{"id":18642,"date":"2022-11-16T13:35:17","date_gmt":"2022-11-16T13:35:17","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=18642"},"modified":"2023-06-22T07:35:24","modified_gmt":"2023-06-22T07:35:24","slug":"nano-macro-influencers-para-nature-valley","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-macro-influencers-para-nature-valley\/","title":{"rendered":"Nano y macro para Nature Valley"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO & MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>NATURE VALLEY<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-40px||||false|false\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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Aceptamos el reto de ayudar a General Mills en Espa\u00f1a para incrementar el awareness, aumentar la penetraci\u00f3n y generar pruebas de productos de Nature Valley<\/a>.<\/strong><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

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Un mix perfecto de influencers para alcanzar los objetivos de Nature Valley<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Seleccionamos a 1.000 personas que consum\u00edan snacks a diario o semanalmente,<\/strong> pero nunca hab\u00edan o\u00eddo hablar de Nature Valley. Adem\u00e1s, disfrutaban de las actividades al aire libre y cumpl\u00edan los criterios del target de la marca. Por otro lado, nos asociamos con 6 macro influencers<\/a><\/strong>\u00a0que s<\/span>e centraban en contenidos de estilo de vida, diversi\u00f3n y deportes. Ten\u00edan una media de 132.000 seguidores.<\/p>\n

Los creadores de contenidos recibieron barras de Nature Valley, junto con una gu\u00eda detallada del proyecto donde pod\u00edan encontrar toda la informaci\u00f3n importante sobre el producto y la campa\u00f1a. Los guiamos a trav\u00e9s del proyecto con CTAs y retos claros. Tambi\u00e9n les inspiramos con ejemplos de contenidos de calidad.<\/p>\n

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<\/span><\/p>\n

\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n

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4.1M de impresiones online detr\u00e1s de +1.6K contenidos<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Tras la fase de educaci\u00f3n, los nano influencers probaron las barritas de Nature Valley y compartieron su experiencia a trav\u00e9s de contenidos creativos en sus perfiles de redes sociales. Consiguieron +3.2M de impresiones online, principalmente detr\u00e1s de Instagram, superando 6 veces el objetivo inicial.<\/span><\/strong> Adem\u00e1s, realizaron +84K recomendaciones personales \u00fanicas offline.<\/span><\/p>\n

Quedaron tan impresionados por el producto que lo valoraron 4.3\/5 y el 81% dijo que lo comprar\u00eda despu\u00e9s de la campa\u00f1a. El 94% de los nano influencers tambi\u00e9n aprobaron la USP de la marca:<\/strong> \u00abNature Valley, sal m\u00e1s y disfruta. Son las barritas perfectas para llevar a cualquier sitio y comer en cualquier momento\u00bb.<\/span><\/p>\n

Al apoyarnos en los macro influencers, conseguimos aumentar nuestro alcance con +865K impresiones m\u00e1s.<\/strong> Su contenido online logr\u00f3 11.165 interacciones y una incre\u00edble tasa media de engagement del 4,5%.<\/span><\/p>\n

 <\/p>\n

Descubre m\u00e1s KPIs al final de esta p\u00e1gina.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Aceptamos el reto de ayudar a General Mills en Espa\u00f1a para incrementar el awareness, aumentar la penetraci\u00f3n y generar pruebas de productos de Nature Valley.<\/p>\n","protected":false},"author":19,"featured_media":17959,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[225],"project_tag":[785,790,795,796,380,787,378,784,579,786,588],"class_list":["post-18642","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-alimentos-bebidas","project_tag-best-influencer-campagins","project_tag-campanas-alimentos","project_tag-campanas-de-marketing-barrita-de-cereal","project_tag-campanas-de-marketing-snacks","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-macro-influencers-es","project_tag-mejores-campanas-de-influencer","project_tag-nano-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/18642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=18642"}],"version-history":[{"count":9,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/18642\/revisions"}],"predecessor-version":[{"id":24541,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/18642\/revisions\/24541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/17959"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=18642"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=18642"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=18642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}