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NANO, MICRO & MACRO INFLUENCERS<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-40px||||false|false\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n
El vino ha sido parte de la vida de la sociedad desde \u00e9pocas muy antiguas y, hoy en d\u00eda, contin\u00faa siendo una de las bebidas alcoh\u00f3licas favoritas. En Espa\u00f1a, seg\u00fan el Observatorio Espa\u00f1ol del Mercado del Vino, el consumo de vino registra un constate crecimiento <\/strong> mes tras mes desde marzo 2021.<\/p>\n Es en este contexto que desarrollamos una campa\u00f1a para la bodega Bar\u00f3n de Ley<\/a> en la que activamos 230 nano & micro influencers.<\/strong> Mediante la recomendaci\u00f3n de los vinos El Coto (El Coto Crianza, El Coto Blanco y El Coto de Imaz Reserva), busc\u00e1bamos aumentar la notoriedad <\/strong> de su marca y de su proyecto WineClass, y generar tr\u00e1fico a su propio e-commerce<\/a>.<\/strong><\/span><\/p>\n \u00a0<\/span><\/p>\n<\/div>\n<\/div>\n El \u00e9xito en esta campa\u00f1a fue dado en parte por la excelente selecci\u00f3n de los nano & micro influencers. Eran consumidores habituales de vino y con un estilo de vida social activa en bares y restaurantes. Su misi\u00f3n era realizar catas en su hogar siguiendo las clases online de WineClass junto a un Educador en Vinos de El Coto y publicar sus experiencias en redes sociales junto a #WineClassElCoto. \u00a1Y lo han hecho de maravilla! Publicaron un total de 648 contenidos, el doble del objetivo inicial.<\/strong> Y al final de la campa\u00f1a, el 100% de los influencers asegur\u00f3 que recomendar\u00eda El Coto de la Rioja <\/strong> a sus amigos y familia.<\/span><\/p>\n \u00a0<\/span><\/p>\n<\/div>\n<\/div>\n Para maximizar la campa\u00f1a sumamos un macro influencer<\/a><\/strong>,<\/a> creador de contenido profesional, que nos permiti\u00f3 potenciar a\u00fan m\u00e1s el alcance mediante un IGTV, un post y dos stories. @GipsyChef<\/strong> tiene 226.000 seguidores y es un chef que colabora en reconocidos medios de Espa\u00f1a: La Vanguardia, Cocinar RTVE, Espa\u00f1a Directo y Zapeando. En promedio obtuvo un engagement rate de 7.8%<\/strong> con su Instagram IGTV en l<\/span>a campa\u00f1a. Adem\u00e1s, con el paid media boost logramos un alcance de +322K, con +518K de impresiones, 8.531 clics al e-commerce y un CPC Ix32 vs. Benchmark<\/strong>.<\/p>\n Al final de la campa\u00f1a, los nano & micro influencers junto con el perfil macro lograron impulsar la notoriedad de El Coto y redirigir a sus seguidores a la tienda online.<\/p>\n <\/p>\n<\/div>\n<\/div>\n \u00a1Desl\u00edzate hacia abajo para ver los excelentes resultados que hemos alcanzado!<\/b><\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/youtu.be\/vD_ckNNALxo\u00bb _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#252422″ custom_margin=\u00bb-126px|||||\u00bb 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WineClass<\/p>\n","protected":false},"author":19,"featured_media":13978,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[225],"project_tag":[820,848,847,846,845,380,787,378,784,812,786,407,588],"class_list":["post-13980","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-alimentos-bebidas","project_tag-best-influencer-campaigns","project_tag-campanas-de-marketing-alcohol","project_tag-campanas-de-marketing-bebidas","project_tag-campanas-de-marketing-vinos","project_tag-campanas-vino","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-macro-influencer-es","project_tag-mejores-campanas-de-influencer","project_tag-micro-influencer-es","project_tag-nano-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/13980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=13980"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/13980\/revisions"}],"predecessor-version":[{"id":24589,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/13980\/revisions\/24589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/13978"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=13980"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=13980"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=13980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}El 100% de los consumidores recomienda el producto <\/strong><\/span><\/h2>\n<\/div>\n<\/div>\n
Impulsar el tr\u00e1fico y el alcance con un Influencer profesional<\/strong><\/span><\/h2>\n<\/div>\n<\/div>\n
COMP\u00c1RTELO EN<\/h1>\n