{"id":17264,"date":"2022-09-05T09:59:04","date_gmt":"2022-09-05T09:59:04","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencers-para-naturtint\/"},"modified":"2023-06-22T07:37:14","modified_gmt":"2023-06-22T07:37:14","slug":"nano-micro-influencers-para-naturtint","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-micro-influencers-para-naturtint\/","title":{"rendered":"Nano & Micro Influencer para Naturtint"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16.0″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO & MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>Naturtint<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb-40px|auto||11px|false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

En 2020, lanzamos una campa\u00f1a de prueba de producto para Phergal en Espa\u00f1a. Quer\u00edan aumentar el awareness de Naturtint<\/a>, una marca de coloraci\u00f3n permanente del cabello, utilizando una estrategia combinada de influencers y un mix de plataformas.<\/strong> El objetivo era generar ruido online a trav\u00e9s de experiencias de la vida real de los consumidores.<\/p>\n

Entonces, seleccionamos a 50 mujeres con cabello normal a canoso de entre 24 y 45 a\u00f1os en nuestra plataforma TRND.es<\/a>. Adem\u00e1s, reclutamos a una macro influencer<\/a> con +403K seguidores en TikTok. Su misi\u00f3n era probar el producto y compartir su experiencia y opiniones con sus seguidores. De este modo, aumentar\u00edamos la visibilidad online de la marca.<\/p>\n

 <\/p>\n

\n
\n

<\/span><\/p>\n

Combinar TikTok e Instagram aumenta el alcance de una campa\u00f1a<\/strong><\/h2>\n

Desarrollamos una activaci\u00f3n de 3 semanas en la que primero los educamos sobre el producto, sus beneficios y la forma de utilizarlo. Recibieron el pack de Naturtint y les dimos acciones espec\u00edficas para generar contenido con los hashtahgs #TinteChallenge y #NaturtintColor, y compartir su feedback.<\/p>\n

Durante la campa\u00f1a, les enviamos desaf\u00edos concretos para que los completaran en Instagram y TikTok. Cada influencer comparti\u00f3 su experiencia y ense\u00f1\u00f3 a usar el producto, subiendo <\/span>fotos y videos ti\u00f1endo su propio cabello, o ayudando sus madres, abuelas, hermanas o amigas a te\u00f1irse en sus casas.<\/span><\/strong> <\/span>Combinar TikTok e Instagram nos ayud\u00f3 a llegar a una mayor audiencia.<\/strong><\/span><\/span> Los cons<\/span>umidores quedaron realmente satisfechos con el producto, calific\u00e1ndolo con un 5,3\/7. <\/span>Asimismo, el 85% de ellos aprobaron el USP del producto, afirmando que \u00abdura m\u00e1s que otras tinturas\u00bb.<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Lanzamos una campa\u00f1a de prueba de producto para aumentar el awareness de Naturtint utilizando una estrategia combinada de influencers y un mix de plataformas.<\/p>\n","protected":false},"author":19,"featured_media":17261,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[249],"project_tag":[785,803,804,380,787,378,784,786,653,588],"class_list":["post-17264","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-es","project_tag-best-influencer-campagins","project_tag-campanas-cuidado-del-cabello","project_tag-campanas-de-marketing-tintura","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-mejores-campanas-de-influencer","project_tag-micro-influencers-es","project_tag-nano-influencers-es"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t