{"id":14770,"date":"2022-05-20T11:55:54","date_gmt":"2022-05-20T11:55:54","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencers-para-spontex-cuidado-de-las-manos\/"},"modified":"2023-06-22T07:51:04","modified_gmt":"2023-06-22T07:51:04","slug":"nano-micro-influencers-para-spontex-cuidado-de-las-manos","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-micro-influencers-para-spontex-cuidado-de-las-manos\/","title":{"rendered":"2da ola de Influencers para Spontex"},"content":{"rendered":"

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NANO & MICRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
<\/tt-underline>PROTECCI\u00d3N DE LAS MANOS SPONTEX<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-40px||||false|false\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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A principios de 2022, Spontex<\/a> volvi\u00f3 a confiar en nosotros para ayudarles a difundir la eficacia de sus productos de la categor\u00eda de protecci\u00f3n de las manos en Italia. El objetivo era aumentar la notoriedad<\/strong> de sus productos mediante contenido aut\u00e9ntico y de calidad en las redes sociales para generar una gran repercusi\u00f3n online.<\/p>\n

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Estrategia de influencer marketing para alcanzar los objetivos de la marca<\/h2>\n

Seleccionamos a 500 embajadores<\/strong> dentro del target de la marca en nuestra plataforma TRND.it<\/a>: eran responsables de las compras, padres y muy preocupados por la higiene tanto dentro como fuera de sus casas. Adem\u00e1s, el 100% utilizaba desinfectante de manos a diario.<\/span><\/p>\n

Cada embajador recibi\u00f3 un c\u00f3digo \u00fanico para comprar un kit en el e-commerce de Spontex: recibieron Guantes Pocket y Mousse desinfectante para manos. Adem\u00e1s, les enviamos un c\u00f3digo de descuento para compartir con amigos y seguidores con el objetivo de ayudarles a difundir los beneficios de los productos, no s\u00f3lo online, sino tambi\u00e9n offline. Al final de la campa\u00f1a, los influencers hab\u00edan publicado 2.397 contenidos<\/strong> con el hashtag #InBuoneManiConSpontex, lo que permiti\u00f3 m\u00e1s de 50K interacciones en las redes sociales. Tambi\u00e9n alcanzaron a +69K contactos \u00fanicos offline<\/strong> mediante recomendaciones personales.<\/span><\/p>\n

<\/span><\/p>\n

Insights<\/a> de consumidores para la marca<\/h2>\n

Luego de sus experiencias, el 95,2% asegur\u00f3 que recomendar\u00eda Spontex a sus compa\u00f1eros <\/strong>y el 86,5% d<\/span>ijo que comprar\u00eda los productos despu\u00e9s de la campa\u00f1a. Adem\u00e1s, el 87,4% estuvo de acuerdo en que los productos Spontex son m\u00e1s eficaces que los de la competencia<\/strong> y calific\u00f3 los productos Spontex con un 8,7\/10.<\/p>\n<\/div>\n<\/div>\n

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 <\/p>\n<\/div>\n<\/div>\n

Desl\u00edzate hacia abajo para descubrir nuestros resultados.<\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Junto a 500 embajadores ayudamos a Spontex a difundir la eficacia de sus productos de protecci\u00f3n de las manos mediante contenido aut\u00e9ntico y de calidad online.<\/p>\n","protected":false},"author":19,"featured_media":14768,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[240],"project_tag":[820,833,834,835,380,787,378,784,812,786,588],"class_list":["post-14770","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-cuidado-personal","project_tag-best-influencer-campaigns","project_tag-campanas-cuidado-del-hogar","project_tag-campanas-de-guantes","project_tag-campanas-productos-de-limpieza","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-macro-influencer-es","project_tag-mejores-campanas-de-influencer","project_tag-nano-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=14770"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14770\/revisions"}],"predecessor-version":[{"id":24583,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14770\/revisions\/24583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/14768"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=14770"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=14770"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=14770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}