{"id":20260,"date":"2023-02-09T14:23:29","date_gmt":"2023-02-09T14:23:29","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencers-para-impulsar-el-e-commerce-sezamo\/"},"modified":"2023-06-21T13:46:11","modified_gmt":"2023-06-21T13:46:11","slug":"nano-influencers-para-impulsar-el-e-commerce-sezamo","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-influencers-para-impulsar-el-e-commerce-sezamo\/","title":{"rendered":"Nano influencers para e-shop Sezamo"},"content":{"rendered":"

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NANO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>E-COMMERCE SEZAMO<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

\n
\n

\u00bfQu\u00e9 es Sezamo?<\/strong><\/h2>\n

Con m\u00e1s de 7.000 referencias, Sezamo.it<\/strong><\/span><\/a> es un servicio italiano de e-commerce de alimentaci\u00f3n que entrega todo tipo de comestibles a domicilio en un plazo de tres horas desde el momento en que el consumidor realiza el pedido. Forma parte del gran grupo Rohlik, una de las plataformas de e-commerce de alimentos m\u00e1s importantes de Europa.<\/p>\n

<\/span><\/p>\n

Estrategia de influencers para nuevas aperturas <\/strong><\/h2>\n

Esta revoluci\u00f3n de las compras online lleg\u00f3 a Mil\u00e1n y buscaba crecer en el mercado italiano. Por ello, desarrollamos una campa\u00f1a para aumentar el awareness de Sezamo en Italia durante el periodo #BackToSchool, una de las \u00e9pocas de mayores ventas para la marca, reclutando nuevos consumidores a trav\u00e9s de pruebas de producto, educaci\u00f3n sobre el diferencial y los valores de la marca, y recomendaciones de pares.<\/strong><\/p>\n

En primer lugar, seleccionamos a 205nano influencers<\/strong><\/span><\/a> en TRND.it<\/a><\/span><\/strong> que cumpl\u00edan los requisitos de la marca. Eran hombres y mujeres residentes de Mil\u00e1n que ya estaban acostumbrados a comprar por Internet. Todos eran nuevos usuarios de Sezamo y valoraban la rapidez, la variedad de productos y la calidad por encima del precio. De hecho, el 51% no conoc\u00eda la marca antes de la campa\u00f1a.<\/p>\n

<\/span><\/p>\n

Transformando creadores de contenido en embajadores de marca<\/strong><\/h2>\n

A trav\u00e9s de un video tutorial, guiamos a los embajadores en el proceso de registro y compra para facilitar su participaci\u00f3n y experiencia de usuario.<\/strong> Una vez registrados, probaron el servicio realizando una compra con un cr\u00e9dito de 40\u20ac que les dimos. A continuaci\u00f3n, mediante espec\u00edficos CTAs, publicaciones en el blog y est\u00edmulos espec\u00edficos, los invitamos a compartir su experiencia y opini\u00f3n en sus perfiles de redes sociales y con sus amigos y familiares. Un disparador creativo de Instagram combinado con sugerencias de contenidos originales impuls\u00f3 la producci\u00f3n de contenidos <\/a><\/strong><\/span> en las redes sociales.<\/p>\n

Los creadores de contenidos adoptaron r\u00e1pidamente el servicio y dejaron testimonios positivos en la p\u00e1gina web de Sezamo. Por \u00faltimo, compartieron sus comentarios sobre las caracter\u00edsticas del servicio.<\/p>\n

\n

\u00abSezamo tiene una oferta infinita de productos, as\u00ed como una calidad muy alta tanto para productos frescos como envasados, un servicio muy r\u00e1pido (menos de 3h para mi entrega). Un aspecto que me encant\u00f3 es la secci\u00f3n de productos anti desechos. Realmente un descubrimiento maravilloso!\u00bb Embajador<\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

Despl\u00e1zate hacia abajo para descubrir los KPIs de la campa\u00f1a.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Esta revoluci\u00f3n de las compras online lleg\u00f3 a Mil\u00e1n y buscaba crecer en el mercado. Por ello, desarrollamos una campa\u00f1a para aumentar el awareness de Sezamo.<\/p>\n","protected":false},"author":19,"featured_media":20247,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[377],"project_tag":[382,380,385,384,379,378,381,383],"class_list":["post-20260","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ecommerce-es","project_tag-best-nano-influencer-campaign-es","project_tag-case-study-es","project_tag-e-commerce-es","project_tag-ecommerce-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-nano-influencer-es","project_tag-service-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/20260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=20260"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/20260\/revisions"}],"predecessor-version":[{"id":24474,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/20260\/revisions\/24474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/20247"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=20260"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=20260"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=20260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}