{"id":14253,"date":"2022-05-05T14:06:44","date_gmt":"2022-05-05T14:06:44","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencers-para-super-cute\/"},"modified":"2023-06-22T07:51:50","modified_gmt":"2023-06-22T07:51:50","slug":"nano-micro-influencers-para-super-cute","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-micro-influencers-para-super-cute\/","title":{"rendered":"2 tipos de Influencers para Super Cute"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO & MICRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
<\/tt-underline>Super Cute<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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En el 2021 tomamos el desaf\u00edo de ayudar a Color Baby <\/a>Toys<\/a> a aumentar la notoriedad de sus mu\u00f1ecas Super Cute<\/strong> entre el target objetivo. Para ello, seleccionamos a 300 nano & micro influencers espa\u00f1oles que ten\u00edan la misi\u00f3n de generar contenidos de calidad y cre\u00edbles en redes sociales.<\/span><\/p>\n

<\/span><\/p>\n

300 nano & micro influencers especialmente seleccionados<\/strong><\/h2>\n

<\/span><\/p>\n

Nuestro primer trabajo fue seleccionar al equipo Super Cute: padres de ni\u00f1os de entre 3 y 8 a\u00f1os que eran activos en redes sociales. La mayor\u00eda de ellos compraba juguetes sin una excusa y, hasta comenzar esta campa\u00f1a, aseguraban no conocer la marca.<\/p>\n

Durante todo el plan, educamos y guiamos a estas 300 familias a trav\u00e9s de cuatro desaf\u00edos diferentes<\/span><\/strong> con las mu\u00f1ecas, con el objetivo de que compartan estas experiencias en redes sociales. En total realizaron 865 publicaciones<\/strong> con los hashtags #SuperCute #ColorBabyToys #FamiliaSuperCute que provocaron +5M impresiones potenciales online<\/strong> (tres veces el brenchmark de campa\u00f1as de juguetes de 2020). Adem\u00e1s, impulsaron en un +4% el crecimiento de la comunidad de @colorbaby_toys<\/a> en Instagram.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

El compromiso de los influencers es clave para el \u00e9xito<\/strong><\/span><\/h2>\n

\u00a0<\/span><\/p>\n

El desarrollo de estos 4 desaf\u00edos por parte de TERRITORY Influence fueron la clave del \u00e9xito de esta campa\u00f1a. Los padres y ni\u00f1os los encontraban tan interesantes y divertidos que logramos un alto compromiso<\/strong> de su lado. Generaron contenidos muy creativos y tiernos<\/strong> que tu<\/span>vieron un gran impacto en el p\u00fablico objetivo: tuvimos posteos con un engagement rate de hasta 19,3% y comentarios super positivos.<\/p>\n

Al finalizar la campa\u00f1a, el 97% de los 300 nano & micro influencers<\/a> asegur\u00f3 que recomendar\u00eda Super Cute <\/strong> a su familia y amigos. Adem\u00e1s, el 90% dijo que comprar\u00e1 el producto luego de la acci\u00f3n.<\/p>\n

\n

\u201cA mi peque\u00f1a y a mi nos ha encantado conocer a las Super Cute. Sisi se ha convertido en su compa\u00f1era de aventuras inseparable y con ella hemos aprendido un mont\u00f3n de cosas para ayudar al planeta<\/strong>. Gracias Colorbaby!!\u201d @patrimerenguita<\/span><\/em><\/p>\n<\/blockquote>\n

<\/strong><\/span><\/em><\/p>\n

\n

\u201cEl contenido generado y su calidad han sido espectaculares, y la repercusi\u00f3n de la activaci\u00f3n se sincroniz\u00f3 a la perfecci\u00f3n con nuestro plan de marketing haciendo que el producto fuese un \u00e9xito de ventas absoluto<\/strong><\/span> para Navidad. Para nosotros, TERRITORY Influence es un equipo de confianza demostrada<\/strong>.\u201d <\/em>E<\/span><\/strong>nrique Molina \u2013<\/span> Marketing Manager Color Baby<\/span><\/p>\n<\/blockquote>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> COMP\u00c1RTELO<\/h1>\n

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Tomamos el desaf\u00edo de ayudar a Color Baby Toys a aumentar la notoriedad de sus mu\u00f1ecas Super Cute junto con 300 nano & micro influencers espa\u00f1oles.<\/p>\n","protected":false},"author":19,"featured_media":14264,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[238],"project_tag":[820,831,844,843,380,787,378,784,786,407,588],"class_list":["post-14253","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ocio","project_tag-best-influencer-campaigns","project_tag-campanas-de-marketing-juguetes","project_tag-campanas-de-marketing-ocio","project_tag-campanas-juguetes","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-mejores-campanas-de-influencer","project_tag-micro-influencer-es","project_tag-nano-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=14253"}],"version-history":[{"count":9,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14253\/revisions"}],"predecessor-version":[{"id":24585,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14253\/revisions\/24585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/14264"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=14253"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=14253"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=14253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}