{"id":14635,"date":"2022-05-17T08:03:58","date_gmt":"2022-05-17T08:03:58","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-macro-influencers-para-careprotect\/"},"modified":"2023-06-22T07:48:49","modified_gmt":"2023-06-22T07:48:49","slug":"nano-macro-influencers-para-careprotect","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-macro-influencers-para-careprotect\/","title":{"rendered":"Influencers para Care+Protect"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO & MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>CARE+PROTECT<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-40px||||false|false\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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Care+protect<\/a> estaba interesado en aumentar el awareness de la marca<\/strong> dentro de su target y generar conversaciones de valor entre los consumidores para impulsar el tr\u00e1fico y las ventas durante los Amazon Prime Days de 2021. Activamos 750 embajadores y 6 macro influencers <\/strong>para impactar al mayor n\u00famero de nuevos consumidores potenciales y generar recomendaciones de valor tanto online como offline.<\/span><\/p>\n

\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n

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E<\/strong>mbajadores realmente comprometidos<\/strong><\/span><\/h2>\n<\/div>\n<\/div>\n
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Con nuestra plataforma TRND<\/a> seleccionamos a 750 nano influencers. Eran personas que se encargaban de tomar decisiones relacionadas con el hogar, ten\u00edan una cuenta en Amazon y estaban acostumbrados a comprar productos para el hogar por Internet. El 96,5% no hab\u00eda utilizado nunca Care+protect<\/strong>, ya sea porque no lo conoc\u00eda (81%) o porque conoc\u00eda la marca, pero nunca la hab\u00eda probado (15,5%).<\/span><\/p>\n

Durante la campa\u00f1a, les dimos call to actions espec\u00edficos con el objetivo de que compartieran sus experiencias con todos los productos Care+Protect que les hab\u00edamos enviado a sus hogares: productos de lavander\u00eda, lavavajillas, desincrustantes y desengrasantes. Subieron<\/span> 1.613 contenidos <\/strong>a las redes sociales con el hashtag #ElettrodomesticiFelici, alcanzando <\/span>34.918 interacciones<\/strong> en Instagram. Tambi\u00e9n aumentaron en +4.000 seguidores la cuenta de Instagram de la marca.<\/span><\/span><\/p>\n

Asimismo, para crear un impacto offline, repartieron <\/span>7.635 muestras<\/a><\/strong> entre amigos y familiares, el 95% de los cuales no hab\u00eda probado nunca los productos Care+Protect. Nuestros embajadores consiguieron llegar a <\/span>244.000 contactos \u00fanicos con recomendaciones offline<\/strong>. Tras su propia experiencia, el 83% afirm\u00f3 que estos productos eran mejores que los de la competencia.<\/span><\/span><\/p>\n

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\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n

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C\u00f3mo potenciar las conversiones durante los Prime Days<\/strong><\/span><\/h2>\n<\/div>\n<\/div>\n
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Simult\u00e1neamente, seleccionamos a 6 macro influencers<\/strong> amantes de la comida e interesados en el cuidado del hogar con un total de 821.500 seguidores. Les pedimos que educaran a sus seguidores sobre los productos a trav\u00e9s de 3 historias para impulsar las conversiones en los Prime Days<\/strong>. Los resultados fueron sorprendentes: 276.053 impresiones con una tasa de engagement promedio del 3,5% y un total de 5.605 clics org\u00e1nicos en el enlace de swipe-up.<\/span><\/p>\n

Para maximizar el impacto, seleccionamos dos de los contenidos m\u00e1s destacados y los promoci<\/span>onamos a trav\u00e9s de <\/span>paid media boost <\/strong>para llegar a m\u00e1s consumidores potenciales dentro del target de la marca. <\/span>Logramos aumentar los clics en el swipe-up hasta 15.962 y las impresiones hasta 1.512.352.<\/strong><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

Desl\u00edzate hacia abajo para descubrir nuestros principales KPIs.<\/b><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Activamos 750 embajadores y 6 macro influencers para aumentar el awareness de Care+protect e impulsar el tr\u00e1fico y las ventas durante los Amazon Prime Days. <\/p>\n","protected":false},"author":19,"featured_media":14563,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[219],"project_tag":[820,833,836,837,380,787,378,784,812,786,588],"class_list":["post-14635","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-el-hogar","project_tag-best-influencer-campaigns","project_tag-campanas-cuidado-del-hogar","project_tag-campanas-de-marketing-cuidado-del-hogar","project_tag-campanas-de-marketing-productos-de-limpieza","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-macro-influencer-es","project_tag-mejores-campanas-de-influencer","project_tag-nano-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=14635"}],"version-history":[{"count":8,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14635\/revisions"}],"predecessor-version":[{"id":24575,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14635\/revisions\/24575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/14563"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=14635"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=14635"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=14635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}