{"id":15798,"date":"2022-07-18T08:47:37","date_gmt":"2022-07-18T08:47:37","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=15798"},"modified":"2023-06-22T07:40:30","modified_gmt":"2023-06-22T07:40:30","slug":"nano-influencers-para-las-barritas-corny","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-influencers-para-las-barritas-corny\/","title":{"rendered":"Nano influencers para barritas Corny"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO INFLUENCERS<\/p>\n

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Caso de \u00e9xito
\n<\/tt-underline>BARRITAS CORNY<\/h1>\n

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En la primavera de 2021, ayudamos a Hero a promocionar su gama de barritas Corny<\/a> en Espa\u00f1a. Buscaban aumentar su awareness<\/strong> e impactar a sus consumidores potenciales para incentivarlos a probar el producto<\/strong>. Tambi\u00e9n quer\u00edan generar recomendaciones de las barritas<\/strong> tanto online como offline.<\/p>\n

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3.000 consumidores para alcanzar los objetivos de la marca<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Para lograr estos objetivos, seleccionamos a 3.000 consumidores dentro del target de Corny en nuestra plataforma TRND.es<\/strong>: hom<\/span>bres y mujeres que eran consumidores de snacks y sol\u00edan desayunar tarde. Adem\u00e1s, ten\u00edan una vida activa y cuidaban su salud.<\/p>\n

Despu\u00e9s de educar a todos los embajadores a trav\u00e9s de una gu\u00eda de producto detallada y hecha especialmente para la marca, probaron las Corny Bars y compartieron su experiencia online. Publicaron 5.643 contenidos<\/strong> en las redes sociales con el hashtag #CornyMiSnackFavorito, alcanzando +3,4 millones de impresiones org\u00e1nicas.<\/span><\/p>\n

A continuaci\u00f3n, seleccionamos 3 contenidos interesantes y creativos y los potenciamos con paid media boost.<\/strong><\/span>Esto nos permiti\u00f3 conseguir +1,1M de impresiones m\u00e1s, por lo que, al final de la campa\u00f1a, los 3.000 perfiles consiguieron un total de +4,5M impresiones online.<\/strong><\/span><\/span><\/p>\n

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Embajadores como defensores de la marca<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Aprovechamos los perfiles de estos nano influencers para hacer recomendaciones personales tambi\u00e9n offline<\/a>. Para el final de la campa\u00f1a hab\u00edan realizado 839.000 recomendaciones a amigos y familiares. Tambi\u00e9n consiguieron completar m\u00e1s de 4,7K pruebas de productos.<\/p>\n

Tambi\u00e9n obtuvimos algunos datos interesantes: El 97% de los embajadores recomendar\u00eda Corny a sus amigos y familiares<\/strong>, y el 91% asegur\u00f3 que comprar\u00eda el producto despu\u00e9s de la campa\u00f1a.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Junto a 3.000 consumidores ayudamos a Hero a promocionar su gama de barritas Corny. Buscaban aumentar su awareness y conversiones mediante pruebas de producto.<\/p>\n","protected":false},"author":19,"featured_media":15794,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[225],"project_tag":[785,819,790,818,795,380,787,378,784,786,588],"class_list":["post-15798","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-alimentos-bebidas","project_tag-best-influencer-campagins","project_tag-campana-de-marketing-snacks","project_tag-campanas-alimentos","project_tag-campanas-de-marketing-alimentos","project_tag-campanas-de-marketing-barrita-de-cereal","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-mejores-campanas-de-influencer","project_tag-nano-influencers-es"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t