{"id":14800,"date":"2022-05-25T13:01:13","date_gmt":"2022-05-25T13:01:13","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencers-para-caudalie-vinoperfect\/"},"modified":"2023-06-22T07:47:13","modified_gmt":"2023-06-22T07:47:13","slug":"nano-micro-influencers-para-caudalie-vinoperfect","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-micro-influencers-para-caudalie-vinoperfect\/","title":{"rendered":"Influencers para Caudalie Vinoperfect"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]NANO & MICRO INFLUENCERS[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
<\/tt-underline>Caudalie Vinoperfect<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb custom_margin=\u00bb-50px||||false|false\u00bb sticky_enabled=\u00bb0″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

\n
\n
\n
\n

Apoyamos el relanzamiento de la gama de productos de cuidado de la piel Vinoperfect<\/a> lanzando un plan europeo de campa\u00f1as de influencers en Francia, Italia, Espa\u00f1a, B\u00e9lgica y Alemania en la primavera de 2018. En total, 8.900 influencers fueron reclutados en nuestras comunidades de miembros no pagos en TRND<\/a>. Con edades entre los 20 y los 50 a\u00f1os, las mujeres seleccionadas no eran consumidoras de Caudalie y ten\u00edan problemas de manchas y de luminosidad en el cutis.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

\n
\n

Una campa\u00f1a en m\u00faltiples pa\u00edses con un 91% de recomendaci\u00f3n de la marca en todos los touchpoints<\/strong><\/h2>\n<\/div>\n<\/div>\n
\n
\n

Al cabo de dos meses, la s\u00f3lida educaci\u00f3n sobre el producto, el di\u00e1logo 1:1 y las experiencias de rutina de belleza dieron lugar a 2,4 millones de conversaciones con amigos y familia en toda Europa. En el mundo online, se publicaron 21.000 contenidos en redes sociales y blogs, llegando a m\u00e1s de 4,3 millones de contactos. Tambi\u00e9n se publicaron valoraciones y rese\u00f1as<\/a> de productos en sitios web especializados en belleza o e-shops para mejorar la reputaci\u00f3n electr\u00f3nica de la marca y la conversi\u00f3n de las ventas. M\u00e1s all\u00e1 de los testimonios aut\u00e9nticos, la campa\u00f1a tuvo un impacto en las ventas a trav\u00e9s de c\u00f3digos promocionales exclusivos que fueron compartidos por los Nano y Micro Influencers para animar a sus amigos y familiares a comprar las soluciones Vinoperfect.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ make_equal=\u00bbon\u00bb use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ specialty=\u00bbon\u00bb padding_top_1=\u00bb0px\u00bb admin_label=\u00bbWork Section\u00bb module_class=\u00bb et_pb_specialty_fullwidth\u00bb _builder_version=\u00bb4.16″ inner_width=\u00bb100%\u00bb inner_width_tablet=\u00bb100%\u00bb inner_width_phone=\u00bb\u00bb inner_width_last_edited=\u00bbon|desktop\u00bb inner_max_width=\u00bb100%\u00bb inner_max_width_tablet=\u00bb100%\u00bb inner_max_width_phone=\u00bb\u00bb inner_max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px|5%|0px|5%\u00bb make_fullwidth=\u00bbon\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb padding_top__hover=\u00bb0px\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/03\/Case-Study-1-5.jpg\u00bb alt=\u00bbCaudalie\u00bb title_text=\u00bbCaudalie\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ animation_style=\u00bbflip\u00bb animation_direction=\u00bbright\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb box_shadow_style=\u00bbpreset7″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb10px\u00bb box_shadow_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ specialty_columns=\u00bb2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_row_inner _builder_version=\u00bb4.16″ custom_padding=\u00bb0px||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column_inner saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/03\/Featured-Image-4.jpg\u00bb alt=\u00bbCaudalie x Territory Influence\u00bb title_text=\u00bbCaudalie x Territory Influence\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ animation_style=\u00bbflip\u00bb animation_direction=\u00bbbottom\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb box_shadow_style=\u00bbpreset7″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb10px\u00bb box_shadow_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb0px||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column_inner type=\u00bb1_2″ saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/03\/Case-Study-3-8.jpg\u00bb alt=\u00bbCaudalie\u00bb title_text=\u00bbCaudalie\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ custom_padding=\u00bb||0px|||\u00bb animation_style=\u00bbflip\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb box_shadow_style=\u00bbpreset7″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb10px\u00bb box_shadow_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=\u00bb1_2″ saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/03\/Case-Study-3-9.jpg\u00bb alt=\u00bbCaudalie\u00bb title_text=\u00bbCaudalie\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ animation_style=\u00bbflip\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb box_shadow_style=\u00bbpreset7″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb10px\u00bb box_shadow_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#252422″ custom_margin=\u00bb-126px|||||\u00bb custom_padding=\u00bb110px||50px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ admin_label=\u00bbFun Fact\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb60px||40px|||\u00bb animation_style=\u00bbzoom\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_zoom=\u00bb10%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbNano & Micro Influencers\u00bb number=\u00bb8 900″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbAlcance Offline\u00bb number=\u00bb2.4M\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbAlcance Online\u00bb number=\u00bb4.3M\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbContenidos de Influencers\u00bb number=\u00bb21 000″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

<\/tt-underline> COMP\u00c1RTELO EN<\/h1>\n

[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.linkedin.com\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbLinkedin\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_bg_color=\u00bb#FF4E00″ button_border_width=\u00bb8px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb$||divi||400″ button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Junto a 8.900 influencers apoyamos el relanzamiento Vinoperfect con un plan influencer marketing en Francia, Italia, Espa\u00f1a, B\u00e9lgica y Alemania.<\/p>\n","protected":false},"author":19,"featured_media":5661,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[249],"project_tag":[820,798,832,380,787,378,784,786,407,588],"class_list":["post-14800","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-es","project_tag-best-influencer-campaigns","project_tag-campanas-belleza","project_tag-campanas-de-marketing-cremas","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-mejores-campanas-de-influencer","project_tag-micro-influencer-es","project_tag-nano-influencers-es"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t