{"id":14635,"date":"2022-05-17T08:03:58","date_gmt":"2022-05-17T08:03:58","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-macro-influencers-para-careprotect\/"},"modified":"2023-06-22T07:48:49","modified_gmt":"2023-06-22T07:48:49","slug":"nano-macro-influencers-para-careprotect","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-macro-influencers-para-careprotect\/","title":{"rendered":"Influencers para Care+Protect"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO & MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>CARE+PROTECT<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-40px||||false|false\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

\n
\n

Care+protect<\/a> estaba interesado en aumentar el awareness de la marca<\/strong> dentro de su target y generar conversaciones de valor entre los consumidores para impulsar el tr\u00e1fico y las ventas durante los Amazon Prime Days de 2021. Activamos 750 embajadores y 6 macro influencers <\/strong>para impactar al mayor n\u00famero de nuevos consumidores potenciales y generar recomendaciones de valor tanto online como offline.<\/span><\/p>\n

\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n

\n
\n

E<\/strong>mbajadores realmente comprometidos<\/strong><\/span><\/h2>\n<\/div>\n<\/div>\n
\n
\n

Con nuestra plataforma TRND<\/a> seleccionamos a 750 nano influencers. Eran personas que se encargaban de tomar decisiones relacionadas con el hogar, ten\u00edan una cuenta en Amazon y estaban acostumbrados a comprar productos para el hogar por Internet. El 96,5% no hab\u00eda utilizado nunca Care+protect<\/strong>, ya sea porque no lo conoc\u00eda (81%) o porque conoc\u00eda la marca, pero nunca la hab\u00eda probado (15,5%).<\/span><\/p>\n

Durante la campa\u00f1a, les dimos call to actions espec\u00edficos con el objetivo de que compartieran sus experiencias con todos los productos Care+Protect que les hab\u00edamos enviado a sus hogares: productos de lavander\u00eda, lavavajillas, desincrustantes y desengrasantes. Subieron<\/span> 1.613 contenidos <\/strong>a las redes sociales con el hashtag #ElettrodomesticiFelici, alcanzando <\/span>34.918 interacciones<\/strong> en Instagram. Tambi\u00e9n aumentaron en +4.000 seguidores la cuenta de Instagram de la marca.<\/span><\/span><\/p>\n

Asimismo, para crear un impacto offline, repartieron <\/span>7.635 muestras<\/a><\/strong> entre amigos y familiares, el 95% de los cuales no hab\u00eda probado nunca los productos Care+Protect. Nuestros embajadores consiguieron llegar a <\/span>244.000 contactos \u00fanicos con recomendaciones offline<\/strong>. Tras su propia experiencia, el 83% afirm\u00f3 que estos productos eran mejores que los de la competencia.<\/span><\/span><\/p>\n

\n
\n

\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n

\n
\n

C\u00f3mo potenciar las conversiones durante los Prime Days<\/strong><\/span><\/h2>\n<\/div>\n<\/div>\n
\n
\n

Simult\u00e1neamente, seleccionamos a 6 macro influencers<\/strong> amantes de la comida e interesados en el cuidado del hogar con un total de 821.500 seguidores. Les pedimos que educaran a sus seguidores sobre los productos a trav\u00e9s de 3 historias para impulsar las conversiones en los Prime Days<\/strong>. Los resultados fueron sorprendentes: 276.053 impresiones con una tasa de engagement promedio del 3,5% y un total de 5.605 clics org\u00e1nicos en el enlace de swipe-up.<\/span><\/p>\n

Para maximizar el impacto, seleccionamos dos de los contenidos m\u00e1s destacados y los promoci<\/span>onamos a trav\u00e9s de <\/span>paid media boost <\/strong>para llegar a m\u00e1s consumidores potenciales dentro del target de la marca. <\/span>Logramos aumentar los clics en el swipe-up hasta 15.962 y las impresiones hasta 1.512.352.<\/strong><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

Desl\u00edzate hacia abajo para descubrir nuestros principales KPIs.<\/b><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/youtu.be\/gZ471BhMGX8″ _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#252422″ custom_margin=\u00bb-126px|||||\u00bb custom_padding=\u00bb110px||50px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_5,1_5,1_5,1_5,1_5″ admin_label=\u00bbFun Fact\u00bb _builder_version=\u00bb4.16.0″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb60px||40px|||\u00bb animation_style=\u00bbzoom\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_zoom=\u00bb10%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbContenidos en redes sociales\u00bb number=\u00bb1.613″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbAlcance potencial\u00bb number=\u00bb+2.1M\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb custom_margin=\u00bb|-10px||-10px|false|false\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbRecomendaciones offline\u00bb number=\u00bb244K\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbclick en link\u00bb number=\u00bb15.962″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb custom_margin=\u00bb||||false|false\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbImpresi\u00f3n del producto\u00bb number=\u00bb9.3\/10″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

COMP\u00c1RTELO EN<\/h1>\n

[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.linkedin.com\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbLinkedin\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#FF4E00″ button_border_width=\u00bb8px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb$||divi||400″ button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Activamos 750 embajadores y 6 macro influencers para aumentar el awareness de Care+protect e impulsar el tr\u00e1fico y las ventas durante los Amazon Prime Days. <\/p>\n","protected":false},"author":19,"featured_media":14563,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[219],"project_tag":[820,833,836,837,380,787,378,784,812,786,588],"class_list":["post-14635","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-el-hogar","project_tag-best-influencer-campaigns","project_tag-campanas-cuidado-del-hogar","project_tag-campanas-de-marketing-cuidado-del-hogar","project_tag-campanas-de-marketing-productos-de-limpieza","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-macro-influencer-es","project_tag-mejores-campanas-de-influencer","project_tag-nano-influencers-es"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t