{"id":16171,"date":"2022-07-20T11:26:56","date_gmt":"2022-07-20T11:26:56","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencer-para-cupra\/"},"modified":"2023-06-22T07:39:44","modified_gmt":"2023-06-22T07:39:44","slug":"macro-influencer-para-cupra","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/macro-influencer-para-cupra\/","title":{"rendered":"Macro influencer para Cupra"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

MACRO INFLUENCER<\/p>\n

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Caso de \u00e9xito
\n<\/tt-underline>CUPRA \u201cFESTIVAL PEDRALBES\u201d<\/h1>\n

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En julio de 2022 aceptamos el reto de ayudar a Cupra<\/a>, l\u00edder en tecnolog\u00eda de vanguardia para el autom\u00f3vil, adar a conocer el concierto ben\u00e9fico<\/strong> de la cantante brit\u00e1nica Joss Stone en el Festival de Pedralbes<\/a>, patrocinado por CUPRA<\/strong><\/span>. La suma recaudada con las entradas del concierto se don\u00f3 a la Fundaci\u00f3n Lucha contra las Infecciones del Dr. Bonaventura Clotet, una organizaci\u00f3n l\u00edder en la prevenci\u00f3n, el diagn\u00f3stico y el tratamiento de las enfermedades infecciosas.<\/p>\n

 <\/p>\n

Nuestra estrategia inclu\u00eda incrementar el awareness online<\/a> del concierto ben\u00e9fico a trav\u00e9s de las redes sociales, aumentar el engagement de la comunidad<\/strong> y dirigir tr\u00e1fico<\/strong> a la p\u00e1gina de venta de entradas para generar conversiones.<\/p>\n

 <\/p>\n

Para ello, activamos a una macro influencer de la categor\u00eda de lifestyle, con notoriedad, relevancia y mayor\u00eda de seguidores en Barcelona, ciudad donde se celebr\u00f3 el concierto. La creadora de contenidos @holacuore<\/span><\/a> public\u00f3 en su perfil de Instagram 6 historias (2 antes del concierto y 4 durante el mismo) mencionando a la marca (@cupra_esp) y a la fundaci\u00f3n (@fundaciolluita).<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

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\u00a1Desl\u00edzate hacia abajo para descubrir los resultados!<\/b><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Aceptamos el reto de ayudar a Cupra para dar a conocer el concierto ben\u00e9fico de la cantante Joss Stone en el Festival de Pedralbes, patrocinado por CUPRA.<\/p>\n","protected":false},"author":19,"featured_media":16169,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[279],"project_tag":[785,816,815,813,814,380,787,378,784,817,786],"class_list":["post-16171","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-automocion","project_tag-best-influencer-campagins","project_tag-campana-beneficencia","project_tag-campana-promocion-evento","project_tag-campanas-automocion","project_tag-campanas-de-marketing-automocion","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-macro-influencers-es-2","project_tag-mejores-campanas-de-influencer"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/16171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=16171"}],"version-history":[{"count":7,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/16171\/revisions"}],"predecessor-version":[{"id":24553,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/16171\/revisions\/24553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/16169"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=16171"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=16171"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=16171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}