{"id":22357,"date":"2023-05-02T13:58:49","date_gmt":"2023-05-02T13:58:49","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-macro-influencers-para-netatmo\/"},"modified":"2023-06-21T13:39:50","modified_gmt":"2023-06-21T13:39:50","slug":"micro-macro-influencers-para-netatmo","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/micro-macro-influencers-para-netatmo\/","title":{"rendered":"Micro & Macro influencers para Netatmo"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.20.2″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

MACRO & MICRO INFLUENCERS<\/p>\n

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Caso de \u00e9xito
<\/tt-underline>NETATMO SMART HOME<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||-40px||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

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En Alemania activamos a 4 influencers para generar awareness para la marca de dispositivos de smart home Netatmo<\/a> y sus productos relevantes.<\/strong> El contenido deb\u00eda impulsar el engagement en sus comunidades de seguidores y, adem\u00e1s, ten\u00edan que explicar el modo de uso y el funcionamiento de los productos. Se centraron en hablar sobre las c\u00e1maras interiores y exteriores, la estaci\u00f3n meteorol\u00f3gica, incluido un sensor de lluvia, y los termostatos de calefacci\u00f3n. <\/span><\/p>\n

Contenidos con humor para promocionar aparatos electr\u00f3nicos<\/h2>\n

Elegimos a 4 influencers<\/a> hombres centrados en temas relacionados con la vida familiar, la casa y el jard\u00edn o la tecnolog\u00eda. Contaban con una audiencia total de 539.000 seguidores en Instagram, donde publicaron 8 stories, 2 posts y 2 Reels. Adem\u00e1s de hablar sobre los principales datos sobre los productos, el contenido siempre ten\u00eda un hilo argumental que animaba a las comunidades a interactuar.<\/p>\n

Logramos una gran visibilidad para la marca.<\/strong> El contenido divertido fue muy popular y tuvo un engagement rate por encima de la media<\/strong>. Incluso despu\u00e9s de meses, uno de los Reels sigue obteniendo m\u00e1s y m\u00e1s visitas. En las stories colocaron un sticker con un enlace que fue un gran generador de tr\u00e1fico a su p\u00e1gina y demostr\u00f3 el alto nivel de inter\u00e9s de las comunidades.<\/p>\n

Al finalizar la campa\u00f1a, el Director de Adquisiciones de Netatmo declar\u00f3:<\/p>\n

\n

\u00abFue un verdadero placer trabajar con Territory. Todo el proceso de selecci\u00f3n de los influencers propuestos y de validaci\u00f3n de sus contenidos funciona muy bien con su plataforma. Los resultados de la campa\u00f1a fueron muy positivos y lograron aumentar el awareness de nuestra marca.\u00bb <\/em>Edouard Charpentier, Director de Adquisiciones, NETATMO<\/strong><\/span><\/p>\n

 <\/p>\n<\/blockquote>\n

Despl\u00e1zate hacia abajo para descubrir los principales KPIs de la campa\u00f1a.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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COMP\u00c1RTELO EN<\/h1>\n

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Activamos a 4 influencers para dar a conocer los dispositivos de smart home Netatmo. Explicaron el modo de uso y el funcionamiento de los productos. <\/p>\n","protected":false},"author":46,"featured_media":21278,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[577],"project_tag":[380,578,379,378,579,407,580],"class_list":["post-22357","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-consumer-electronics-es","project_tag-case-study-es","project_tag-consumer-electronics-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-macro-influencers-es","project_tag-micro-influencer-es","project_tag-smart-home-es"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t