{"id":25233,"date":"2023-06-29T09:37:58","date_gmt":"2023-06-29T09:37:58","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-macro-influencers-para-filorga-live-shopping\/"},"modified":"2023-06-29T10:50:50","modified_gmt":"2023-06-29T10:50:50","slug":"micro-macro-influencers-para-filorga-live-shopping","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/micro-macro-influencers-para-filorga-live-shopping\/","title":{"rendered":"Micro & Macro Influencers para Filorga [Live Shopping]"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

MICRO & MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.16″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
<\/tt-underline>Filorga<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb custom_margin=\u00bb-50px||||false|false\u00bb sticky_enabled=\u00bb0″]<\/p>\n

\n
\n

Filorga<\/a> es el primer laboratorio franc\u00e9s de medicina est\u00e9tica. Se especializan en cuidados cosm\u00e9ticos innovadores con una efectividad anti-edad visible desde los 7 d\u00edas e integra en el coraz\u00f3n de sus f\u00f3rmulas un complejo anti-edad \u00fanico y patentado, inspirado en los inyectables de revitalizaci\u00f3n celular utilizados por los mejores m\u00e9dicos est\u00e9ticos. Las premisas de la marca son: innovaci\u00f3n permanente, sensorialidad adictiva y experiencia de alta calidad.<\/p>\n

En esta oportunidad ayudamos a Filorga a aumentar el awareness de su nueva gama de cremas y s\u00e9rums anti-edad con un grupo de 5 micro y macro influencers en Alemania. En colaboraci\u00f3n con AdAlliance.<\/p>\n

 <\/p>\n

La idea de la campa\u00f1a<\/strong><\/h2>\n

5 influencers de belleza recibieron los productos innovadores y los probaron durante al menos 7 d\u00edas. En un post de Instagram, mostraron estos productos de la serie con su propio look & feel. Explicaron a su comunidad las ventajas de esta nueva gama y contaron sus propias experiencias positivas en el uso de estos productos para el cuidado de la piel, apoyando el lema \u00abquien ha probado Filorga, le encanta<\/em>\u00ab. Con este contenido de larga duraci\u00f3n, los influencers aumentaron la notoriedad de marca Filorga.<\/p>\n

3 momentos clave de la activaci\u00f3n<\/strong><\/h2>\n

Una primera ronda de publicaciones (1 publicaci\u00f3n en Instagram por influencer) tuvo lugar en invierno.\u00a0<\/p>\n

De primavera a oto\u00f1o, la campa\u00f1a continu\u00f3 con Jamina1404<\/a> y Hanna.schumi. Ambas publicaron otro post y otra historia de Instagram e integraron un sorteo.<\/p>\n

Junto con Hanna.schumi tambi\u00e9n realizamos una charla en directo por Instagram.<\/strong>. En este formato en vivo, el influencer pudo hablar en detalle y durante 1 hora con Michael Fischer, instructor e ‘influencer corporativo’ de Filorga, sobre el origen de la marca y las particularidades de los productos.<\/p>\n

 <\/p>\n

+400K impresiones en Instagram entre todos los contenidos de la campa\u00f1a<\/strong><\/h2>\n

Gran atenci\u00f3n<\/strong>
<\/strong><\/h3>\n

Con un total de m\u00e1s de 400 impresiones<\/strong> en Instagram alcanzadas entre todas las piezas de contenido<\/strong> de la campa\u00f1a, se cre\u00f3 una gran visibilidad para Filorga y los productos. Adem\u00e1s del alcance org\u00e1nico, se lograron m\u00e1s de 100K impresiones incrementales gracias a la utilizaci\u00f3n de ad boosting<\/strong>. La incre\u00edble tasa media de interacci\u00f3n superior al 7,5%<\/strong> en Instagram confirma que la campa\u00f1a fue bien recibida por los seguidores. Los +700 clics en enlaces<\/strong> en las historias de Instagram confirman tambi\u00e9n el inter\u00e9s de sus seguidores por los productos y la marca. Adem\u00e1s, cabe destacar que los obsequios aumentan enormemente la tasa de interacci\u00f3n: Innenaussen integr\u00f3 un sorteo en su post y consigui\u00f3 un extraordinario \u00edndice de interacci\u00f3n de casi el 19%<\/strong>.<\/p>\n

Motor de tr\u00e1fico<\/strong><\/h3>\n

Los influencers despertaron un gran inter\u00e9s por la marca y los productos, de modo que muchos seguidores utilizaron el enlace swipe-up integrado en la historia de Instagram.<\/p>\n

Live de Instagram<\/strong><\/h3>\n

En total, el v\u00eddeo de Instagram Live \/ Instagram TV de Hanna Schumi<\/a> y el instructor de Filorga Michael Fischer registr\u00f3 +3.000 views en 1 hora<\/strong>. Permanece visible en el canal de Instagram y, por tanto, tambi\u00e9n es contenido de alta calidad a largo plazo para la marca de belleza.<\/p>\n

