[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHeader Section\u00bb _builder_version=\u00bb4.16″ use_background_color_gradient=\u00bbon\u00bb background_color_gradient_stops=\u00bb#252422 0%|rgba(0,0,0,0) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_color_gradient_start=\u00bb#252422″ background_color_gradient_end=\u00bbrgba(0,0,0,0)\u00bb background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/11\/Website-Influencers.png\u00bb custom_padding=\u00bb10%|0px|10%|0px||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbTitle Row\u00bb _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb70px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbBlog Section\u00bb _builder_version=\u00bb4.21.0″ background_color=\u00bb#FFFFFF\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb100px|0px|100px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb20px\u00bb header_text_color=\u00bb#000000″ header_2_font=\u00bbRoboto|500|||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb40px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
En TERRITORY Influence, creemos que todo el mundo tiene el poder de recomendar un producto o servicio. Desde una simple conversaci\u00f3n con un amigo hasta una publicaci\u00f3n online, el intercambio de experiencias puede ayudar a los consumidores a tomar las decisiones correctas en todos los niveles. \u00a1Sigue leyendo para descubrir las diferentes categor\u00edas de influencers!<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ admin_label=\u00bbBlog Posts Row\u00bb _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/04\/Nano-influencers.png\u00bb alt=\u00bbNano influencers\u00bb title_text=\u00bbNano influencers\u00bb url=\u00bbhttps:\/\/www.territory-influence.com\/es\/influencers\/nano-influencers\/\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb|-30px||||\u00bb custom_padding=\u00bb|0px||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|300|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.4em\u00bb header_font=\u00bbRoboto||||||||\u00bb header_text_color=\u00bb#000000″ header_2_font=\u00bbRoboto|700|||||||\u00bb header_2_text_color=\u00bb#000000″ header_3_font=\u00bb|700|||||||\u00bb header_3_font_size=\u00bb24px\u00bb header_6_font=\u00bbRoboto|100|||||||\u00bb header_6_font_size=\u00bb13px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Consumidores comprometidos a los que les encanta compartir sus opiniones personales a trav\u00e9s de conversaciones en la vida real y publicaciones online.<\/p>\n Menos de 1.000 seguidores<\/em><\/p>\n [\/et_pb_text][et_pb_button 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header_2_font=\u00bbRoboto|700|||||||\u00bb header_2_text_color=\u00bb#000000″ header_3_font=\u00bb|700|||||||\u00bb header_3_font_size=\u00bb24px\u00bb header_6_font=\u00bbRoboto|100|||||||\u00bb header_6_font_size=\u00bb13px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Adictos a las redes sociales que generan un alcance online org\u00e1nico o de pago detr\u00e1s de contenidos aut\u00e9nticos e interacciones con su comunidad.<\/p>\n De 1.000 a 100.000 seguidores<\/em><\/p>\n [\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.territory-influence.com\/es\/influencers\/micro-influencers\/\u00bb button_text=\u00bbSeguir leyendo\u00bb _builder_version=\u00bb4.21.0″ custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#000000″ button_bg_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb=||divi||400″ button_icon_color=\u00bb#000000″ background_layout=\u00bbdark\u00bb custom_margin=\u00bb|||\u00bb custom_margin_tablet=\u00bb30px|||0px\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb button_border_radius_hover=\u00bb0px\u00bb global_colors_info=\u00bb{}\u00bb button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb 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url=\u00bbhttps:\/\/www.territory-influence.com\/es\/influencers\/macro-influencers\/\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb|-28px||||\u00bb custom_padding=\u00bb||3px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|300|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.4em\u00bb header_font=\u00bbRoboto||||||||\u00bb header_2_font=\u00bbRoboto|700|||||||\u00bb header_2_text_color=\u00bb#000000″ header_3_font=\u00bb|700|||||||\u00bb header_3_font_size=\u00bb24px\u00bb header_6_font=\u00bbRoboto|100|||||||\u00bb header_6_font_size=\u00bb13px\u00bb custom_margin=\u00bb-17px|||||\u00bb custom_padding=\u00bb15px|||||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Creadores de contenido profesionales que presentan h\u00e1bilmente las marcas a su audiencia s\u00f3lida con su experiencia y creatividad.<\/p>\n <\/p>\n M\u00e1s de 100K seguidores<\/em><\/p>\n [\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.territory-influence.com\/es\/influencers\/macro-influencers\/\u00bb button_text=\u00bbSeguir leyendo\u00bb _builder_version=\u00bb4.21.0″ custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#000000″ button_bg_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb=||divi||400″ button_icon_color=\u00bb#FFFFFF\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb|||\u00bb custom_margin_tablet=\u00bb30px|||0px\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb button_border_radius_hover=\u00bb0px\u00bb global_colors_info=\u00bb{}\u00bb 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button_url=\u00bbhttps:\/\/info.territory-influence.com\/es\/download-cheatsheet-influencer-categories\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbObt\u00e9n m\u00e1s informaci\u00f3n sobre la simbiosis de influencers\u00bb