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ACTIVACI\u00d3N CON NANO INFLUENCER<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|auto||11px||\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n
En junio de 2022, apoyamos por primera vez en Francia a una Escuela T\u00e9cnica, <\/span>realizando una encuesta<\/a> sobre reorientaci\u00f3n profesional. <\/span> Ironhack<\/a> ofrece formaciones intensivas online o presencial, a tiempo completo o parcial, en Desarrollo Web, Dise\u00f1o UX\/UI, An\u00e1lisis de Datos y Ciberseguridad. La escuela <\/span>permite a un gran n\u00famero de personas emprender una reorientaci\u00f3n profesional. En este caso, <\/span>nuestros principales objetivos eran evaluar el inter\u00e9s de las personas en el cambio de carrera y la formaci\u00f3n digital, desarrollar el awareness de Ironhack y dirigir tr\u00e1fico a su plataforma con el fin de crear conversiones, es decir, inscripciones para la formaci\u00f3n.<\/span><\/p>\n <\/span><\/p>\n Hemos activado a 2.500 nano influencers<\/a><\/strong> de nuestra plataforma TRND.fr<\/a> para esta gran encuesta. Los seleccionamos cuidadosamente seg\u00fan los criterios de la escuela. Los encuestados estaban en proceso de reconversi\u00f3n profesional o ten\u00edan la intenci\u00f3n de cambiar de carrera, o conoc\u00edan a alguien que ten\u00eda esta intenci\u00f3n, o simplemente quer\u00edan dar su opini\u00f3n sobre el tema.<\/span><\/p>\n Esta encuesta que dur\u00f3 un mes inclu\u00eda 24 preguntas divididas en 2 temas principales definidos con Ironhack: generalidades sobre la conversi\u00f3n profesional (motivaciones, percepci\u00f3n, ayudas financieras…) y la escuela Ironhack (awareness, USP…).<\/span><\/p>\n \u00abEsta campa\u00f1a nos permiti\u00f3 medir el inter\u00e9s de la gente por un cambio de carrera en el sector tecnol\u00f3gico y tambi\u00e9n entender sus motivaciones y sus preocupaciones al momento de emprender un curso para poder adaptar nuestra oferta y nuestra comunicaci\u00f3n\u00bb, Manon Roux, Growth Manager en Ironhack.<\/span><\/em><\/p>\n<\/blockquote>\n Despu\u00e9s de recoger los resultados y realizar un an\u00e1lisis, entregamos a Ironhack las principales conclusiones y los siguientes recomendados pasos a seguir. En un segundo paso, reactivamos a los nano influencers que hab\u00edan expresado su inter\u00e9s en la Ironhack Tech School con una oferta especial: \u00a1una beca individual! Durante la realizaci\u00f3n de esta encuesta, Ironhack ya hab\u00eda recibido \u00a156 nuevas inscripciones!<\/p>\n \u00abLa presentaci\u00f3n de los resultados, las recomendaciones y las acciones a realizar recomendadas fueron claras y completas, lo que nos permiti\u00f3 adaptar nuestra estrategia y obtener resultados inmediatos. Nunca hab\u00edamos trabajado con una agencia de influencia y nos sedujo la profesionalidad y la capacidad del equipo para desplegar una estrategia de influencia global\u00bb, <\/span>Manon Roux, Growth Manager en Ironhack. <\/span><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ make_equal=\u00bbon\u00bb use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ specialty=\u00bbon\u00bb padding_top_1=\u00bb0px\u00bb admin_label=\u00bbWork Section\u00bb module_class=\u00bb et_pb_specialty_fullwidth\u00bb _builder_version=\u00bb4.16″ inner_width=\u00bb100%\u00bb inner_width_tablet=\u00bb100%\u00bb inner_width_phone=\u00bb\u00bb inner_width_last_edited=\u00bbon|desktop\u00bb inner_max_width=\u00bb100%\u00bb inner_max_width_tablet=\u00bb100%\u00bb inner_max_width_phone=\u00bb\u00bb inner_max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px|5%|0px|5%\u00bb make_fullwidth=\u00bbon\u00bb 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encuestados en una importante encuesta profesional sobre la conversi\u00f3n<\/span><\/h2>\n
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COMP\u00c1RTELO EN<\/h1>\n