{"id":23422,"date":"2023-06-05T14:25:31","date_gmt":"2023-06-05T14:25:31","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-star-influencers-para-lor-barista\/"},"modified":"2023-06-21T13:16:20","modified_gmt":"2023-06-21T13:16:20","slug":"macro-star-influencers-para-lor-barista","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/macro-star-influencers-para-lor-barista\/","title":{"rendered":"Macro y star influencers para L’OR"},"content":{"rendered":"

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MACRO & STAR INFLUENCERS<\/p>\n

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Caso de \u00e9xito
<\/tt-underline>L’OR BARISTA<\/h1>\n

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En Francia, ayudamos a L’OR Barista<\/a> a alcanzar sus objetivos: awareness y visibilidad online para la marca y sus productos, como as\u00ed tambi\u00e9n educaci\u00f3n de los consumidores sobre las caracter\u00edsticas espec\u00edficas de las c\u00e1psulas y consejos sobre su uso y consumo. Movilizamos a un equipo de 34 Macro & Stars Influencers<\/a> de Instagram, TikTok y Pinterest para un programa de 5 meses en torno al concepto creativo de \u00abLos 5 sentidos\u00bb. Cada uno de ellos ten\u00eda que ilustrar un sentido mediante un v\u00eddeo utilizando los hashtags oficiales de la campa\u00f1a: #LORBarista #MesSensEnEveil.<\/p>\n

 <\/p>\n

El social boost aument\u00f3 el alcance org\u00e1nico en 4.4M de impresiones<\/h2>\n

El equipo recibi\u00f3 una caja premium en su casa para vivir la experiencia L’OR. Al abrirla encontraron una cafetera L’OR Barista Sublime, toda la gama de c\u00e1psulas L’OR y L’OR XXL, 2 tazas de caf\u00e9 y una tarjeta de bienvenida. El concepto creativo de la campa\u00f1a ayud\u00f3 definitivamente a los creadores a generar Reels & Stories de calidad en diferentes canales. Asimismo, activamos un Ad-Boosting en 5 contenidos para maximizar los resultados de la campa\u00f1a y la visibilidad de los productos. \u00a1Las impresiones crecieron de 8M a 12.4M en Instagram!<\/p>\n

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<\/span><\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> COMP\u00c1RTELO EN<\/h1>\n

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