{"id":13650,"date":"2022-04-19T14:42:40","date_gmt":"2022-04-19T14:42:40","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=13650"},"modified":"2023-06-22T07:52:58","modified_gmt":"2023-06-22T07:52:58","slug":"campana-de-micro-influencers-para-grefusa-gustazoconcedido","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/campana-de-micro-influencers-para-grefusa-gustazoconcedido\/","title":{"rendered":"Micro Influencers para Grefusa #GustazoConcedido"},"content":{"rendered":"

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ACTIVACI\u00d3N CON MICRO INFLUENCER<\/p>\n

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Caso de \u00e9xito
<\/tt-underline>Grefusa #GustazoConcedido<\/h1>\n

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En 2021 desarrollamos una campa\u00f1a para aumentar el awareness y dirigir tr\u00e1fico hacia la promoci\u00f3n #GustazoConcedido<\/strong> de Grefusa<\/a>. Nos enfocamos en dos de sus productos estrella: Papadelta y Gublins. La misi\u00f3n de los micro influencers era impulsar la notoriedad de la promoci\u00f3n explicando los pasos a seguir. Los consumidores pod\u00edan ganar +1.000 premios mediante un c\u00f3digo promocional que se encontraba dentro de las bolsas de sus snacks. Adem\u00e1s ten\u00edan la posibilidad de obtener un premio valorado en 5.000\u20ac que se sortear\u00eda entre todas las participaciones.<\/strong><\/span><\/p>\n

Impulsar la acci\u00f3n con 400 micro influencers espec\u00edficamente seleccionados<\/strong><\/span><\/h2>\n

Utilizando los datos e insights que nos brinda nuestra plataforma TRND<\/a> logramos seleccionar a\u00a0400 micro influencers<\/a><\/strong> que cumpl\u00edan con el perfil deseado: hombres y mujeres j\u00f3venes que consumen snacks y aperitivos, y les gusta divertirse junto a su familia y amigos. Los micro influencers se destacan por su contenido aut\u00e9ntico y cre\u00edble que genera mayor engagement (un promedio 4,2 veces mayor que el de macro & star influencers en Instagram). Asimismo, poseen un alto nivel de interacci\u00f3n con la audiencia y crean un estrecho v\u00ednculo con la marca que provoca un aumento de la visibilidad y un alto porcentaje de probabilidad de compra.<\/span>
<\/span><\/p>\n

Maximizamos el poder de los contenidos creativos <\/strong><\/span><\/h2>\n

Al principio de la campa\u00f1a enviamos una caja con 15 productos a cada generador de contenido. El objetivo era que prueben el producto y publiquen sus experiencias en redes sociales, enfoc\u00e1ndose en Instagram. En total se produjeron 600 contenidos<\/strong> sumamente creativos que fueron maximizados por Grefusa para comunicar la acci\u00f3n dentro de sus propias redes. Paralelamente, se utiliz\u00f3 Paid Media<\/strong> para impulsar los mejores contenidos. Esto permiti\u00f3 incrementar la visibilidad de la campa\u00f1a, dirigir m\u00e1s tr\u00e1fico al e-commerce y alcanzar nuevas audiencias del target deseado.<\/span><\/p>\n

<\/span><\/p>\n

\u00a1Desl\u00edzate hacia abajo y descubre los excelentes resultados que hemos alcanzado!<\/strong><\/h3>\n<\/div>\n<\/div>\n

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Y puedes obtener la grabaci\u00f3n y presentaci\u00f3n de nuestro Webinar sobre el caso Grefusa<\/span> clicando aqu\u00ed.<\/a><\/h3>\n

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<\/tt-underline> COMP\u00c1RTELO<\/h1>\n

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Desarrollamos una campa\u00f1a junto a 400 micro influencers para aumentar el awareness y dirigir tr\u00e1fico hacia la promoci\u00f3n #GustazoConcedido de Grefusa. <\/p>\n","protected":false},"author":19,"featured_media":13669,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[225],"project_tag":[820,790,849,796,380,787,850,378,784,786,407],"class_list":["post-13650","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-alimentos-bebidas","project_tag-best-influencer-campaigns","project_tag-campanas-alimentos","project_tag-campanas-de-marketing-patatas-fritas","project_tag-campanas-de-marketing-snacks","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-grefusa","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-mejores-campanas-de-influencer","project_tag-micro-influencer-es"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t