{"id":15728,"date":"2022-07-04T10:29:00","date_gmt":"2022-07-04T10:29:00","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencers-para-olly-lingerie\/"},"modified":"2023-06-22T07:41:39","modified_gmt":"2023-06-22T07:41:39","slug":"micro-influencers-para-olly-lingerie","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/micro-influencers-para-olly-lingerie\/","title":{"rendered":"Micro Influencers para lencer\u00eda Olly"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

ACTIVACI\u00d3N DE MICRO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
<\/tt-underline>olly lingerie<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

\n
\n

En febrero de 2022, ayudamos por primera vez en Francia a una marca de lencer\u00eda. Nuestros principales objetivos eran aumentar el awareness y la vibilidad de Olly Lingerie, y dirigir tr\u00e1fico a su tienda online.<\/span> Los influencers establecieron su posicionamiento local, premium y eco-responsable compartiendo su experiencia en la vida real.<\/span><\/p>\n

<\/span><\/p>\n

23,2% de engagement promedio para las publicaciones de Instagram.<\/span><\/h2>\n

Activamos a 16 micro influencers<\/a> no remunerados<\/strong> con entre 1.000 y 10.000 seguidores en Instagram. Algunos de ellos tambi\u00e9n gestionaban un blog y escrib\u00edan regularmente art\u00edculos. Los seleccionamos cuidadosamente seg\u00fan los criterios de la marca. El grupo de amantes de la moda estaba interesado en<\/span> la moda ecol\u00f3gica y la mayor\u00eda de ellos se sent\u00eda c\u00f3modo posando en ropa interior, lo cual es clave para la puesta en escena de ese tipo de productos.<\/span><\/p>\n

En funci\u00f3n de las disponibilidades de stock y de las tallas de la gama, recibieron un c\u00f3digo \u00fanico para pedir sus dos conjuntos de lencer\u00eda premium (Amour Pivoine y Dawa Myositis) en el e-shop de la marca<\/a>. Tras la fase de orientaci\u00f3n, los creadores de contenidos compartieron los conjuntos de lencer\u00eda online describiendo el engagement con la marca, utilizando los hashtags de la campa\u00f1a: #OllyLingerie #GreenLingerie, as\u00ed como un c\u00f3digo de descuento del 10%. El riguroso casting de influencers nos permiti\u00f3 sorprender gratamente a Olly Lingerie con m\u00e1s contenidos publicados por los creador que los solicitados.<\/span> Su creatividad y hermosas puestas en escena generaron comentarios positivos en Instagram, no s\u00f3lo de los creadores, que estaban realmente entusiasmados y comprometidos, sino tambi\u00e9n de su comunidad social. El 75% de ellos llevaba los conjuntos en sus posts. \u00a1Para algunas de las chicas, fue incluso la oportunidad de atreverse a llevar lencer\u00eda por primera vez en su feed!<\/span><\/p>\n

<\/span><\/p>\n

\n

\u00abEsta campa\u00f1a de influencers nos permiti\u00f3 crear contenidos cualitativos en los que los productos eran claramente visibles. La mayor\u00eda de las veces los productos se llevaban puestos, lo que es importante para nosotros en la lencer\u00eda\u00bb, Mathilde de Sacy, cofundadora de Olly Lingerie.<\/span><\/span><\/p>\n<\/blockquote>\n

<\/span><\/p>\n

Esta campa\u00f1a de influencers fue una gran oportunidad de marketing para esta joven marca francesa con m\u00e1s de 46 publicaciones<\/strong> durante la activaci\u00f3n, con una mezcla de Instagram Stories (incluyendo Link Stickers), Posts y art\u00edculos de Blog. Las sesiones de fotos en casa tuvieron tanto \u00e9xito que proporcionaron muchas fotos de sus nuevas ropas interiores, con un total de 110 fotos individuales<\/strong> producidas y compartidas. Despl\u00e1zate hacia abajo para ver m\u00e1s resultados sobre el alcance y el engagement.<\/span><\/p>\n

