{"id":18330,"date":"2022-11-02T15:11:36","date_gmt":"2022-11-02T15:11:36","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=18330"},"modified":"2023-06-22T07:36:36","modified_gmt":"2023-06-22T07:36:36","slug":"star-macro-influencers-para-aceite-coosur","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/star-macro-influencers-para-aceite-coosur\/","title":{"rendered":"Star & Macro influencers para Coosur"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

STAR & MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>ACEITE DE OLIVA EXTRA VIRGEN COOSUR<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-40px||||false|false\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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La marca de aceite Coosur<\/a> es l\u00edder en el segmento extra virgen en Espa\u00f1a. Es originaria de Ja\u00e9n, Espa\u00f1a, que es la mayor zona de producci\u00f3n de aceite de oliva del mundo. A principios de 2022, ayudamos a Coosur a aumentar su awareness en las redes sociales y a educar a los consumidores sobre el uso de este aceite de oliva extra virgen en comidas originales<\/strong>. Tambi\u00e9n quer\u00edan aumentar el engagement de su comunidad y potenciar las conversiones.<\/p>\n

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Un concepto creativo s\u00f3lido es la base de una campa\u00f1a de comunicaci\u00f3n exitosa<\/strong><\/h2>\n<\/div>\n<\/div>\n
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La clave de esta campa\u00f1a fue el excelente concepto creativo: #conSdeSur<\/strong>. Al ve<\/span>rter el aceite, se dibuja la forma de una S, que est\u00e1 relacionada con la palabra \u00abSur\u00bb, que es la regi\u00f3n de Espa\u00f1a donde naci\u00f3 Coosur y donde los maestros aceiteros tradicionales elaboran el producto de mayor calidad.<\/p>\n

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Creadores de contenidos profesionales para lograr capturas perfectas<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Seleccionamos 4 star y 1 macro influencers<\/a><\/strong> que eran perfiles famosos y populares, algunos vinculados a la gastronom\u00eda y con m\u00e1s del 60% de la audiencia espa\u00f1ola. Su misi\u00f3n era compartir a trav\u00e9s de 3 historias y 1 post en carrusel c\u00f3mo colocaban un toque de aceite de oliva extra virgen Coosur en diferentes comidas sencillas. Luego, invitaron a sus seguidores a compartir en sus propios perfiles c\u00f3mo serv\u00edan ellos el aceite Coosur. Dependiendo de la forma en que lo hicieran, podr\u00edan averiguar \u00abcu\u00e1nto Sur ten\u00edan en ellos\u00bb.<\/strong><\/p>\n

Lograron resultados sorprendentes: \u00a1m\u00e1s de 2 millones de impresiones online! Despl\u00e1zate hacia abajo para descubrir los principales KPI.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Ayudamos a Coosur a aumentar su awareness en las redes sociales y a educar a los consumidores sobre el uso de este aceite de oliva en comidas originales.<\/p>\n","protected":false},"author":19,"featured_media":17705,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[225],"project_tag":[785,790,802,380,787,378,784,579,786,801],"class_list":["post-18330","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-alimentos-bebidas","project_tag-best-influencer-campagins","project_tag-campanas-alimentos","project_tag-campanas-de-marketing-aceite","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-macro-influencers-es","project_tag-mejores-campanas-de-influencer","project_tag-star-influencers"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/18330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=18330"}],"version-history":[{"count":11,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/18330\/revisions"}],"predecessor-version":[{"id":24545,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/18330\/revisions\/24545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/17705"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=18330"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=18330"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=18330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}