{"id":14436,"date":"2022-05-13T10:50:25","date_gmt":"2022-05-13T10:50:25","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencers-para-nuvenia-dailies\/"},"modified":"2023-06-22T07:49:16","modified_gmt":"2023-06-22T07:49:16","slug":"nano-influencers-para-nuvenia-dailies","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-influencers-para-nuvenia-dailies\/","title":{"rendered":"Nano influencers para Nuvenia Dailies"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>NUVENIA DAILIES<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-40px||||false|false\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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A principios de 2022, Nuvenia<\/a> ten\u00eda el reto de aumentar el awareness de su marca<\/strong> dentro de su target en Italia y generar conversaciones valiosas entre las consumidoras tanto online como offline. Para ello, les propusimos realizar una campa\u00f1a a gran escala con 2.000 embajadoras<\/strong>. Los principales objetivos eran generar pruebas de producto de calidad entre amigos y familiares, y crear contenido en las redes sociales para difundir los beneficios de Nuvenia Dailies Fresh & Protect<\/strong>.<\/span><\/p>\n

\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n

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Embajadores de la marca convertidos en expertos de la marca<\/strong><\/span><\/h2>\n<\/div>\n<\/div>\n
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Tras una gran b\u00fasqueda en nuestra comunidad de TRND.it<\/a>, seleccionamos a 2.000 nano influencers dentro del target. Todas eran mujeres con una media de 36 a\u00f1os y eran activas en las redes sociales. El 100% utilizaba regularmente protegeslips<\/strong>, se sent\u00eda c\u00f3moda compartiendo experiencias personales sobre temas femeninos y estaba acostumbrada a organizar eventos con amigas. Las guiamos e inspiramos a lo largo de toda la campa\u00f1a con ejemplos para crear contenidos de calidad en las redes sociales y difundirlos. Los resultados fueron 3.907 contenidos<\/strong> publicados con el hashtag #IgieneIntimaNuvenia, generando m\u00e1s de 110.230 interacciones en Instagram.<\/span><\/p>\n

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\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n

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Las pruebas de producto & recomendaciones de la vida real son importantes<\/strong><\/h2>\n<\/div>\n<\/div>\n
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La opini\u00f3n de estas 2.000 nano influencers se difundi\u00f3 tambi\u00e9n fuera de Internet. Compartieron muestras y c\u00f3digos de descuento con sus amigos y familiares, llegando a 515.841 contactos \u00fanicos mediante recomendaciones personales<\/a><\/strong>. Se realizaron 24.447 experiencias de producto entre mujeres, entre las cuales el 85% no eran usuarias antes del proyecto. Tras la prueba del producto, el 92% declar\u00f3 que estaba considerando comprarlo en los pr\u00f3ximos 3 meses y el 86% pens\u00f3 que Nuvelia Dailies era mejor que el producto de la competencia.<\/p>\n

Por \u00faltimo, recogimos valiosas opiniones de nuestras 2.000 embajadoras sobre el producto: El 98,4% recomendar\u00eda Nuvenia Dailies a sus amigos y familia, el 95,3% comprar\u00eda el producto despu\u00e9s del proyecto<\/strong> y la valoraci\u00f3n general del producto fue de 9,4\/10.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

Desl\u00edzate hacia abajo para descubrir nuestros principales KPI.<\/b><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Junto a 2.000 embajadoras trabajamos en aumentar el awareness de Nuvenia y generar conversaciones valiosas entre las consumidoras tanto online como offline. <\/p>\n","protected":false},"author":19,"featured_media":14431,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[240],"project_tag":[820,841,838,839,840,380,787,378,784,786,588],"class_list":["post-14436","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-cuidado-personal","project_tag-best-influencer-campaigns","project_tag-campana-de-marketing-liners","project_tag-campanas-cuidado-intimo","project_tag-campanas-de-marketing-cuidado-intimo","project_tag-campanas-de-marketing-cuidado-personal","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-mejores-campanas-de-influencer","project_tag-nano-influencers-es"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t