{"id":18816,"date":"2022-11-29T19:21:32","date_gmt":"2022-11-29T19:21:32","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=18816"},"modified":"2023-06-21T13:57:50","modified_gmt":"2023-06-21T13:57:50","slug":"nano-micro-influencers-para-collistar-rossetto-puro","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-micro-influencers-para-collistar-rossetto-puro\/","title":{"rendered":"Nano y micro influencer para Collistar"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO & MICRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>COLLISTAR ROSSETTO PURO<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-40px||||false|false\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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A principios de 2022, nos asociamos con Collistar<\/a> para aumentar el awareness y la notoriedad de su nuevo labial Rossetto Puro<\/strong> entre su p\u00fablico objetivo. Nuestro objetivo era generar contenido cualitativo en las redes sociales, conversaciones valiosas entre los consumidores tanto online como offline, y rese\u00f1as aut\u00e9nticas en el sitio web del producto.<\/p>\n

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Una mix perfecto de influencers para lograr los objetivos de la marca<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Seleccionamos y activamos a 700 mujeres<\/strong> de 31 a\u00f1os en promedio en nuestra plataforma TRND.it<\/a>, de las cuales el 20% viv\u00eda en Mil\u00e1n o en sus alrededores. Todas usaban labial m\u00e1s de una vez por semana (el 70% incluso lo usaba a diario) y compraban productos de belleza en perfumer\u00edas.<\/p>\n

Dentro del grupo hab\u00eda un 44% de micro influencers y un 56% de nano influencers<\/strong><\/span>, lo que nos permiti\u00f3 alcanzar los objetivos de forma m\u00e1s eficiente, ya que cada tipo de influencer<\/a> ofrece ventajas diferentes.<\/p>\n

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Un evento digital como herramienta para impulsar la visibilidad del lanzamiento de un producto<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Organizamos un evento digital<\/strong> e<\/span>l 11\/01 para celebrar el lanzamiento del renovado Collistar Rossetto Puro y su ic\u00f3nico color 111RossoMilano. Utilizamos call to actions espec\u00edficos para guiar a los participantes en la creaci\u00f3n de un contenido online especial para el evento. Tambi\u00e9n nos centramos en el Virtual Try On para impulsar las ventas y difundir la voz sobre la promoci\u00f3n activa.<\/p>\n

As\u00ed pues, nuestro equipo anim\u00f3 a los participantes a probar el producto, a compartir su experiencia en las redes sociales y a escribir rese\u00f1as aut\u00e9nticas en la p\u00e1gina del producto. Escribieron 616 valoraciones y rese\u00f1as y publicaron 1.520 contenidos consiguiendo +18,3M de impresiones<\/strong>.<\/span> Sus seguidores estaban muy comprometidos, lo que se hizo evidente con las +301K interacciones que tuvieron en Instagram. Offline, tambi\u00e9n compartieron su opini\u00f3n y consiguieron +160K de recomendaciones personales entre amigos y familiares.<\/p>\n

Por \u00faltimo, para aumentar las ventas, hemos activado un c\u00f3digo promocional exclusivo para que los embajadores puedan adquirir los recargadores Rossetto Puro con un 25% de descuento.<\/p>\n

Los embajadores quedaron convencidos por el producto al final de la campa\u00f1a: El 98% dijo que lo recomendar\u00eda, lo calific\u00f3 con un 9,4\/10<\/strong> y el 84% asegur\u00f3 que seguir\u00eda usando y comprando el producto despu\u00e9s del proyecto.<\/p>\n

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\u00abSoy una artista del maquillaje y he probado muchos labiales en mi vida, \u00a1pero nunca uno como este! Empezando por el color rojo puro y la excelente pigmentaci\u00f3n. Adem\u00e1s, es s\u00faper hidratante, de larga duraci\u00f3n y el confort en los labios es fant\u00e1stico\u00bb<\/em> Zoriana – embajadora<\/span><\/p>\n<\/blockquote>\n

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Desl\u00edzate para descubrir los principales KPI de la campa\u00f1a.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Nos asociamos con Collistar para aumentar el awareness y la notoriedad de su nuevo labial Rossetto Puro, mediante un plan con 700 nano y micro influencers.<\/p>\n","protected":false},"author":19,"featured_media":18322,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[249],"project_tag":[325,785,793,794,380,787,378,784,786,653],"class_list":["post-18816","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-es","project_tag-beauty-belleza-maquillaje-make-up","project_tag-best-influencer-campagins","project_tag-campanas-de-marketing-make-up","project_tag-campanas-de-marketing-maquillaje","project_tag-case-study-es","project_tag-caso-de-exito","project_tag-influencer-marketing-es","project_tag-influencer-marketing-ejemplos","project_tag-mejores-campanas-de-influencer","project_tag-micro-influencers-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/18816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=18816"}],"version-history":[{"count":14,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/18816\/revisions"}],"predecessor-version":[{"id":24489,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/18816\/revisions\/24489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/18322"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=18816"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=18816"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=18816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}