{"id":18623,"date":"2022-11-15T16:08:18","date_gmt":"2022-11-15T16:08:18","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=18623"},"modified":"2023-06-22T07:36:08","modified_gmt":"2023-06-22T07:36:08","slug":"nano-micro-influencers-para-john-frieda","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-micro-influencers-para-john-frieda\/","title":{"rendered":"Nano & Micro para John Frieda"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO & MICRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>CUIDADO DEL CABELLO POR JOHN FRIEDA<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-40px||||false|false\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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La marca de productos para el cuidado del cabello John Frieda<\/a> quer\u00eda dar a conocer sus gamas de productos Violet Crush y Go Blonder en Espa\u00f1a,<\/strong> a trav\u00e9s de contenidos de calidad en las redes sociales y rese\u00f1as en un e-commerce especializado en belleza.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

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Dos equipos para afrontar diferentes necesidades de John Frieda<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Tras realizar una revisi\u00f3n exhaustiva de los perfiles de los consumidores en nuestra plataforma TRND<\/a>, seleccionamos 35 nano y 40 micro influencers no pagos. Se trataba de mujeres de 33 a\u00f1os en promedio y con cabello rubio. El 84% nunca hab\u00eda probado los productos John Frieda.<\/strong><\/p>\n

Teniendo en cuenta el tipo de cabello y las necesidades de cada consumidor, dividimos a los creadores de contenidos en dos grupos: #GoBlonder y #VioletCrush. Su misi\u00f3n era compartir su experiencia con los productos en las redes sociales. Tambi\u00e9n se invit\u00f3 a algunos de ellos a comprar un producto en un e-commerce y a escribir una rese\u00f1a<\/a> verificada.<\/span><\/p>\n

Para maximizar el impacto de la campa\u00f1a, promocionamos los mejores contenidos a trav\u00e9s de <\/span>paid media boost, lleg<\/span>ando a m\u00e1s de 1.5 millones de consumidores potenciales dentro del objetivo de la marca.<\/strong><\/p>\n

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 <\/p>\n<\/div>\n<\/div>\n

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Creadores de contenidos transformados en embajadores de marca<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Despu\u00e9s de unas semanas de prueba del producto, el 82% de los influencers aprob\u00f3 la USP de Violet Crush:<\/strong> \u00abViolet Crush es la gama de productos de John Frieda, formulada con pigmentos violetas molidos, que matiza y devuelve el brillo al cabello rubio\u00bb; y el 95% estaba de acuerdo con la USP de Go Blonder:<\/strong> \u00abLa gama Go Blonder aclara gradual y suavemente el tono del cabello rubio natural o te\u00f1ido para conseguir un cabello m\u00e1s rubio y brillante. Esta l\u00ednea es adecuada para cualquier tono de rubio natural, te\u00f1ido o con mechas\u00bb.<\/p>\n

Tras la campa\u00f1a, el 92,3% de los influencers asegur\u00f3 que recomendar\u00eda Go Blonder a sus compa\u00f1eros y el 82% dijo lo mismo sobre Violet Crush. El 82% tambi\u00e9n afirm\u00f3 que comprar\u00eda el producto despu\u00e9s del proyecto.<\/strong><\/p>\n

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\u00abHe estado buscando un champ\u00fa para aclarar mi pelo sin tener que decolorarlo, ya que soy rubia natural y s\u00f3lo quer\u00eda aclararlo un poco sin da\u00f1ar mi pelo. Este champ\u00fa me ha sorprendido ya que me deja el pelo muy brillante, y noto como poco a poco mi pelo se va aclarando. Es justo lo que buscaba. Seguir\u00e9 us\u00e1ndolo\u00bb. Nano influencer<\/span><\/em><\/p>\n<\/blockquote>\n

 <\/p>\n

Desl\u00edzate para descubrir los KPIs clave de esta campa\u00f1a.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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La marca de productos para el cuidado del cabello John Frieda quer\u00eda dar a conocer sus gamas de productos Violet Crush y Go Blonder en el mundo online.<\/p>\n","protected":false},"author":19,"featured_media":17721,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[249],"project_tag":[785,798,799,800,380,787,378,784,786,653,588],"class_list":["post-18623","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-es","project_tag-best-influencer-campagins","project_tag-campanas-belleza","project_tag-campanas-de-marketing-productos-para-el-cabello","project_tag-campanas-marketing-shampoo","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-mejores-campanas-de-influencer","project_tag-micro-influencers-es","project_tag-nano-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/18623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=18623"}],"version-history":[{"count":11,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/18623\/revisions"}],"predecessor-version":[{"id":24543,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/18623\/revisions\/24543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/17721"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=18623"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=18623"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=18623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}