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[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCTA Section\u00bb _builder_version=\u00bb4.16″ custom_padding=\u00bb50px||100px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb admin_label=\u00bbCTA\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/03\/Word-of-Mouth.png\u00bb alt=\u00bbBoca-a-Boca\u00bb title_text=\u00bbBoca-a-Boca\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.21.0″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb module_class=\u00bbtt-black mobile-headline\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|600|||||||\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb65px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb55px\u00bb header_2_line_height=\u00bb1.4em\u00bb max_width_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb200px|||-100px\u00bb custom_margin_tablet=\u00bb0px|||0px\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb|||\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb header_2_font_size_tablet=\u00bb50px\u00bb header_2_font_size_phone=\u00bb50px\u00bb header_2_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

M<\/span>ARKETING
\nBOCA-A-BOCA<\/h1>\n

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Introduce tu marca en conversaciones entre pares y asegura su captaci\u00f3n gracias a experiencias reales y a la educaci\u00f3n de producto. Dir\u00edgete eficientemente a tu p\u00fablico objetivo con una fina selecci\u00f3n de cientos o miles de consumidores (potenciales) comprometidos. \u00a1Aprovecha el poder de las recomendaciones offline! <\/p>\n

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Las recomendaciones de amigos y familiares son el 2\u00ba touchpoint mundial despu\u00e9s de la televisi\u00f3n (Kantar).<\/h2>\n

 <\/p>\n

Percibidas como muy fiables, las recomendaciones pueden tener un impacto notable cuando se experimentan. Nuestra categor\u00eda de nano influencers te permite organizar pruebas de productos espec\u00edficas y dar a conocer tu marca en el mundo offline. Se sabe que estas conversaciones influyen en todo el proceso: desde la consideraci\u00f3n hasta la toma de decisiones y la compra. M\u00e1s all\u00e1 del awareness y la captaci\u00f3n, este tipo de activaci\u00f3n puede mejorar tu valor de marca a largo plazo y, por tanto, la fidelidad del consumidor. <\/p>\n

<\/span>[\/et_pb_cta][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/Digital-influencer-marketing-2-1-1.jpg\u00bb alt=\u00bbInfluencers Word of Mouth\u00bb title_text=\u00bbInfluencers Word of Mouth\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_5,1_5,1_5,1_5,1_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb299px\u00bb custom_margin=\u00bb40px|auto||auto||\u00bb custom_padding=\u00bb||100px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/1-1.png\u00bb title_text=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb-15px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

EDUCACI\u00d3N DE
\n<\/tt-underline> PRODUCTO<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/2-1.png\u00bb title_text=\u00bb2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb-15px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

DI\u00c1LOGO
\n<\/tt-underline> DIRECTO<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/6-1.png\u00bb title_text=\u00bb6″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb-15px|-20px||-20px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

TR\u00c1FICO AL
<\/tt-underline> PUNTO DE VENTA<\/p>\n

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EXPERIENCIA
\n<\/tt-underline> DE MARCA<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/7-1.png\u00bb title_text=\u00bb7″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb-15px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

AUMENTO DE
\n<\/tt-underline> VENTAS<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/4-1.png\u00bb title_text=\u00bb4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb-15px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

CHALLENGES
\n <\/tt-underline> OFFLINE<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/8-1.png\u00bb title_text=\u00bb8″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb-15px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

PRUEBAS A
\n<\/tt-underline> LARGO PLAZO<\/p>\n

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EVENTOS CON
<\/tt-underline> CONSUMIDORES<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbTestimonial Section\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb24px|||||\u00bb custom_padding=\u00bb0px||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbTestimonial Row\u00bb _builder_version=\u00bb4.16″ width=\u00bb100%\u00bb custom_margin=\u00bb25px|auto||auto||\u00bb custom_padding=\u00bb80px|0%|100px|0.3%||\u00bb custom_padding_tablet=\u00bb|||10%\u00bb custom_padding_phone=\u00bb\u00bb use_custom_width=\u00bbon\u00bb width_unit=\u00bboff\u00bb custom_width_percent=\u00bb100%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_font_size=\u00bb40px\u00bb header_2_font=\u00bbRoboto|900||on|||||\u00bb header_2_font_size=\u00bb35px\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb|60px|||false|false\u00bb custom_padding=\u00bb|2px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

\u00a1HAZ QUE SE HABLE DE TU MARCA EN EL MUNDO OFFLINE!<\/h2>\n

[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.territory-influence.com\/es\/contactanos\/\u00bb button_text=\u00bbComienza ahora\u00bb button_alignment=\u00bbleft\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb20px\u00bb button_text_color=\u00bb#000000″ button_bg_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_width=\u00bb3px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb=||divi||400″ button_icon_color=\u00bb#000000″ custom_margin=\u00bb28px||50px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ background_enable_color=\u00bboff\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_testimonial author=\u00bbAnah\u00ed Gil\u00bb job_title=\u00bbGlobal Brand Manager Blevit\u00bb company_name=\u00bbLaboratorios Ordesa\u00bb portrait_url=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/05\/Anahi-Gil-Ordesa-Blevit.jpg\u00bb quote_icon=\u00bboff\u00bb portrait_width=\u00bb60px\u00bb portrait_height=\u00bb60px\u00bb _builder_version=\u00bb4.21.0″ body_font=\u00bbRoboto||||||||\u00bb body_line_height=\u00bb1.4em\u00bb author_font=\u00bbRoboto|700|||||||\u00bb position_font=\u00bbRoboto||||||||\u00bb position_font_size=\u00bb12px\u00bb position_line_height=\u00bb1.3em\u00bb company_font=\u00bbRoboto||||||||\u00bb company_font_size=\u00bb12px\u00bb company_line_height=\u00bb1.3em\u00bb background_color=\u00bb#FF4E00″ background_layout=\u00bbdark\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb|0px|0px|0px|false|false\u00bb custom_padding=\u00bb30px|25px|30px||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb alt=\u00bbAnahi Gil – Ordesa Blevit\u00bb title_text=\u00bbAnahi Gil – Ordesa Blevit\u00bb sticky_enabled=\u00bb0″]<\/p>\n

\u00abNuestra campa\u00f1a fue una muestra m\u00e1s de la importancia de poner al consumidor en el centro de la estrategia y escucharlo. Definitivamente no hay mejor y m\u00e1s real marketing que el consumidor hablando de su experiencia con el producto. Esta acci\u00f3n fue clave para el lanzamiento de la nueva gama Blevit Bio que en poco tiempo duplic\u00f3 las expectativas de ventas.\u00bb<\/p>\n

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Integra perfectamente tu marca en atractivas experiencias de producto y amplifica la educaci\u00f3n del consumidor mediante recomendaciones y conversaciones aut\u00e9nticas.<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5330","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/pages\/5330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=5330"}],"version-history":[{"count":13,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/pages\/5330\/revisions"}],"predecessor-version":[{"id":37375,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/pages\/5330\/revisions\/37375"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=5330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}