{"id":26358,"date":"2023-07-14T08:39:54","date_gmt":"2023-07-14T08:39:54","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencers-para-aqua-micellar-garnier\/"},"modified":"2024-07-02T06:52:56","modified_gmt":"2024-07-02T06:52:56","slug":"nano-influencers-para-aqua-micellar-garnier","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/es\/project\/nano-influencers-para-aqua-micellar-garnier\/","title":{"rendered":"Nano Influencers para Aqua Micellar Garnier"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#FF4E00″ background_image=\u00bbhttps:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png\u00bb custom_padding=\u00bb67px|0px|67.1875px|0px|false|false\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb4%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_slide=\u00bb3%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbRoboto|500||on|||||\u00bb text_text_color=\u00bb#353740″ text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||19px|||\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbbottom\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NANO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=\u00bbtt-white\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbRoboto|900||on|||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb50px\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Caso de \u00e9xito
\n<\/tt-underline>Aqua Micellar Garnier<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCase Study Text\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb110px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#FF4E00″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|500|||||||\u00bb text_font_size=\u00bb16px\u00bb quote_font=\u00bbRoboto|300|on||||||\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bbRoboto|900|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

\n

Desmaqu\u00edllate en un solo paso<\/strong><\/h2>\n

A principios de 2023, ayudamos a Garnier<\/a>, una marca de belleza especializada en la elaboraci\u00f3n de productos con ingredientes naturales para el cuidado del cabello y la piel, a aumentar la notoriedad y el engagement en el mercado italiano de su gama de productos Aqua Micellar<\/strong>. Gracias a sus potentes micelas, estos productos eliminan incluso el maquillaje m\u00e1s resistente de forma eficaz y suave en un solo paso. El reto en esta oportunidad era mostrar la diferencia de la l\u00ednea Aqua Micellar de Garnier con las toallitas desmaquillantes, que suelen provocar rojeces o irritaciones.<\/p>\n

 <\/p>\n<\/div>\n

\n
\n

140 embajadoras de belleza para alcanzar los objetivos de la marca<\/strong><\/h2>\n

Para ayudar a la marca a conseguir estos objetivos, seleccionamos a 140 nano influencers<\/a> en nuestra comunidad TRND.it.<\/a> Eran mujeres de entre 20 y 35 a\u00f1os <\/strong> aque buscaban productos para el cuidado de la piel y dedicaban regularmente tiempo a su rutina de belleza. <\/strong> El 86% de ellas utilizaba agua micelar regularmente durante su rutina de maquillaje, la mayor\u00eda de las cuales ya utilizaba Garnier.<\/p>\n

 <\/p>\n

2 retos para involucrar a los creadores de contenidos<\/strong><\/h2>\n

Dividimos a estos 140 embajadores <\/strong> en 2 grupos: uno recibi\u00f3 en casa un kit que inclu\u00eda toda la gama Aqua Micellar y su misi\u00f3n era generar contenido creativo y aut\u00e9ntico en las redes sociales, mientras que la tarea del otro grupo era comprar 1 Aqua Micellar Peeling Delicato en Amazon (recibieron un reembolso del 100%), escribir una rese\u00f1a destacada en la p\u00e1gina del producto y compartir su experiencia con el producto en sus perfiles de las redes sociales.<\/p>\n

 <\/p>\n

V\u00eddeos creativos para aumentar la notoriedad de Garnier Aqua Micellar<\/strong><\/h2>\n

Tras probar el producto, las embajadoras de la marca <\/a>publicaron 203 contenidos en total, especialmente en TikTok e Instagram<\/strong>consiguiendo m\u00e1s de 1,8M de impresiones online. Las influencers de belleza hicieron un trabajo incre\u00edble en TikTok, alcanzando 1M de impresiones con 113 v\u00eddeos creativos. Lo m\u00e1s importante es que crearon un contenido creativo excepcional en el que informaban a sus seguidores sobre los principales beneficios de Aqua Micellar, compar\u00e1ndolo con las toallitas desmaquillantes de una forma visual y sencilla. Por \u00faltimo, el grupo de Amazon escribi\u00f3 51 rese\u00f1as positivas con un \u00edndice medio de 4,6\/5. <\/strong><\/span><\/p>\n

\n

\u00abEncontrar un producto que se adapte a mi piel siempre es dif\u00edcil, pero tuve la suerte de probar este desmaquillante. No irrita la piel y no deja rojeces. Es muy suave y fresco para la piel. Deja la piel inmediatamente m\u00e1s suave y luminosa y adem\u00e1s tiene un ligero y agradable aroma. Me gusta mucho y lo recomiendo totalmente\u00bb.<\/em><\/span> \u2013 nano influencer<\/span><\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

Desl\u00edzate para descubrir los KPIs.<\/span><\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/youtu.be\/U8upyqs8LH8″ src_webm=\u00bbhttps:\/\/youtu.be\/P4AwtDbrqas\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFun Fact Section\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#252422″ custom_margin=\u00bb-126px|||||\u00bb custom_padding=\u00bb110px||50px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_5,1_5,1_5,1_5,1_5″ admin_label=\u00bbFun Fact\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb60px||40px|||\u00bb animation_style=\u00bbzoom\u00bb animation_direction=\u00bbtop\u00bb animation_intensity_zoom=\u00bb10%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_number_counter title=\u00bbImpresiones totales\u00bb number=\u00bb+1.8M \u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.21.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbContenidos de influencers\u00bb number=\u00bb203″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.21.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbImpresiones en TikTok\u00bb number=\u00bb1M\u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.21.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb custom_margin=\u00bb|-50px||-50px|false|false\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbValoraci\u00f3n del producto en Amazon \u00bb number=\u00bb4.6\/5 \u00bb percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.21.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_number_counter title=\u00bbRese\u00f1as en Amazon\u00bb number=\u00bb51″ percent_sign=\u00bboff\u00bb _builder_version=\u00bb4.21.0″ title_font=\u00bbRoboto|700|||||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb18px\u00bb number_font=\u00bbRoboto|700|||||||\u00bb number_text_color=\u00bb#ffffff\u00bb number_font_size=\u00bb50px\u00bb number_line_height=\u00bb90px\u00bb animation_style=\u00bbzoom\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtt-black\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|900|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb35px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

COMP\u00c1RTELO EN<\/h1>\n

[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.linkedin.com\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbLinkedin\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#FF4E00″ button_border_width=\u00bb8px\u00bb button_border_color=\u00bb#FF4E00″ button_border_radius=\u00bb0px\u00bb button_font=\u00bbRoboto|700|||||||\u00bb button_icon=\u00bb$||divi||400″ button_icon_color=\u00bb#ffffff\u00bb button_on_hover=\u00bboff\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

A principios de 2023, ayudamos a Garnier a dar a conocer su gama de productos Aqua Micellar en el mercado italiano.<\/p>\n","protected":false},"author":19,"featured_media":26251,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[249],"project_tag":[1102,736,379,496,590,589,735],"class_list":["post-26358","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-es","project_tag-beauty-brand-campaign-es","project_tag-beauty-care-es","project_tag-influencer-campaign-es","project_tag-influencer-marketing-es-2","project_tag-influencer-marketing-case-study-es","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos","project_tag-the-best-influencer-campaigns-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/26358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/comments?post=26358"}],"version-history":[{"count":7,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/26358\/revisions"}],"predecessor-version":[{"id":38029,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project\/26358\/revisions\/38029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media\/26251"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/media?parent=26358"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_category?post=26358"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/es\/wp-json\/wp\/v2\/project_tag?post=26358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}