{"id":14329,"date":"2022-05-10T14:35:52","date_gmt":"2022-05-10T14:35:52","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencers-para-spontex-microfibre\/"},"modified":"2023-06-22T07:50:25","modified_gmt":"2023-06-22T07:50:25","slug":"nano-micro-influencers-para-spontex-microfibre","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-micro-influencers-para-spontex-microfibre\/","title":{"rendered":"1er ola de Influencers para Spontex"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO & MICRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>SPONTEX MICROFIBRA<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-40px||||false|false\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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En 2021 activamos a 500 embajadores que eran decisores de compra en sus casas y eran responsables de la limpieza del hogar. Ten\u00edan m\u00e1s de 25 a\u00f1os, el 96% utilizaba microfibra y el 75% limpiaba una o dos veces al d\u00eda. Su misi\u00f3n era publicar contenidos en las redes sociales para dar a conocer la efectividad de los productos Spontex<\/a><\/strong>.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

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El poder de las valoraciones & rese\u00f1as<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Durante la campa\u00f1a, invitamos a los 500 nano & micro influencers<\/a><\/strong> a utilizar los productos y compartir sus experiencias en las redes sociales con el hashtag #BenvenutoPulitoConSpontex.<\/strong> Les dimos consejos sobre c\u00f3mo crear contenidos creativos e interesantes para sus seguidores. Al final de la campa\u00f1a, hab\u00edan publicado 1.919 contenidos<\/strong> en sus perfiles: \u00a1esto representa el triple del objetivo inicial<\/strong>! Tambi\u00e9n les pedimos que siguieran la cuenta oficial de IG de Spontex, lo que aument\u00f3 en +2.000 su n\u00famero de seguidores.<\/span><\/p>\n

Por otro lado, les pedimos que compartieran sus opiniones de manera offline a trav\u00e9s de recomendaciones personales. Para ayudarles en esta tarea, les dimos c\u00f3digos de descuento especiales para que los pudieran dar a sus familiares, amigos y seguidores. Consiguieron llegar a 72.416 contactos \u00fanicos offline<\/strong>.<\/p>\n

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 <\/p>\n<\/div>\n<\/div>\n

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Importantes insights de los consumidores<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Logramos recoger valiosas opiniones de estos 500 consumidores. Despu\u00e9s de utilizar los productos, el 99,7% recomendar\u00eda Spontex<\/strong> a sus amigos y familia. Esto supone un aumento del +5% en comparaci\u00f3n con el brenchmark de las campa\u00f1as de cuidado del hogar. Adem\u00e1s, el 97,3% asegura que comprar\u00eda el producto despu\u00e9s de la campa\u00f1a y el 96,5% est\u00e1 de acuerdo en que los productos Spontex son m\u00e1s efectivos que los de la competencia.<\/strong><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

Desl\u00edzate hacia abajo para descubrir los resultados obtenidos.<\/b><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Activamos a 500 embajadores que eran decisores de compra y responsables de la limpieza del hogar para dar a conocer la efectividad de los productos Spontex.<\/p>\n","protected":false},"author":19,"featured_media":14324,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[219],"project_tag":[820,833,836,842,837,380,787,378,784,786,407,588],"class_list":["post-14329","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-el-hogar","project_tag-best-influencer-campaigns","project_tag-campanas-cuidado-del-hogar","project_tag-campanas-de-marketing-cuidado-del-hogar","project_tag-campanas-de-marketing-microfibras","project_tag-campanas-de-marketing-productos-de-limpieza","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-mejores-campanas-de-influencer","project_tag-micro-influencer-es","project_tag-nano-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=14329"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14329\/revisions"}],"predecessor-version":[{"id":24581,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14329\/revisions\/24581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/14324"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=14329"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=14329"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=14329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}