module_class=\u00bbtt-white tt-margin-bottom-40″ _builder_version=\u00bb4.21.0″ header_font=\u00bbRoboto|500|||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb40px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bbRoboto|300|||||||\u00bb body_text_align=\u00bbleft\u00bb body_text_color=\u00bb#FFFFFF\u00bb body_font_size=\u00bb18px\u00bb body_line_height=\u00bb1.5em\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb19px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb 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button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bbon\u00bb button_border_radius__hover=\u00bb0px\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb sticky_enabled=\u00bb0″]<\/p>\n Trabajar con nano y micro influencers<\/strong> ayuda a las marcas a desplegar una estrategia de recomendaci\u00f3n boca a boca entre pares. Esto les permite trabajar en la educaci\u00f3n y, as\u00ed, ayudar a los consumidores a conocer un producto o servicio, su finalidad y los resultados esperados.<\/p>\n Por otro lado, los influencers macro y star ofrecen un enfoque m\u00e1s profesional. Se les paga por sus colaboraciones y cumplen con briefings precisos elaborados por las marcas. Aumentan la visibilidad, el alcance y el conocimiento de una marca o producto. Pueden ser especialmente eficaces para llegar a grandes audiencias y generar una exposici\u00f3n masiva.<\/p>\n La clave del \u00e9xito reside en la combinaci\u00f3n acertada de distintos tipos de influencers<\/strong> en funci\u00f3n de los objetivos de marketing de la marca. Es crucial seleccionar cuidadosamente a los influencers en funci\u00f3n de su perfil, la plataforma en la que est\u00e1n activos, su din\u00e1mica de contenidos, sus formatos y comunidades.<\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/04\/Influencer-Scale.png\u00bb alt=\u00bbPir\u00e1mide de influencia\u00bb title_text=\u00bbPir\u00e1mide de influencia\u00bb url=\u00bbhttps:\/\/www.trnd.com\/es\/\u00bb url_new_window=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb module_class=\u00bbfull-width-image\u00bb _builder_version=\u00bb4.21.0″ background_color=\u00bbRGBA(255,255,255,0)\u00bb max_width=\u00bb600px\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb130px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_padding=\u00bb0px||0px||false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_cta title=\u00bb \u00bb button_url=\u00bbhttps:\/\/www.trnd.com\/es\/\u00bb url_new_window=\u00bbon\u00bb module_class=\u00bbtt-white tt-margin-bottom-40″ _builder_version=\u00bb4.21.0″ header_font=\u00bbRoboto|500|||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb40px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bbRoboto||||||||\u00bb body_text_align=\u00bbleft\u00bb body_text_color=\u00bb#000000″ body_font_size=\u00bb20px\u00bb body_line_height=\u00bb1.4em\u00bb use_background_color=\u00bboff\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb15px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#FF4E00″ button_border_width=\u00bb5px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb$||divi||400″ button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb text_orientation=\u00bbleft\u00bb max_width=\u00bb1000px\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb|0px|0px|627px|false|false\u00bb custom_margin_tablet=\u00bb|||\u00bb custom_margin_phone=\u00bb|||\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb30px|0px|0px|0px|false|false\u00bb custom_padding_tablet=\u00bb|10%||\u00bb custom_padding_phone=\u00bb|60px||60px\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb link_option_url_new_window=\u00bbon\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb40px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb button_border_radius_hover=\u00bb0px\u00bb global_colors_info=\u00bb{}\u00bb button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bbon\u00bb button_border_radius__hover=\u00bb0px\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb]<\/p>\n En TERRITORY Influence, creemos que la correcta selecci\u00f3n de influencers con los que se puede colaborar es esencial para el \u00e9xito de tu campa\u00f1a de influencers. Nuestra experiencia radica en la selecci\u00f3n de los perfiles perfectos que se alineen con los objetivos de tu marca. Estos son algunos consejos valiosos para garantizar una selecci\u00f3n \u00f3ptima de influencers: <\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/05\/ES-9.jpg\u00bb alt=\u00bbTerritory Influence Process\u00bb title_text=\u00bbTerritory Influence Process\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbVideo Section\u00bb _builder_version=\u00bb4.16″ background_enable_image=\u00bboff\u00bb background_position=\u00bbbottom_right\u00bb custom_padding=\u00bb0px|0px|70px|0px||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbMensaje\u00bb module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.21.0″ custom_margin=\u00bb|auto||auto|false|false\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|700|||||||\u00bb text_text_color=\u00bb#737373″ text_font_size=\u00bb25px\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbRoboto|700|||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_font_size=\u00bb45px\u00bb max_width_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb40px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\nNano Influencers<\/h3>\n
Micro Influencers<\/h3>\n
Macro Influencers<\/h3>\n
Star Influencers<\/h3>\n
Colaboraci\u00f3n con marcas<\/h2>\n
\u00bfC\u00f3mo seleccionar a los influencers adecuados?<\/h2>\n
Env\u00edanos un mensaje<\/h2>\n