span> <\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=\u00bbGenerando awareness para Micellar Cleansing Water de Garnier con tem\u00e1tica del CSD\u00bb button_text=\u00bbDescubre el caso\u00bb button_link=\u00bbhttps:\/\/www.territory-influence.com\/es\/project\/micro-influencers-para-garnier\/\u00bb image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/garnier-Micellar.png\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb45px\u00bb body_font_size=\u00bb20px\u00bb custom_button=\u00bbon\u00bb button_bg_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_width=\u00bb3px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bb||||||||\u00bb button_use_icon=\u00bbon\u00bb button_icon=\u00bb=||divi||400″ button_icon_color=\u00bb#FFFFFF\u00bb button_on_hover=\u00bbon\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_transition=\u00bbon\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Ayudamos<\/span> a Garnier<\/span> a encontrar el match perfecto de micro influencers para promocionar su nueva Micellar Cleansing Water dise\u00f1ada para el mes del orgullo.<\/span><\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=\u00bbGenerando tr\u00e1fico hacia la tienda online de Olly Lingerie\u00bb button_text=\u00bbDescubre el caso\u00bb button_link=\u00bbhttps:\/\/www.territory-influence.com\/es\/project\/micro-influencers-para-olly-lingerie\/\u00bb image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Olly-1-1.png\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb45px\u00bb body_font_size=\u00bb20px\u00bb custom_button=\u00bbon\u00bb button_bg_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_width=\u00bb3px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bb||||||||\u00bb button_use_icon=\u00bbon\u00bb button_icon=\u00bb=||divi||400″ button_icon_color=\u00bb#FFFFFF\u00bb button_on_hover=\u00bbon\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_transition=\u00bbon\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Activamos a 16 micro unpaid influencers con 1k a 10k seguidores en Instagram para aumentar la visibilidad de la marca y las conversiones online.<\/span> Produjeron<\/span> y<\/span> compartieron<\/span> m\u00e1s de 100<\/span> piezas de contenido,<\/span> \u00a1logrando un alcance online de 49.9K!<\/span><\/span> <\/span><\/p>\n

[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbMensaje\u00bb module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.21.0″ custom_margin=\u00bb|auto||auto|false|false\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#737373″ text_font_size=\u00bb25px\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbRoboto|700|||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_font_size=\u00bb45px\u00bb max_width_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb hover_enabled=\u00bb0″ header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb40px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Env\u00edanos un mensaje<\/h2>\n

o escribe directamente a hola-influence@territory.group<\/a><\/p>\n

[\/et_pb_text][et_pb_contact_form captcha=\u00bboff\u00bb email=\u00bbhola-influence@territory.group\u00bb success_message=\u00bb\u00a1Gracias! 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Puedes obtener m\u00e1s informaci\u00f3n sobre el procesamiento de tus datos en relaci\u00f3n con el formulario de contacto en nuestro<\/span> Aviso de Privacidad.<\/span><\/a><\/p>\n

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Descubre qu\u00e9 es un micro influencer con TERRITORY Influence. La colaboraci\u00f3n, el alcance de la audiencia y el engagement est\u00e1n incluidos en nuestro contenido.<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":6881,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-35752","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/pages\/35752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=35752"}],"version-history":[{"count":13,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/pages\/35752\/revisions"}],"predecessor-version":[{"id":37278,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/pages\/35752\/revisions\/37278"}],"up":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/pages\/6881"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=35752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}