<\/span><\/p>\n

\n

\u00abEsto nos permiti\u00f3 darnos a conocer a la comunidad<\/strong> de influencers. Como una buena parte de ellos se orient\u00f3 hacia la moda responsable y ecol\u00f3gica, podemos suponer que su comunidad es sensible a estos temas y que, por tanto, pueden ser clientes potenciales<\/strong> para Olly\u00bb, <\/span>Mathilde de Sacy, cofundadora de Olly Lingerie <\/span><\/p>\n<\/blockquote>\n

\u00a1Durante la campa\u00f1a, ya se contabilizaron 22 pedidos gracias a los c\u00f3digos de descuento!<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ make_equal=\u00bbon\u00bb use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ specialty=\u00bbon\u00bb padding_top_1=\u00bb0px\u00bb admin_label=\u00bbWork Section\u00bb module_class=\u00bb et_pb_specialty_fullwidth\u00bb _builder_version=\u00bb4.16″ inner_width=\u00bb100%\u00bb inner_width_tablet=\u00bb100%\u00bb inner_width_phone=\u00bb\u00bb inner_width_last_edited=\u00bbon|desktop\u00bb inner_max_width=\u00bb100%\u00bb inner_max_width_tablet=\u00bb100%\u00bb inner_max_width_phone=\u00bb\u00bb inner_max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px|5%|0px|5%\u00bb make_fullwidth=\u00bbon\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb padding_top__hover=\u00bb0px\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/05\/Website_Case-Study-1-4.jpg\u00bb title_text=\u00bbWebsite_Case Study 1 (4)\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16.0″ animation_style=\u00bbflip\u00bb animation_direction=\u00bbright\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb box_shadow_style=\u00bbpreset7″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb10px\u00bb box_shadow_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ specialty_columns=\u00bb2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_row_inner _builder_version=\u00bb4.16″ custom_padding=\u00bb0px||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column_inner saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/05\/Sans-titre-2.jpg\u00bb alt=\u00bbWibes Shoes x Territory Influence\u00bb title_text=\u00bbSans titre (2)\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16.0″ animation_style=\u00bbflip\u00bb animation_direction=\u00bbbottom\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb box_shadow_style=\u00bbpreset7″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb10px\u00bb box_shadow_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ _builder_version=\u00bb4.16″ custom_padding=\u00bb0px||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column_inner type=\u00bb1_2″ saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/05\/Website_Case-Study-23-5.jpg\u00bb title_text=\u00bbWebsite_Case Study 2+3 (5)\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16.0″ animation_style=\u00bbflip\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb box_shadow_style=\u00bbpreset7″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb10px\u00bb box_shadow_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=\u00bb1_2″ saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/05\/Website_Case-Study-23-4.jpg\u00bb title_text=\u00bbWebsite_Case Study 2+3 (4)\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16.0″ animation_style=\u00bbflip\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb box_shadow_style=\u00bbpreset7″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb10px\u00bb box_shadow_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#252422″ custom_margin=\u00bb-126px|||||\u00bb custom_padding=\u00bb110px||50px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ admin_label=\u00bbFun Fact\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb60px||40px|||\u00bb animation_style=\u00bbzoom\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_zoom=\u00bb10%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbMicro Influencers\u00bb number=\u00bb16″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbAlcance Online (org\u00e1nico)\u00bb number=\u00bb49.7K\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbContenidos de Influencers\u00bb number=\u00bb110″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbTasa de Engagement promedio\u00bb number=\u00bb23.2%\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.16.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

COMP\u00c1RTELO EN<\/h1>\n

[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.linkedin.com\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbLinkedin\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#FF4E00″ button_border_width=\u00bb8px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb$||divi||400″ button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Ayudamos a esta marca de lencer\u00eda a aumentar su awareness y visibilidad en Francia, as\u00ed como a dirigir tr\u00e1fico a su tienda online, mediante pruebas de producto.<\/p>\n","protected":false},"author":19,"featured_media":14913,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[269],"project_tag":[820,824,825,823,380,787,378,784,786,653],"class_list":["post-15728","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-fashion-es","project_tag-best-influencer-campaigns","project_tag-campanas-de-marketing-lenceria","project_tag-campanas-de-marketing-ropa-interior","project_tag-campanas-lenceria","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-mejores-campanas-de-influencer","project_tag-micro-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/15728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=15728"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/15728\/revisions"}],"predecessor-version":[{"id":24559,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/15728\/revisions\/24559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/14913"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=15728"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=15728"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=15728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}