{"id":20106,"date":"2023-02-07T11:46:36","date_gmt":"2023-02-07T11:46:36","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/campana-de-nano-influencerd-para-nur-die\/"},"modified":"2023-06-21T13:53:24","modified_gmt":"2023-06-21T13:53:24","slug":"campana-de-nano-influencerd-para-nur-die","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/campana-de-nano-influencerd-para-nur-die\/","title":{"rendered":"Nano influencers para NUR DIE"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#FF4E00&#8243; background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16.0&#8243; text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740&#8243; text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>NANO INFLUENCERS<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0&#8243; text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>Caso de \u00e9xito<br \/><tt-underline><\/tt-underline>NUR DIE<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16&#8243; custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p><span style=\"font-size: 16px;\">Activamos a mujeres <a href=\"https:\/\/www.territory-influence.com\/why-do-brands-rely-on-collaboration-with-nano-influencers\/\" target=\"_blank\" rel=\"noopener\">nano influencers<\/a> para aumentar el awareness sobre la nueva ropa interior menstrual de <a href=\"https:\/\/www.nurdie.de\/\" target=\"_blank\" rel=\"noopener\">NUR DIE<\/a>. El objetivo era informar sobre este producto ecol\u00f3gico especialmente dise\u00f1ado para el per\u00edodo y darlo a conocer en el mundo online a trav\u00e9s de <a href=\"https:\/\/www.territory-influence.com\/why-ugc-is-important-and-other-questions-from-brands\/\" target=\"_blank\" rel=\"noopener\">UGC (contenidos generados por los usuarios) <\/a>y <a href=\"https:\/\/www.territory-influence.com\/es\/resenas-y-valoraciones-son-indispensables-para-una-marca\/\" target=\"_blank\" rel=\"noopener\">rese\u00f1as<\/a> aut\u00e9nticas en su tienda online.<\/span><span><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<h2><strong>Nano influencers para conseguir valoraciones y rese\u00f1as aut\u00e9nticas de productos<\/strong><\/h2>\n<p>Seleccionamos cuidadosamente a 120 mujeres nano influencers de entre 7.000 solicitudes. Las influencers comprometidas probaron y valoraron la nueva ropa interior menstrual de NUR DIE como una alternativa sostenible a otros productos menstruales como tampones o compresas.<\/p>\n<p>La ropa interior para el per\u00edodo NUR DIE se presenta en 2 dise\u00f1os, 4 tallas y ofrece 2 tipos diferentes en funci\u00f3n de la intensidad del flujo menstrual. Son lavables, reutilizables, proporcionan gran comodidad y evitan cualquier p\u00e9rdida durante m\u00e1s de 12 horas. Las nano influencers recibieron un paquete con ropa interior para el per\u00edodo en su talla individual, cada una en 2 dise\u00f1os y tipos de flujo diferentes.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>9 de cada 10 mujeres recomiendan NUR DIE<\/strong><\/h2>\n<p>Gracias a un incre\u00edble <a href=\"https:\/\/www.territory-influence.com\/es\/word-of-mouth\/\" target=\"_blank\" rel=\"noopener\">marketing \u00abboca a boca\u00bb o \u00abword-of-mouth\u00bb<\/a> conseguimos que la ropa interior menstrual tuviera una gran repercusi\u00f3n tanto online como offline. Con la creaci\u00f3n de nuestra campa\u00f1a con nanos, conseguimos convencer a muchas mujeres para que utilizaran la nueva ropa interior menstrual de NUR DIE.<\/p>\n<p>Adem\u00e1s, hemos recibido un asombroso feedback de las participantes:<\/p>\n<blockquote>\n<p><span style=\"font-size: 16px; font-style: italic;\">\u00abLo que sin duda quiero destacar es que gracias a esta ropa interior he experimentado la menstruaci\u00f3n m\u00e1s relajante de mi vida. \u00bfQu\u00e9 m\u00e1s quieres? <\/span><em>Me encanta llevarlos tanto de noche como de d\u00eda. Los llevo preferentemente con pantalones m\u00e1s anchos. Es simplemente incre\u00edble!\u00bb\u00a0<span style=\"color: #ff4e00;\"><br \/><\/span><\/em><em><span style=\"color: #ff4e00;\">@inspo_liebe_ &#8211; nano influencer<\/span><\/em><\/p>\n<\/blockquote>\n<p>Despl\u00e1zate hacia abajo para descubrir los principales KPI.<\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/10\/INT-NUR-DIE-Period-Underwear.mp4&#8243; src_webm=\u00bbhttps:\/\/youtu.be\/P4AwtDbrqas\u00bb image_src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-131009.png\u00bb _builder_version=\u00bb4.16.0&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16&#8243; 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_builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1> COMP\u00c1RTELO EN<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.linkedin.com\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbLinkedin\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#FF4E00&#8243; 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