{"id":17149,"date":"2022-08-31T07:47:29","date_gmt":"2022-08-31T07:47:29","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencers-para-ironhack-tech-school\/"},"modified":"2023-06-22T07:37:46","modified_gmt":"2023-06-22T07:37:46","slug":"nano-influencers-para-ironhack-tech-school","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-influencers-para-ironhack-tech-school\/","title":{"rendered":"Nano Influencers para IronHack School"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16.0″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

ACTIVACI\u00d3N CON NANO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
<\/tt-underline>Escuela T\u00e9cnica Ironhack<\/h1>\n

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En junio de 2022, apoyamos por primera vez en Francia a una Escuela T\u00e9cnica, <\/span>realizando una encuesta<\/a> sobre reorientaci\u00f3n profesional. <\/span> Ironhack<\/a> ofrece formaciones intensivas online o presencial, a tiempo completo o parcial, en Desarrollo Web, Dise\u00f1o UX\/UI, An\u00e1lisis de Datos y Ciberseguridad. La escuela <\/span>permite a un gran n\u00famero de personas emprender una reorientaci\u00f3n profesional. En este caso, <\/span>nuestros principales objetivos eran evaluar el inter\u00e9s de las personas en el cambio de carrera y la formaci\u00f3n digital, desarrollar el awareness de Ironhack y dirigir tr\u00e1fico a su plataforma con el fin de crear conversiones, es decir, inscripciones para la formaci\u00f3n.<\/span><\/p>\n

\n
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<\/span><\/p>\n

2.500 encuestados en una importante encuesta profesional sobre la conversi\u00f3n<\/span><\/h2>\n

Hemos activado a 2.500 nano influencers<\/a><\/strong> de nuestra plataforma TRND.fr<\/a> para esta gran encuesta. Los seleccionamos cuidadosamente seg\u00fan los criterios de la escuela. Los encuestados estaban en proceso de reconversi\u00f3n profesional o ten\u00edan la intenci\u00f3n de cambiar de carrera, o conoc\u00edan a alguien que ten\u00eda esta intenci\u00f3n, o simplemente quer\u00edan dar su opini\u00f3n sobre el tema.<\/span><\/p>\n

Esta encuesta que dur\u00f3 un mes inclu\u00eda 24 preguntas divididas en 2 temas principales definidos con Ironhack: generalidades sobre la conversi\u00f3n profesional (motivaciones, percepci\u00f3n, ayudas financieras…) y la escuela Ironhack (awareness, USP…).<\/span><\/p>\n

\n

\u00abEsta campa\u00f1a nos permiti\u00f3 medir el inter\u00e9s de la gente por un cambio de carrera en el sector tecnol\u00f3gico y tambi\u00e9n entender sus motivaciones y sus preocupaciones al momento de emprender un curso para poder adaptar nuestra oferta y nuestra comunicaci\u00f3n\u00bb, Manon Roux, Growth Manager en Ironhack.<\/span><\/em><\/p>\n<\/blockquote>\n

Despu\u00e9s de recoger los resultados y realizar un an\u00e1lisis, entregamos a Ironhack las principales conclusiones y los siguientes recomendados pasos a seguir. En un segundo paso, reactivamos a los nano influencers que hab\u00edan expresado su inter\u00e9s en la Ironhack Tech School con una oferta especial: \u00a1una beca individual! Durante la realizaci\u00f3n de esta encuesta, Ironhack ya hab\u00eda recibido \u00a156 nuevas inscripciones!<\/p>\n

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<\/blockquote>\n<\/div>\n
\n

\u00abLa presentaci\u00f3n de los resultados, las recomendaciones y las acciones a realizar recomendadas fueron claras y completas, lo que nos permiti\u00f3 adaptar nuestra estrategia y obtener resultados inmediatos. Nunca hab\u00edamos trabajado con una agencia de influencia y nos sedujo la profesionalidad y la capacidad del equipo para desplegar una estrategia de influencia global\u00bb, <\/span>Manon Roux, Growth Manager en Ironhack. <\/span><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Realizamos una encuesta sobre reorientaci\u00f3n profesional para desarrollar el awareness de la escuela t\u00e9cnica Ironhack y dirigir tr\u00e1fico a su plataforma.<\/p>\n","protected":false},"author":19,"featured_media":16541,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[290],"project_tag":[785,809,806,805,807,380,787,378,784,808,786,588],"class_list":["post-17149","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-servicios","project_tag-best-influencer-campagins","project_tag-campana-centro-educativo","project_tag-campana-educacion","project_tag-campana-escuela","project_tag-campanas-de-marketing-educacion","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-insights-estudiantes","project_tag-mejores-campanas-de-influencer","project_tag-nano-influencers-es"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t