{"id":14803,"date":"2022-05-25T13:59:54","date_gmt":"2022-05-25T13:59:54","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/4-tipos-de-influencer-para-ravensburger\/"},"modified":"2023-06-22T07:46:17","modified_gmt":"2023-06-22T07:46:17","slug":"4-tipos-de-influencer-para-ravensburger","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/4-tipos-de-influencer-para-ravensburger\/","title":{"rendered":"4 tipos influencer para Ravensburger"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO, MICRO, MACRO & STAR INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
<\/tt-underline>ravensburger 3D Puzzles<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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Tras el \u00e9xito de los rompecabezas 2D de Ravensburger<\/a>, los rompecabezas 3D ten\u00edan que ser los siguientes en ofrecer a\u00fan m\u00e1s diversi\u00f3n a todos los aficionados a los rompecabezas. Con dos campa\u00f1as que incluyeron a los 4 tipos de influencer, logramos aumentar el awareness dentro del target y obtener UGC, alcance online y recomendaciones para impulsar el lanzamiento de los rompecabezas 3D Lamborghini, Porsche y VW Bulli de Ravensburger.<\/p>\n

 <\/p>\n

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La combinaci\u00f3n perfecta de Influencers lleg\u00f3 a las familias, GenZ y millennials<\/strong><\/p>\n

En la primera campa\u00f1a<\/a> a fin de 2020, 36 Micro Influencers<\/strong> y sus hijos recibieron los rompecabezas en sus casas. Crearon contenido emocional principalmente en sus cuentas de Instagram y Facebook, escenificando la innovaci\u00f3n como un objeto decorativo, y realizaron aut\u00e9nticas referencias para sus redes. Para un mayor alcance, tambi\u00e9n se activaron 3 Macro Influencers <\/strong>quienes experimentaron con el rompecabezas y lo presentaron a su comunidad a trav\u00e9s de publicaciones de Instagram (incluyendo un v\u00eddeo de Reels), Instagram Stories y un video de TikTok<\/a> con un divertido storytelling. Tuvimos un enfoque de social commerce<\/em> con enlaces de swipe-up para dirigir el tr\u00e1fico a la tienda online de Ravensburger donde el rompecabezas 3D estaba disponible.<\/p>\n

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En la segunda campa\u00f1a en Mar\/Abr 2021, para aprovechar el \u00e9xito de la anterior y llevar los resultados al siguiente nivel a trav\u00e9s de la combinaci\u00f3n perfecta de influencers, activamos a los Nano & Star Influencers<\/strong>. De este modo, impulsamos el aumento de las ventas mediante la generaci\u00f3n de recomendaciones y obtuvimos insights aut\u00e9nticos sobre el producto directamente de los consumidores. Por lo tanto, 150 Nano Influencers<\/strong> tuvieron la oportunidad de probar uno de los tres rompecabezas en 3D y construirlo junto con sus hijos y\/o parejas. Crearon UGC emocional en sus redes sociales y compartieron sus experiencias positivas online. Asimismo, se les orient\u00f3 a trav\u00e9s del micrositio y los newsletters para obtener m\u00e1s informaci\u00f3n e intercambiar experiencias. Adem\u00e1s, Finn y Leon Pelz, nuestros Star Influencers, se convirtieron en Embajadores de la marca Ravensburger<\/strong>. A partir del \u00e9xito de su alcance e interacci\u00f3n con los seguidores en la \u00faltima campa\u00f1a, el creador de TikTok Leon se ha vuelto a activar. Presentaron el rompecabezas 3D a su comunidad en un entorno aut\u00e9ntico a trav\u00e9s de un v\u00eddeo de TikTok y de las historias de Instagram. Los enlaces de swipe-up remiten a la tienda online de Ravensburger.<\/p>\n

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Las dos campa\u00f1as con los 4 tipos de Influencer pudieron alcanzar<\/span><\/strong> m\u00e1s de 1,1 millones de personas online<\/strong> a trav\u00e9s de contenidos divertidos e informativos con una gran tasa de engagement por encima de la media del 25,5% y 530 clics en los enlaces. \u00a1Desl\u00edzate hacia abajo para ver m\u00e1s resultados fant\u00e1sticos! <\/span><\/p>\n

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    <\/tt-underline> COMP\u00c1RTELO EN<\/h1>\n

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    Con 2 campa\u00f1as de influencers logramos aumentar el awareness y obtener UGC, alcance online y recomendaciones para impulsar el lanzamiento de estos rompecabezas.<\/p>\n","protected":false},"author":19,"featured_media":10291,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[238],"project_tag":[820,830,831,829,380,787,378,784,812,786,407,588,783],"class_list":["post-14803","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ocio","project_tag-best-influencer-campaigns","project_tag-campanas-de-marketing-juegos","project_tag-campanas-de-marketing-juguetes","project_tag-campanas-juegos","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-macro-influencer-es","project_tag-mejores-campanas-de-influencer","project_tag-micro-influencer-es","project_tag-nano-influencers-es","project_tag-star-influencer"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t