[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb admin_label=\u00bbCTA\u00bb _builder_version=\u00bb4.21.0″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/pexels-ron-lach-8357669-scaled.jpg\u00bb alt=\u00bbMacro influencers\u00bb title_text=\u00bbpexels-ron-lach-8357669″ align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.21.0″ animation_style=\u00bbfade\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb module_class=\u00bbtt-black mobile-headline\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|600|||||||\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb65px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb55px\u00bb header_2_line_height=\u00bb1.4em\u00bb max_width_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb200px|||-100px\u00bb custom_margin_tablet=\u00bb0px|||0px\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb|||\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb animation_style=\u00bbfade\u00bb header_2_font_size_tablet=\u00bb50px\u00bb header_2_font_size_phone=\u00bb50px\u00bb header_2_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
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Los macro influencers son creadores profesionales de contenidos con un n\u00famero significativamente mayor y m\u00e1s diverso de seguidores en las redes sociales, que a menudo superan los 100k seguidores. Su alcance va mucho m\u00e1s all\u00e1 de su c\u00edrculo m\u00e1s cercano y cautivan a una amplia audiencia con contenidos atractivos e inspiradores.<\/p>\n
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Los macro influencers tienen la capacidad de cautivar y movilizar a grandes audiencias, lo que los convierte en potentes aliados para las marcas que buscan aumentar su visibilidad y engagement. Trabajar con macro influencers puede dar lugar a una mayor exposici\u00f3n de la marca, un aumento de las tasas de engagement y el desarrollo de conexiones perdurables con una amplia gama de consumidores potenciales. A trav\u00e9s de la colaboraci\u00f3n estrat\u00e9gica, ayudamos a las marcas a aprovechar todo el potencial de los macro influencers, garantizando que su mensaje llegue a la audiencia adecuada y resuene profundamente en el panorama digital.<\/p>\n
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Los macro influencers han creado una comunidad y se consideran cre\u00edbles y expertos en sus respectivos campos. Sus recomendaciones se consideran fiables e influyentes.<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00bbGran alcance\u00bb image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/7-1.png\u00bb alt=\u00bbROI\u00bb image_icon_width=\u00bb60%\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#FF4E00″ header_font_size=\u00bb22px\u00bb body_font=\u00bb|300|||||||\u00bb body_text_color=\u00bb#FFFFFF\u00bb body_font_size=\u00bb16px\u00bb background_color=\u00bb#1a1a1a\u00bb custom_margin=\u00bb20px||10px||false|false\u00bb custom_padding=\u00bb20px|20px|20px|20px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
Los macro influencers tienen un amplio y diverso n\u00famero de seguidores, lo que significa que las marcas pueden llegar a una amplia audiencia y generar un alto nivel de exposici\u00f3n.<\/p>\n
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Saben c\u00f3mo colaborar profesionalmente con las marcas. A menudo cuentan con el apoyo de un equipo especializado que puede ocuparse de su gesti\u00f3n, sus cuentas en las redes sociales y sus campa\u00f1as.<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00bbFuerte asociaci\u00f3n con la marca\u00bb image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Brand-association-1.png\u00bb alt=\u00bbAsociaci\u00f3n con la marca\u00bb image_icon_width=\u00bb60%\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#FF4E00″ header_font_size=\u00bb22px\u00bb body_font=\u00bb|300|||||||\u00bb body_text_color=\u00bb#FFFFFF\u00bb body_font_size=\u00bb16px\u00bb background_color=\u00bb#1a1a1a\u00bb custom_margin=\u00bb20px||10px||false|false\u00bb custom_padding=\u00bb20px|20px|20px|20px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
A partir de una colaboraci\u00f3n con macro influencers, las marcas pueden beneficiarse de su s\u00f3lida marca personal y reputaci\u00f3n.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#242424″ global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb45px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
