{"id":14825,"date":"2022-05-26T08:00:27","date_gmt":"2022-05-26T08:00:27","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencers-para-un-plan-anual-beiersdorf\/"},"modified":"2023-06-22T07:43:00","modified_gmt":"2023-06-22T07:43:00","slug":"nano-micro-influencers-para-un-plan-anual-beiersdorf","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-micro-influencers-para-un-plan-anual-beiersdorf\/","title":{"rendered":"Plan anual de influencers Beiersdorf"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO & MICRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

<\/span>Caso de \u00e9xito
<\/tt-underline>Eucerin & nivea (Beiersdorf)<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16.0″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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En esta oportunidad trabajamos en un plan anual teniendo en cuenta la estacionalidad de diferentes productos de Beiersdorf<\/span><\/a> y sus <\/span><\/span>grupos objetivos<\/span><\/span>. Finalmente, en Hungr\u00eda, equipos de <\/span><\/span><\/span>nano & micro influencers se activaron para alcanzar los diferentes <\/span><\/span><\/span>objetivos de Eucerin y NIVEA a lo largo del a\u00f1o.<\/span><\/span><\/p>\n

\u200b<\/span><\/p>\n<\/div>\n<\/div>\n

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11 campa\u00f1as estacionales de influencer marketing<\/span><\/span>\u200b<\/span><\/strong><\/strong><\/h2>\n<\/div>\n<\/div>\n
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A<\/span><\/span><\/span>ctivar<\/span><\/span> <\/span><\/span><\/span>diferentes<\/span><\/span> <\/span>grupos de nano y micro influencers<\/a><\/span><\/span> <\/span>en <\/span><\/span><\/span>diferentes<\/span><\/span> <\/span>momentos del <\/span><\/span><\/span>a\u00f1o<\/span><\/span> realmente impulsa el<\/span><\/span><\/span>\u00a0<\/span><\/span><\/span>awareness de una marca o producto. Adem\u00e1s, ayuda a<\/span><\/span>\u00a0<\/span><\/span><\/span>potenciar<\/span><\/span> <\/span><\/span><\/span>el storytelling<\/span><\/span> <\/span>estacional pero tambi\u00e9n <\/span><\/span>genera<\/span><\/span>\u00a0<\/span><\/span><\/span>experiencias<\/span><\/span> <\/span><\/span><\/span>de producto<\/span><\/span> <\/span><\/span><\/span>dentro del target espec\u00edfico, quienes crean<\/span><\/span>\u00a0<\/span><\/span><\/span>contenido<\/span><\/span> <\/span>cre\u00edble e impulsan las ventas.<\/span><\/span><\/p>\n

Integrando estrat\u00e9gicamente a los influencers en la estrategia de marketing de una marca a trav\u00e9s de un plan anual es una excelente manera de asegurar resultados fuertes y positivos. Para Beiersdorf en Hungr\u00eda realmente vali\u00f3 la pena activar a<\/span><\/span>\u00a0<\/span><\/span><\/span>m\u00e1s<\/span><\/span> <\/span><\/span><\/span>de<\/span><\/span> 4.000 <\/strong><\/span><\/span> influencers<\/span><\/span> <\/span><\/span>durante <\/span><\/span>12 <\/span><\/span>meses<\/span><\/span> <\/span><\/span>a trav\u00e9s de <\/span><\/span>11 <\/span><\/span>campa\u00f1as<\/span><\/span> <\/span><\/span>exclusivamente dedicadas<\/span><\/span><\/strong> <\/span><\/span>con<\/span><\/span> <\/span><\/span>m\u00e1s<\/span><\/span> <\/span><\/span>de<\/span><\/span> 10.000 <\/strong><\/span><\/span>piezas<\/span><\/span> <\/span><\/span> de contenidos<\/span><\/span> <\/span><\/span><\/strong> publicadas<\/span><\/span> online.<\/span><\/span> <\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/span><\/p>\n

A continuaci\u00f3n, puedes ver m\u00e1s resultados clave…<\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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<\/tt-underline> COMP\u00c1RTELO EN<\/h1>\n

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Trabajamos en un plan anual teniendo en cuenta la estacionalidad de diferentes productos de Beiersdorf junto a 11 equipos de nano & micro influencers.<\/p>\n","protected":false},"author":28,"featured_media":14391,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[249],"project_tag":[820,798,828,380,787,378,784,786,407,588],"class_list":["post-14825","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-es","project_tag-best-influencer-campaigns","project_tag-campanas-belleza","project_tag-campanas-de-marketing-belleza","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-mejores-campanas-de-influencer","project_tag-micro-influencer-es","project_tag-nano-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=14825"}],"version-history":[{"count":7,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14825\/revisions"}],"predecessor-version":[{"id":24563,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/14825\/revisions\/24563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/14391"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=14825"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=14825"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=14825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}