 <\/p>\n

Despl\u00e1zate hacia abajo para descubrir los KPIs de la campa\u00f1a.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ make_equal=\u00bbon\u00bb use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ specialty=\u00bbon\u00bb padding_top_1=\u00bb0px\u00bb admin_label=\u00bbWork Section\u00bb module_class=\u00bb et_pb_specialty_fullwidth\u00bb _builder_version=\u00bb4.16″ inner_width=\u00bb100%\u00bb inner_width_tablet=\u00bb100%\u00bb inner_width_phone=\u00bb\u00bb inner_width_last_edited=\u00bbon|desktop\u00bb inner_max_width=\u00bb100%\u00bb inner_max_width_tablet=\u00bb100%\u00bb inner_max_width_phone=\u00bb\u00bb inner_max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px|5%|0px|5%\u00bb make_fullwidth=\u00bbon\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb padding_top__hover=\u00bb0px\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/05\/Website_Case-Study-23.jpg\u00bb alt=\u00bbfilorga picture\u00bb title_text=\u00bbWebsite_Case Study 2+3″ force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.20.2″ animation_style=\u00bbflip\u00bb animation_direction=\u00bbright\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb box_shadow_style=\u00bbpreset7″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb10px\u00bb box_shadow_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ specialty_columns=\u00bb2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_row_inner _builder_version=\u00bb4.16″ custom_padding=\u00bb0px||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column_inner saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/04\/Website-Case-Study-Image.png\u00bb alt=\u00bbFilorga Beauty Influencer\u00bb title_text=\u00bbFilorga Beauty Influencer\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.20.2″ animation_style=\u00bbflip\u00bb animation_direction=\u00bbbottom\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb box_shadow_style=\u00bbpreset7″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb10px\u00bb box_shadow_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ _builder_version=\u00bb4.16″ custom_padding=\u00bb0px||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column_inner type=\u00bb1_2″ saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/04\/HU.png\u00bb alt=\u00bbFilorga Beauty Influencer\u00bb title_text=\u00bbFilorga Beauty Influencer\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.20.2″ animation_style=\u00bbflip\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb box_shadow_style=\u00bbpreset7″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb10px\u00bb box_shadow_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=\u00bb1_2″ saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb parallax__hover=\u00bboff\u00bb parallax_method__hover=\u00bbon\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/04\/Website_Case-Study-23.png\u00bb alt=\u00bbFilorga Beauty Influencer\u00bb title_text=\u00bbFilorga Beauty Influencer\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.20.2″ animation_style=\u00bbflip\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb box_shadow_style=\u00bbpreset7″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb10px\u00bb box_shadow_color=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#252422″ custom_margin=\u00bb-126px|||||\u00bb custom_padding=\u00bb110px||50px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ admin_label=\u00bbFun Fact\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb60px||40px|||\u00bb animation_style=\u00bbzoom\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_zoom=\u00bb10%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbMicro & Macro Influencers\u00bb number=\u00bb5″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.20.2″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbImpresiones en Instagram\u00bb number=\u00bb+400k\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.20.2″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbClics en link en Instagram\u00bb number=\u00bb+750″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.20.2″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbPromedio Tasa de interacci\u00f3n\u00bb number=\u00bb7.5″ _builder_version=\u00bb4.21.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

COMP\u00c1RTELO EN<\/h1>\n

[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.linkedin.com\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbLinkedin\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#FF4E00″ button_border_width=\u00bb8px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb$||divi||400″ button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

MICRO & MACRO INFLUENCERSCaso de \u00e9xitoFilorga Filorga es el primer laboratorio franc\u00e9s de medicina est\u00e9tica. Se especializan en cuidados cosm\u00e9ticos innovadores con una efectividad anti-edad visible desde los 7 d\u00edas e integra en el coraz\u00f3n de sus f\u00f3rmulas un complejo anti-edad \u00fanico y patentado, inspirado en los inyectables de revitalizaci\u00f3n celular utilizados por los mejores […]<\/p>\n","protected":false},"author":28,"featured_media":21984,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[249],"project_tag":[1008,1009,380,379,378,590,812,653,735],"class_list":["post-25233","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-es","project_tag-beautyindustry-es","project_tag-beautyinfluencer-es","project_tag-case-study-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es","project_tag-influencer-marketing-case-study-es","project_tag-macro-influencer-es","project_tag-micro-influencers-es","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/25233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=25233"}],"version-history":[{"count":3,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/25233\/revisions"}],"predecessor-version":[{"id":25244,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/25233\/revisions\/25244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/21984"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=25233"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=25233"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=25233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}