{"id":21330,"date":"2023-04-03T12:02:09","date_gmt":"2023-04-03T12:02:09","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-macro-influencers-para-hope\/"},"modified":"2023-06-21T13:40:57","modified_gmt":"2023-06-21T13:40:57","slug":"micro-macro-influencers-para-hope","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/micro-macro-influencers-para-hope\/","title":{"rendered":"Micro & Macro influencers para HOPE"},"content":{"rendered":"

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MACRO & MICRO INFLUENCERS<\/p>\n

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Caso de \u00e9xito
\n<\/tt-underline> PRODUCTOS VEGANOS HOPE<\/h1>\n

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Para Veganuary 2023<\/a>, un desaf\u00edo propuesto a nivel mundial para probar el veganismo durante 31 d\u00edas, activamos a 4 influencers en Alemania para compartir diferentes recetas con los productos veganos HOPE. El objetivo de la campa\u00f1a era crear awareness y llamar la atenci\u00f3n sobre las nuevas variedades de la marca.<\/p>\n

+6K likes y +1400 posts guardados del perfil de la marca<\/h2>\n

Activamos 1 macro<\/strong> y 3 micro<\/strong> influencers<\/strong><\/a>, que acumulaban una audiencia total en Instagram de m\u00e1s de 300K. Para el final de la campa\u00f1a hab\u00edan creado 8 stories de Instagram, 6 reels de Instagram y 1 v\u00eddeo de TikTok. En ellos, los influencers mostraron c\u00f3mo llevaron adelante una dieta predominantemente vegana e integraron originalmente los productos HOPE.<\/p>\n

@jo.semola, @russianraclette, @chrisschimi y @lena_rmm participaron en el Veganuary Challenge, creando conciencia sobre los productos veganos. Los reel de Instagram alcanzaron +239K visualizaciones y el v\u00eddeo de TikTok tuvo +5K reproducciones en total con m\u00e1s de 500 interacciones. Los influencers crearon varias recetas, incluyendo pizza, bruschetta, tostadas y bagel, en donde HOPE fue siempre el centro. El contenido era de gran calidad y fue muy bien acogido por la comunidad.<\/p>\n

Andrea Stemmermann, Group Brand Activation Manager de HOPE<\/a>, dijo lo siguiente al final de la campa\u00f1a:<\/p>\n

\n

\u00abEstamos muy muy contentos con la tonalidad \u00fanica y humor\u00edstica, sumado al lenguaje visual que TERRITORY ha creado para HOPE\u00bb<\/span><\/p>\n<\/blockquote>\n

\u00a1Desl\u00edzate para ver los resultados!<\/span><\/span><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO<\/strong><\/h1>\n

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