[\/et_pb_text][et_pb_slider dot_nav_custom_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb body_font_size=\u00bb22px\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb link_option_url=\u00bbhttps:\/\/www.territory-influence.com\/project\/macro-influencer-cupra\/ \u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][et_pb_slide heading=\u00bbFomentando los viajes con Swiss Tourism a trav\u00e9s de la experiencia de influencers\u00bb button_text=\u00bbDescubre el caso\u00bb button_link=\u00bbhttps:\/\/www.territory-influence.com\/project\/macro-influencers-for-swiss-tourism\/%20″ video_url=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Story_Katrin_Swiss-Tourism.mp4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb45px\u00bb body_font_size=\u00bb20px\u00bb custom_button=\u00bbon\u00bb button_border_width=\u00bb3px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_use_icon=\u00bbon\u00bb button_icon=\u00bb=||divi||400″ button_icon_color=\u00bb#FFFFFF\u00bb button_on_hover=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb sticky_transition=\u00bbon\u00bb]<\/p>\n
Para llamar la atenci\u00f3n sobre Suiza como destino tur\u00edstico, activamos 10 macro influencers de alto alcance para Swiss Tourism. Cada uno de ellos comparti\u00f3 una Story en Instagram basada en sus propias vivencias e im\u00e1genes, logrando +1.19M de views.<\/span><\/span><\/p>\n [\/et_pb_slide][et_pb_slide heading=\u00bbMejorar la visibilidad online y educar a los consumidores para L’Or Barista\u00bb button_text=\u00bbDescubre el caso\u00bb button_link=\u00bbhttps:\/\/www.territory-influence.com\/es\/project\/macro-star-influencers-para-lor-barista\/\u00bb video_url=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/08\/Monsieur-Laffaille-x-LOr-TikTok-long-format-logo-1.mp4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb45px\u00bb body_font_size=\u00bb20px\u00bb custom_button=\u00bbon\u00bb button_bg_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_width=\u00bb3px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bb||||||||\u00bb button_use_icon=\u00bbon\u00bb button_icon=\u00bb=||divi||400″ button_icon_color=\u00bb#FFFFFF\u00bb button_on_hover=\u00bbon\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_transition=\u00bbon\u00bb sticky_enabled=\u00bb0″]<\/p>\n Ayudamos a L’OR Barista a alcanzar sus objetivos: awareness y visibilidad online para la marca y sus productos, y educaci\u00f3n al consumidor sobre los detalles espec\u00edficos de las c\u00e1psulas y consejos para su uso\/consumo. Se movilizaron 34 macro y star influencers para crear videos en redes sociales, alcanzando +8M de impresiones org\u00e1nicas.<\/span><\/p>\n [\/et_pb_slide][et_pb_slide heading=\u00bbAyudando a Cupra a aumentar el awareness sobre un concierto ben\u00e9fico que patrocinaron\u00bb button_text=\u00bbDescubre el caso\u00bb button_link=\u00bbhttps:\/\/www.territory-influence.com\/es\/project\/macro-influencer-para-cupra\/\u00bb image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/12\/Cupra.png\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb45px\u00bb body_font_size=\u00bb20px\u00bb custom_button=\u00bbon\u00bb button_bg_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_width=\u00bb3px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bb||||||||\u00bb button_use_icon=\u00bbon\u00bb button_icon=\u00bb=||divi||400″ button_icon_color=\u00bb#FFFFFF\u00bb button_on_hover=\u00bbon\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_transition=\u00bbon\u00bb sticky_enabled=\u00bb0″]<\/p>\n Ayudamos a <\/span>Cupra <\/span>a aumentar su awareness <\/span>online<\/span> <\/span>del <\/span>concierto ben\u00e9fico<\/span> patrocinado por la marca a trav\u00e9s de las redes sociales<\/span>. Activamos a un macro influencer para <\/span>aum<\/span>entar<\/span> <\/span>la participaci\u00f3n de la comunidad y dirigir el tr\u00e1fico a la p\u00e1gina de ventas de<\/span> tickets para generar conversiones.<\/span><\/p>\n [\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbMensaje\u00bb module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.21.0″ custom_margin=\u00bb|auto||auto|false|false\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#737373″ text_font_size=\u00bb25px\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbRoboto|700|||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_font_size=\u00bb45px\u00bb max_width_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb hover_enabled=\u00bb0″ header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb40px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\nEnv\u00edanos un mensaje<\/h2>\n