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NANO & MICRO INFLUENCER<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n
Nuestros expertos ayudaron a la marca Handy Bag\u00ae<\/a> a mejorar la visibilidad de una nueva gama de bolsas de basura a trav\u00e9s de la generaci\u00f3n de conversaciones entre pares (WOM<\/a>), la educaci\u00f3n sobre los beneficios del producto y la captaci\u00f3n de nuevos consumidores. La misi\u00f3n de los influencers era mostrar la ultra-resistencia, impermeabilidad y beneficios pr\u00e1cticos de esta innovaci\u00f3n para las papeleras est\u00e1ndar o altas en el mercado franc\u00e9s.<\/span><\/p>\n <\/span><\/p>\n Activamos 3.000 Nano y Micro Influencers<\/strong>, todos ellos propietarios de papeleras, con una comunidad media de 972 seguidores en Instagram. Todos estaban interesados en descubrir la marca. El 72% de ellos no eran usuarios de los productos Handy Bag\u00ae. Al inicio de la campa\u00f1a, recibieron una caja compuesta por: una tarjeta de bienvenida, un rollo de bolsas de basura de alta resistencia con asas deslizantes (del tama\u00f1o que eligieran) y 10 folletos con cupones de descuento para distribuir en su entorno. Tras la fase de briefing, compartieron los divertidos challenges en sus redes sociales utilizando el hashtag de la campa\u00f1a: #HandyBagUltraResistant.<\/p>\n El contenido creativo gener\u00f3 comentarios positivos en Instagram, no s\u00f3lo de los usuarios activados sino tambi\u00e9n de su comunidad social. Esta estrategia de marketing de influencers apareci\u00f3 como una gran oportunidad para desarrollar las ventas de la marca logrando una intenci\u00f3n de compra media del 88% despu\u00e9s de las experiencias en el hogar. \u00a1Desliza hacia abajo para ver un v\u00eddeo resumen de esta exitosa campa\u00f1a y m\u00e1s resultados!<\/p>\n \u00abGracias a Territory Influence, pudimos llevar a cabo una campa\u00f1a de boca a boca de calidad<\/strong>, con un seguimiento real<\/strong> y un equipo profesional siempre disponible<\/strong>. Los resultados de la campa\u00f1a fueron muy positivos y los influencers se activaron de tal manera que entraron en el juego y que los contenidos publicados cumplieron con nuestras expectativas<\/strong>, incluso con nuestros productos que parecen dif\u00edciles de hacer<\/strong> \u00abInstagrammables\u00bb a primera vista.\u00bb – <\/em>Cl\u00e9mentine Catroux, Product Manager Assistant de Melitta<\/span><\/p>\n<\/blockquote>\n <\/span><\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/youtu.be\/P4AwtDbrqas\u00bb src_webm=\u00bbhttps:\/\/youtu.be\/P4AwtDbrqas\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#252422″ custom_margin=\u00bb-126px|||||\u00bb 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percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbAlcance Offline\u00bb number=\u00bb355K\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb 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_module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#FF4E00″ button_border_width=\u00bb8px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb$||divi||400″ button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Ayudamos a Handy Bag a mejorar la visibilidad de su nueva gama de bolsas de basura a trav\u00e9s de la educaci\u00f3n y recomendaci\u00f3n de producto entre consumidores.<\/p>\n","protected":false},"author":19,"featured_media":13032,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[219],"project_tag":[820,833,855,854,837,380,787,378,784,786,407,588],"class_list":["post-13067","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-el-hogar","project_tag-best-influencer-campaigns","project_tag-campanas-cuidado-del-hogar","project_tag-campanas-de-marketing-bolsa-de-basura","project_tag-campanas-de-marketing-limpieza","project_tag-campanas-de-marketing-productos-de-limpieza","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-mejores-campanas-de-influencer","project_tag-micro-influencer-es","project_tag-nano-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/13067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=13067"}],"version-history":[{"count":13,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/13067\/revisions"}],"predecessor-version":[{"id":24595,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/13067\/revisions\/24595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/13032"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=13067"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=13067"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=13067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}El 96% recomendar\u00eda el producto a sus amigos.<\/span><\/h2>\n
<\/span><\/p>\n\n
COMP\u00c1RTELO EN<\/h1>\n